2023 TEAM RUMORS

10/3/2022 2:11am
sspomer wrote:
norco teams "paused" is official - here's the press release/statement Press Release. Port Coquitlam, BC – September 29, 2022 Since we started building mountain bikes, Norco...
norco teams "paused" is official - here's the press release/statement

Press Release.
Port Coquitlam, BC – September 29, 2022
Since we started building mountain bikes, Norco has been driven by the energy and spirit that competition has brought to our work. 2022, in fact, has been the Norco Factory Team’s most successful year in its over 30 years of racing – results that we continue to celebrate as the season winds down; which makes this announcement even more heartbreaking:

At the end of the race season, we will temporarily pause the Norco Factory DH and XC team programs.

We understand this decision drastically affects the lives and careers of so many talented people who have contributed to the program’s success. To ensure that all our 2022 team athletes and staff can stay on-track for 2023, we’re advocating on their behalf with our industry partners and colleagues to help secure support for all of them.

This pause will allow Norco to confidently navigate the industry’s pandemic recovery. It’s a pragmatic, but excruciating sacrifice we’ve had to make to ensure that Norco will continue to meet the needs of riders and our dealers long into the future. We’ll continue to ride, engage with our communities, and forge forward as we develop and build innovative mountain bikes, including our next generation of DH and XC platforms.

Thanks to all our riders, support staff, sponsors, and fans for your decades of inspiration. It means the world to us.
I would be surprised to see a brand coming out saying they gave up on racing due to stupid entry fees which makes racing even more difficult to justify on a tight communication budget. With this type of money (just the extra cost) you can finance a good web-series for instance, which could create as much if not more visibility for the brand. Especially for second tier team/rider that you rarely see on the podium, racing is worth it communication wise when you win, not when you fill the spreadsheet. But yeah, this statement is as bland and generic as it goes, doesn't really say anything else that broad statement using well accepted covid excuse, doesn't put you in the bad books of UCI, ESO or whoever so they don't burn any bridges for when/if stuff evolves.
1
3971
Posts
9
Joined
10/26/2021
Location
City, UT US
10/3/2022 8:35am
Jude_Hall wrote:
I’m calling it right now: Jack Moir to Pivot
FullSend wrote:
He's going to YT.

A german magazin wrote that apparently one of YT's media personel essentially confirmed it while talking to them.
Wonder if YT will get SRAM for Moi Moi
DubC
Posts
84
Joined
10/26/2011
Location
CA US
10/3/2022 9:46am
Tim Horton wrote:
....A worrisome thought. What if Norco sees the writing on the wall with new UCI fees, and has decided to just bail? If so, that would...
....A worrisome thought.

What if Norco sees the writing on the wall with new UCI fees, and has decided to just bail?

If so, that would be horrible, and could start other teams revisiting cost / benefit for MTB team publicity /promotion.
I have a hard time imagining that this is not coming into play at some level. Id imagine there would be a number of brands taking a serious reevaluation of their DH spend.

High cost of development for DH bikes + low sales volume + lackluster team results + limited marketing buzz from non-race based activities + pending dramatic implosion of bike boom + increased travel costs + increased event cost + questions about ROI/viewership of new discovery run series.

Those are a lot of big question marks for the next 2-3 years. It should come as no surprise to see a number of teams hit the pause button to see how all this plays out.
mtbman99
Posts
57
Joined
8/30/2016
Location
CA
10/3/2022 9:53am
DubC wrote:
I have a hard time imagining that this is not coming into play at some level. Id imagine there would be a number of brands taking...
I have a hard time imagining that this is not coming into play at some level. Id imagine there would be a number of brands taking a serious reevaluation of their DH spend.

High cost of development for DH bikes + low sales volume + lackluster team results + limited marketing buzz from non-race based activities + pending dramatic implosion of bike boom + increased travel costs + increased event cost + questions about ROI/viewership of new discovery run series.

Those are a lot of big question marks for the next 2-3 years. It should come as no surprise to see a number of teams hit the pause button to see how all this plays out.
Yeah if they where only pulling out of DH racing I could see that but they are pulling out of all racing. Now not that Norco has ever really fielded a top level team to be honest though.

