Many people don't care about how a bike rides, the only thing that matters is what it looks like and, more importantly, which brandname is plastered over the downtube.
I may have too much time on my hands, and I may like looking too far into things, but the only post on RideWrap's instagram that Jesse liked in the last two months (as per my haphazard checking) was one with Trek's Fuel EX-e...
norco teams "paused" is official - here's the press release/statement
Press Release.
Port Coquitlam, BC – September 29, 2022
Since we started building mountain bikes, Norco...
norco teams "paused" is official - here's the press release/statement
Press Release.
Port Coquitlam, BC – September 29, 2022
Since we started building mountain bikes, Norco has been driven by the energy and spirit that competition has brought to our work. 2022, in fact, has been the Norco Factory Team’s most successful year in its over 30 years of racing – results that we continue to celebrate as the season winds down; which makes this announcement even more heartbreaking:
At the end of the race season, we will temporarily pause the Norco Factory DH and XC team programs.
We understand this decision drastically affects the lives and careers of so many talented people who have contributed to the program’s success. To ensure that all our 2022 team athletes and staff can stay on-track for 2023, we’re advocating on their behalf with our industry partners and colleagues to help secure support for all of them.
This pause will allow Norco to confidently navigate the industry’s pandemic recovery. It’s a pragmatic, but excruciating sacrifice we’ve had to make to ensure that Norco will continue to meet the needs of riders and our dealers long into the future. We’ll continue to ride, engage with our communities, and forge forward as we develop and build innovative mountain bikes, including our next generation of DH and XC platforms.
Thanks to all our riders, support staff, sponsors, and fans for your decades of inspiration. It means the world to us.
My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for a global recession (or a potential acquisition by another company).
I hope no one else in Norco gets laid off and the brand continues past 2023 and beyond.
norco teams "paused" is official - here's the press release/statement
Press Release.
Port Coquitlam, BC – September 29, 2022
Since we started building mountain bikes, Norco...
norco teams "paused" is official - here's the press release/statement
Press Release.
Port Coquitlam, BC – September 29, 2022
Since we started building mountain bikes, Norco has been driven by the energy and spirit that competition has brought to our work. 2022, in fact, has been the Norco Factory Team’s most successful year in its over 30 years of racing – results that we continue to celebrate as the season winds down; which makes this announcement even more heartbreaking:
At the end of the race season, we will temporarily pause the Norco Factory DH and XC team programs.
We understand this decision drastically affects the lives and careers of so many talented people who have contributed to the program’s success. To ensure that all our 2022 team athletes and staff can stay on-track for 2023, we’re advocating on their behalf with our industry partners and colleagues to help secure support for all of them.
This pause will allow Norco to confidently navigate the industry’s pandemic recovery. It’s a pragmatic, but excruciating sacrifice we’ve had to make to ensure that Norco will continue to meet the needs of riders and our dealers long into the future. We’ll continue to ride, engage with our communities, and forge forward as we develop and build innovative mountain bikes, including our next generation of DH and XC platforms.
Thanks to all our riders, support staff, sponsors, and fans for your decades of inspiration. It means the world to us.
My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for...
My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for a global recession (or a potential acquisition by another company).
I hope no one else in Norco gets laid off and the brand continues past 2023 and beyond.
Let's face it. Going racing on a WC level costs a lot of money.. Not too long ago, every company was selling everything they had. Now, we're seeing companies having inventory, but demand has dried up. Racing is a huge expense that affects the bottom line..
Kint might be onto something. Maybe big news coming in the future?
With rumours of Norco coming out with three bike redesigns, sight, optic, aurum, maybe they put more money into development and carbon molds and put less financial resources into racing.
norco teams "paused" is official - here's the press release/statement
Press Release.
Port Coquitlam, BC – September 29, 2022
Since we started building mountain bikes, Norco...
norco teams "paused" is official - here's the press release/statement
Press Release.
Port Coquitlam, BC – September 29, 2022
Since we started building mountain bikes, Norco has been driven by the energy and spirit that competition has brought to our work. 2022, in fact, has been the Norco Factory Team’s most successful year in its over 30 years of racing – results that we continue to celebrate as the season winds down; which makes this announcement even more heartbreaking:
At the end of the race season, we will temporarily pause the Norco Factory DH and XC team programs.
