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Yes! It’s great the men will have to practice in that first session! Just like the removal of protection and the euros having to deal with Korean jet lag, it’s nice to switch it up. The women’s racing is definitely the best it’s ever been, they deserve the spotlight. And it’ll be interesting to see how the colder wetter shorter (?) less dialed practice affects which men how…

How organizers still approach elite sports events as standalone products instead of marketing assets still blows my mind. In most cases, a World Cup weekend will never generate positive revenue if you only look at the direct cashflow during the event itself. The picture changes once you factor in media coverage, long term tourism, bike sales, brand image, destination marketing and overall communication value. A World Cup should be part of a bigger strategy and not treated as a one weekend business case. If a region has no long term MTB vision, no plans to grow the scene, infrastructure or...

^^^^ Luke Meier-Smith is having a solid start to the season (top 20 in both races) and he had a great "off season" in Crankworx. I wouldn't be surprised to see him on at least one podium before they leave Europe this year.

Jackson’s DSQ had nothing to do with the poles themselves, other than the wind blowing him outside of them. If it had been tape instead, the same thing happens except he’s tangled up in tape too.

I feel like you answered your own question when you said " a ton of people already do it for SXS, boats, and motorcycles." If the SXS, boat, and motorcycle people are making money by financing their overpriced toys, why would high-end bike companies not want to get in on the action with their overpriced toys? Yes, financing a high-end shiny ebike is completely unnecessary, unwise, financially imprudent, all of that. But so are cigarettes and gambling, and they're doing great!

I wish we could stan sport stand alone, such a rip off. Stan itself is average

Arc will focus on selling in their own brand stores and online, which will be a challenge in itself.