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Added a comment about feature Real Food - It's In the Name 11/29/2020 7:09 AM
jeff.brines

Kate is also the most badass woman you'll ever come across on a dirt scooter...

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Added a comment about press release Time to Graduate from Shotgun to Tow Rope - Kids Ride Shotgun Expands the Line 11/26/2020 5:32 AM
jeff.brines

This would be great punishment for friends who aren't willing to suffer on the climb. Nothing will shame you better than the rope of despair.

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Added a comment about press release Amid Great Anticipation, Two New 29ers from Canfield Bikes 11/25/2020 2:32 PM
jeff.brines

...somebody forgot to cut the chain for photo day wink

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Liked a comment on the item Gary Fisher Sugar 2+ Mullet/On Coil 11/23/2020 2:04 PM

This is the best bike check in a long, long time. So creative and I bet it does ride better than you’d think.

Added a comment about press release ENVE Announces Alloy Mountain Stem 11/19/2020 8:35 AM
jeff.brines

This reminds me of that time Niner introduced a 27.5" bike

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Liked a comment on the item Working Overtime! Cascade Components Launches Yeti SB140 Link 11/18/2020 1:25 PM

Welcome to the world of stitched parts. There's a balance between aesthetics and machine time that has to be struck so that you all don't have to pay more than you already do for the link. You tighten up those step overs and run time goes through the roof pretty quick. 0.005" step overs aren't free....more

Liked a comment on the item Trail Building, Back Injury and Downhill MTB - Steve Wentz of Momentum Trail Concepts - The Inside Line Podcast 11/11/2020 6:35 PM

Looking forward to this when I head out to sling some dirt. Wentz taught me how to gate start, coached me to a D2 Collegiate National Championship, had the sickest photo sequence from Durango sending it off the drop and has been an inspiration not only as a rider, but as an...more

Added a product review for 2020 Specialized Enduro Elite Bike 11/10/2020 4:29 AM
2020 Specialized Enduro Elite Bike
Liked a comment on the item FINAL RACE RESULTS - Lousa UCI Mountain Bike World Cup DH #2 11/2/2020 2:28 PM

Adam Brayton is like 32

Liked a comment on the item Be a Part of Atherton Bikes: Exclusive Crowdfunding Round for MTB Enthusiasts 11/2/2020 7:25 AM

It takes 16 hours for their machine to make a single set of lugs. Their margins are definitely thin. I wouldn’t be surprised if they’re losing money on every frame at their current scale.

Added a comment about press release Be a Part of Atherton Bikes: Exclusive Crowdfunding Round for MTB Enthusiasts 11/2/2020 5:55 AM
jeff.brines

So that is 2500 frames per year if sales are linear, which I'm sure they will not be. Likely something like 500, 2500, 4000. I won't discount cash flows, because I don't need eyes to totally glaze over here (plus have no idea how cash flows would work for this round), but we can do some simple math...

Lets assume, all in, they are making $1200 per frame. This is all hard and soft costs baked in, and an average across all years.

That means they need to move 580 frames to recoup this $700K. So maybe the investment is recoup'd in year one. But that's doubtful considering the capital structure probably has this $700K as the bottom feeders. Last money in, last money out. Everything else needs to be paid out first, including initial investors. We, in fact, have ZERO idea how this money would come back to investors.

Moreover, 7500 frames is a shit ton of frames for a company who hasn't shown the ability to actually be able to scale up and is doing something custom.

Finally, my margin assumptions are very generous.

They need to be more upfront if they want to be ethical. As I posted above, this has all the feelings of playing the good nature and hero-feeling of the Athertons against the public at large. It feels more like a donation, less like an investment.

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Added a comment about press release Be a Part of Atherton Bikes: Exclusive Crowdfunding Round for MTB Enthusiasts 11/2/2020 5:32 AM
jeff.brines

So wait, they are turning to the public to try and raise money via issuance of shares? SKETCHY. No prospectus. No income statement. No balance sheet.

If it were really an attractive investment some PE firm would have jumped on it. This has all the feelings of a last ditch effort to raise the money they need by swindling the public to be a part of something "disruptive". If I am wrong, they'd be more transparent.

Here is my guess: The initial angel investor essentially ran a team for a few years. All money was into getting to races, paying the team, making bikes they liked etc. etc. They burned through all that money. Now they need more to transition into a scalable bike brand.

I have a better idea, they need to hire Alex Morgan as a consultant. He pioneered this style of bike building in the early 2000s and was able to turn a profit at the same price the big guys were selling their frames at. I know, I know, not scalable and I'm semi-joking.

The bikes look cool, but I see a bunch of problems, ability to get bikes out the door in volume, cost management, marigins and race team overhang among a few...

Best of luck.

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Liked a comment on the item Be a Part of Atherton Bikes: Exclusive Crowdfunding Round for MTB Enthusiasts 11/2/2020 5:24 AM

Bikes look stunning! But looking for an additional $700,000 USD investment and only hoping to sell 7500 units in five years... When would an investor see their money back?

Liked a comment on the item RESULTS: Loris Vergier and Myriam Nicole Qualify Fastest at Lousa World Cup Race 1 10/29/2020 6:24 PM

Loris en fuego.!!

P"

cfrazee left a comment 10/29/2020 9:51 AM
cfrazee

Thanks Jeff! I bet that will help keep the bike a bit more playful and easier to maneuver in the air. Really appreciate the time!

Added a comment to cfrazee's profile 10/29/2020 9:46 AM
jeff.brines

Hey dude - 20mm of reach is actually pretty significant. Worst case is you add another 15mm via the stem 9comes with a 35mm). I bet you'll find the 475mm to be absolutely perfect.

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