I feel for all the riders especially all the up and coming riders that now need to find new rides.
C-LION
Posts
119
Joined
10/29/2018
Location
CH
10/3/2022 10:12am
In my view, there is no better way to show/prove the capabilities of a bike than taking part in a competition (racing, freeride competition, etc.). It’s the biggest stage and good results will have a positive impact on sales. Good results in one category (e.g. downhill) can even translate into better sales in other categories (e.g. enduro) in my opinion. Pulling out of racing might be an easy option to reduce costs, but there is a real risk to descend into obscurity.
4
Primoz
Posts
2265
Joined
8/1/2009
Location
SI
10/3/2022 10:19am
Many people don't care about how a bike rides, the only thing that matters is what it looks like and, more importantly, which brandname is plastered over the downtube.
3
1
brash
Posts
366
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4/24/2019
Location
AU
10/3/2022 2:04pm
Jude_Hall wrote:
I’m calling it right now: Jack Moir to Pivot
FullSend wrote:
He's going to YT.

A german magazin wrote that apparently one of YT's media personel essentially confirmed it while talking to them.
3971 wrote:
Wonder if YT will get SRAM for Moi Moi
If he did move, there would be 3 dot points to that contract I'm sure.

- SRAM/Rockshox components
- Maxxis Tyres
- As much stem spacers as I want!
9
Pedal4life
Posts
262
Joined
6/19/2014
Location
San Diego, CA US
10/3/2022 2:30pm
I truly hope Jack goes to Pivot!
7
3
DNE87
Posts
17
Joined
1/15/2020
Location
GB
10/3/2022 2:55pm
Pedal4life wrote:
I truly hope Jack goes to Pivot!
You can hope, but, he's not.
1
10/3/2022 2:57pm
I may have too much time on my hands, and I may like looking too far into things, but the only post on RideWrap's instagram that Jesse liked in the last two months (as per my haphazard checking) was one with Trek's Fuel EX-e...

It's been a slow day
8
Verbl Kint
Posts
472
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Location
Quezon City PH
10/3/2022 6:02pm
Primoz wrote:
Stefani?
She just turned 53 years old today. 53! Where did the time go?

10/3/2022 7:43pm
Primoz wrote:
Stefani?
Verbl Kint wrote:
She just turned 53 years old today. 53! Where did the time go?

For the longest time l thought she was pushing 60. Obviously not because shes 11 years old then l am.
Verbl Kint
Posts
472
Joined
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Location
Quezon City PH
10/5/2022 12:18am
sspomer wrote:
norco teams "paused" is official - here's the press release/statement Press Release. Port Coquitlam, BC – September 29, 2022 Since we started building mountain bikes, Norco...
norco teams "paused" is official - here's the press release/statement

Press Release.
Port Coquitlam, BC – September 29, 2022
Since we started building mountain bikes, Norco has been driven by the energy and spirit that competition has brought to our work. 2022, in fact, has been the Norco Factory Team’s most successful year in its over 30 years of racing – results that we continue to celebrate as the season winds down; which makes this announcement even more heartbreaking:

At the end of the race season, we will temporarily pause the Norco Factory DH and XC team programs.

We understand this decision drastically affects the lives and careers of so many talented people who have contributed to the program’s success. To ensure that all our 2022 team athletes and staff can stay on-track for 2023, we’re advocating on their behalf with our industry partners and colleagues to help secure support for all of them.

This pause will allow Norco to confidently navigate the industry’s pandemic recovery. It’s a pragmatic, but excruciating sacrifice we’ve had to make to ensure that Norco will continue to meet the needs of riders and our dealers long into the future. We’ll continue to ride, engage with our communities, and forge forward as we develop and build innovative mountain bikes, including our next generation of DH and XC platforms.

Thanks to all our riders, support staff, sponsors, and fans for your decades of inspiration. It means the world to us.

My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for a global recession (or a potential acquisition by another company).

I hope no one else in Norco gets laid off and the brand continues past 2023 and beyond.