We understand this decision drastically affects the lives and careers of so many talented people who have contributed to the program’s success. To ensure that all our 2022 team athletes and staff can stay on-track for 2023, we’re advocating on their behalf with our industry partners and colleagues to help secure support for all of them.
This pause will allow Norco to confidently navigate the industry’s pandemic recovery. It’s a pragmatic, but excruciating sacrifice we’ve had to make to ensure that Norco will continue to meet the needs of riders and our dealers long into the future. We’ll continue to ride, engage with our communities, and forge forward as we develop and build innovative mountain bikes, including our next generation of DH and XC platforms.
Thanks to all our riders, support staff, sponsors, and fans for your decades of inspiration. It means the world to us.
My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for...
My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for a global recession (or a potential acquisition by another company).
I hope no one else in Norco gets laid off and the brand continues past 2023 and beyond.
In Canada, Norco is also Live to play sports distribution, which is the larger distribution arm of the company, and they are huge. They rebranded the distribution side of things around 2011 which had still been under the Norco brand until that point to separate confusion between the two. So they for sure have secondary support no other Canadian brand has.
The press release says taking a break for one season.
Because the one season part is overlooked, and the sky starts falling. Also, anyone else notice that EWS was not included in the break? Maybe they feel they can persuade DHers or XC to go Enduro for the year should they like. Keeps the rider in the family and on a circuit of sorts.
wild shuffle in XCO mtb teams 2023
Vidaurre to Scott
Colombo (BMC) rumored to Scott
Pauline leaves BMC (maybe Ineos)
Kross-Orlen will stop in 2023. Cink...
wild shuffle in XCO mtb teams 2023
Vidaurre to Scott
Colombo (BMC) rumored to Scott
Pauline leaves BMC (maybe Ineos)
Kross-Orlen will stop in 2023. Cink, Wawak, Litscher on the market
Avancini leaves Cannondale
KMC will ride Lapierre bikes after years with Orbea
Sarrou and Sina leave Specialized (rumored to BMC)
Decathlon-Rockrider wants Maxime Marotte
Vidaurre to Specialized.
He signed contract mid 2022.
wild shuffle in XCO mtb teams 2023
Vidaurre to Scott
Colombo (BMC) rumored to Scott
Pauline leaves BMC (maybe Ineos)
Kross-Orlen will stop in 2023. Cink...
wild shuffle in XCO mtb teams 2023
Vidaurre to Scott
Colombo (BMC) rumored to Scott
Pauline leaves BMC (maybe Ineos)
Kross-Orlen will stop in 2023. Cink, Wawak, Litscher on the market
Avancini leaves Cannondale
KMC will ride Lapierre bikes after years with Orbea
Sarrou and Sina leave Specialized (rumored to BMC)
Decathlon-Rockrider wants Maxime Marotte
Amaury racing a yet to be announced Commencal XC rig this weekend.
Possibly PFP’s new rig for next year?
[img]https://p.vitalmtb.com/photos/forums/2022/10/05/13082/s1200_640E22A1_81B8_4242_9FBD_973D2F3178F1.jpg[/img]
Amaury racing a yet to be announced Commencal XC rig this weekend.
Possibly PFP’s new rig for next year?
everyone keeps putting PFP and Commencal together, but maybe the incentive was that all their DH riders wanted a better bike to train on, and there's actually demand for fun, short travel bikes.
- SRAM/Rockshox components
- Maxxis Tyres
- As much stem spacers as I want!
It's been a slow day
My limited view on the situation leads me to think that Norco is not looking good financially and is pulling out of racing to prepare for a global recession (or a potential acquisition by another company).
I hope no one else in Norco gets laid off and the brand continues past 2023 and beyond.
Kint might be onto something. Maybe big news coming in the future?
The plot thickens!
Possibly PFP’s new rig for next year?
He signed contract mid 2022.
Sounds like Mike Sinyard trying to get even for Kate Courtney (even though that was Specialized fault)
I mean they have a lot of money to throw around
https://www.cyclingweekly.com/news/have-ineos-grenadiers-signed-their-f…
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