8
10/5/2022 7:08am
sspomer wrote:
norco teams "paused" is official - here's the press release/statement Press Release. Port Coquitlam, BC – September 29, 2022 Since we started building mountain bikes, Norco...
norco teams "paused" is official - here's the press release/statement

Press Release.
Port Coquitlam, BC – September 29, 2022
Since we started building mountain bikes, Norco has been driven by the energy and spirit that competition has brought to our work. 2022, in fact, has been the Norco Factory Team’s most successful year in its over 30 years of racing – results that we continue to celebrate as the season winds down; which makes this announcement even more heartbreaking:

At the end of the race season, we will temporarily pause the Norco Factory DH and XC team programs.

We understand this decision drastically affects the lives and careers of so many talented people who have contributed to the program’s success. To ensure that all our 2022 team athletes and staff can stay on-track for 2023, we’re advocating on their behalf with our industry partners and colleagues to help secure support for all of them.

This pause will allow Norco to confidently navigate the industry’s pandemic recovery. It’s a pragmatic, but excruciating sacrifice we’ve had to make to ensure that Norco will continue to meet the needs of riders and our dealers long into the future. We’ll continue to ride, engage with our communities, and forge forward as we develop and build innovative mountain bikes, including our next generation of DH and XC platforms.

Thanks to all our riders, support staff, sponsors, and fans for your decades of inspiration. It means the world to us.
Verbl Kint wrote:
My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for...

My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for a global recession (or a potential acquisition by another company).

I hope no one else in Norco gets laid off and the brand continues past 2023 and beyond.

Let's face it. Going racing on a WC level costs a lot of money.. Not too long ago, every company was selling everything they had. Now, we're seeing companies having inventory, but demand has dried up. Racing is a huge expense that affects the bottom line..

Kint might be onto something. Maybe big news coming in the future?
4
lloyd506
Posts
50
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7/10/2016
Location
CA
10/5/2022 8:15am
With rumours of Norco coming out with three bike redesigns, sight, optic, aurum, maybe they put more money into development and carbon molds and put less financial resources into racing.
3
Primoz
Posts
2265
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Location
SI
10/5/2022 8:52am
Why make a new Aurum if you're killing the team using it?
lloyd506
Posts
50
Joined
7/10/2016
Location
CA
10/5/2022 12:19pm
There has been a Norco dh text mike spotted many times this summer.
Edthorne
Posts
218
Joined
4/17/2020
Location
CA
10/5/2022 12:50pm
lloyd506 wrote:
There has been a Norco dh text mike spotted many times this summer.
But it's only been under Kirk McDowell, who's not technically on the factory team.

The plot thickens!
nskerb
Posts
132
Joined
3/3/2020
Location
Kelso, WA US
10/5/2022 1:41pm
Primoz wrote:
Why make a new Aurum if you're killing the team using it?
Because you like to party.
5
10/5/2022 2:12pm Edited Date/Time 10/5/2022 2:15pm
Amaury racing a yet to be announced Commencal XC rig this weekend.

Possibly PFP’s new rig for next year?


1
10/5/2022 3:47pm
How cool would that be! Im sure they could do a FRO version thats just a race day ride to make a weight
1
sspomer
Posts
3045
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Location
Boise, ID US
10/5/2022 4:01pm
#olympicGoals for Max, eh?
4
metadave
Posts
712
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Location
CA
10/6/2022 12:13am
sspomer wrote:
norco teams "paused" is official - here's the press release/statement Press Release. Port Coquitlam, BC – September 29, 2022 Since we started building mountain bikes, Norco...
norco teams "paused" is official - here's the press release/statement

Press Release.
Port Coquitlam, BC – September 29, 2022
Since we started building mountain bikes, Norco has been driven by the energy and spirit that competition has brought to our work. 2022, in fact, has been the Norco Factory Team’s most successful year in its over 30 years of racing – results that we continue to celebrate as the season winds down; which makes this announcement even more heartbreaking:

At the end of the race season, we will temporarily pause the Norco Factory DH and XC team programs.

We understand this decision drastically affects the lives and careers of so many talented people who have contributed to the program’s success. To ensure that all our 2022 team athletes and staff can stay on-track for 2023, we’re advocating on their behalf with our industry partners and colleagues to help secure support for all of them.

This pause will allow Norco to confidently navigate the industry’s pandemic recovery. It’s a pragmatic, but excruciating sacrifice we’ve had to make to ensure that Norco will continue to meet the needs of riders and our dealers long into the future. We’ll continue to ride, engage with our communities, and forge forward as we develop and build innovative mountain bikes, including our next generation of DH and XC platforms.

Thanks to all our riders, support staff, sponsors, and fans for your decades of inspiration. It means the world to us.
Verbl Kint wrote:
My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for...

My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for a global recession (or a potential acquisition by another company).

I hope no one else in Norco gets laid off and the brand continues past 2023 and beyond.

In Canada, Norco is also Live to play sports distribution, which is the larger distribution arm of the company, and they are huge. They rebranded the distribution side of things around 2011 which had still been under the Norco brand until that point to separate confusion between the two. So they for sure have secondary support no other Canadian brand has.
5
Mr.Nally
Posts
81
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1/2/2021
Location
AS
10/6/2022 12:45am
Primoz wrote:
Why make a new Aurum if you're killing the team using it?
The press release says taking a break for one season.
1
Froman1331
Posts
2
Joined
1/1/2022
Location
Framingham, MA US
10/6/2022 3:04am
Primoz wrote:
Why make a new Aurum if you're killing the team using it?
Mr.Nally wrote:
The press release says taking a break for one season.
Because the one season part is overlooked, and the sky starts falling. Also, anyone else notice that EWS was not included in the break? Maybe they feel they can persuade DHers or XC to go Enduro for the year should they like. Keeps the rider in the family and on a circuit of sorts.
3
Javigutz
Posts
3
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10/6/2022
Location
Beverly Hills, CA US
10/6/2022 4:28am
faustonef wrote:
wild shuffle in XCO mtb teams 2023 Vidaurre to Scott Colombo (BMC) rumored to Scott Pauline leaves BMC (maybe Ineos) Kross-Orlen will stop in 2023. Cink...
wild shuffle in XCO mtb teams 2023

Vidaurre to Scott
Colombo (BMC) rumored to Scott
Pauline leaves BMC (maybe Ineos)
Kross-Orlen will stop in 2023. Cink, Wawak, Litscher on the market
Avancini leaves Cannondale
KMC will ride Lapierre bikes after years with Orbea
Sarrou and Sina leave Specialized (rumored to BMC)
Decathlon-Rockrider wants Maxime Marotte
Vidaurre to Specialized.
He signed contract mid 2022.
10/6/2022 11:40am
faustonef wrote:
wild shuffle in XCO mtb teams 2023 Vidaurre to Scott Colombo (BMC) rumored to Scott Pauline leaves BMC (maybe Ineos) Kross-Orlen will stop in 2023. Cink...
wild shuffle in XCO mtb teams 2023

Vidaurre to Scott
Colombo (BMC) rumored to Scott
Pauline leaves BMC (maybe Ineos)
Kross-Orlen will stop in 2023. Cink, Wawak, Litscher on the market
Avancini leaves Cannondale
KMC will ride Lapierre bikes after years with Orbea
Sarrou and Sina leave Specialized (rumored to BMC)
Decathlon-Rockrider wants Maxime Marotte
Javigutz wrote:
Vidaurre to Specialized.
He signed contract mid 2022.
So Vidaurre signed a contract with Specialized, and took advantage of the kindness of Scott without telling them?

Sounds like Mike Sinyard trying to get even for Kate Courtney (even though that was Specialized fault)
1
Zero Cool
Posts
55
Joined
2/14/2014
Location
Bristol GB
10/6/2022 2:34pm Edited Date/Time 10/6/2022 2:35pm
Saw on a few websites that PFP might be signing with INEOS Grenadier. Even PB had a post about it.
I mean they have a lot of money to throw around
casey79
Posts
55
Joined
3/21/2010
Location
AU
10/6/2022 2:50pm
Zero Cool wrote:
Saw on a few websites that PFP might be signing with INEOS Grenadier. Even PB had a post about it. I mean they have a lot...
Saw on a few websites that PFP might be signing with INEOS Grenadier. Even PB had a post about it.
I mean they have a lot of money to throw around
A few roadie sites like Cycling Weekly have been reporting the news of PFP moving to Ineos Grenadiers as a lock.

https://www.cyclingweekly.com/news/have-ineos-grenadiers-signed-their-f…
2

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