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If you're ever able to get this project going, I look forward to cheering you on, enthusiastically adopting your new tech, and inviting all my friends to join the platform with me, and then later calling down curses on you and the Brines family for generations to come for the inevitable enshittification of your platform after you've sufficiently saturated the marketplace.

I've always maintained that if you had to pay for your Gopro, I don't want to see your shit.

I feel like you answered your own question when you said " a ton of people already do it for SXS, boats, and motorcycles." If the SXS, boat, and motorcycle people are making money by financing their overpriced toys, why would high-end bike companies not want to get in on the action with their overpriced toys? Yes, financing a high-end shiny ebike is completely unnecessary, unwise, financially imprudent, all of that. But so are cigarettes and gambling, and they're doing great!

I know I'm repeating common talking points that have been said over and over for years. But every so often it hits me, as I don't really follow regular mtb pricing too much anymore. But when I saw the tallboy release the other day, and it is a beautiful bike, all I could think was "How could anyone consider the entry level spec for 6k when a similar spec Amflow PR for 4,5k exists?" Apples and oranges, I'm not saying the ebike will be better for everything, but from a simple "add up all the parts on those frames and...

Perhaps our countries aren’t so different after all

An absolutely brutal read to slog through. Sorry! What I meant to say was that the subject matter of Orbea's deep dive failed to fully resonate with the intended audience, yielding a suboptimal reading experience, and failing to deliver a holistic win-win for big-picture strategic partners in the greater bike industry ecosystem.

Better to have more power than you need, than need it and not have it. I find myself riding my Yeti MTe more often than my full power Propain. The full power is nice for riding to the trails, fire road climbs and 18 Rd nearby. But for the more technical trails in the area, I find myself riding in trail mode more often than full power regardless of bike. The Yeti rides more like a traditional bike. Having the full power bike is super nice for heading up to the mountains where there are times, I would not mind...

Thank you all for the interest in our bikes and in our distribution / sales model. To give you a bit of context, we’re currently a team of 9 people at RAAW, based in Germany, and we ship worldwide directly from here. The US has actually grown into our biggest market after Germany, which is pretty wild considering that every RAAW in the US has been shipped individually from Germany. Our goal is, of course, to make the ordering process and ownership experience as easy as possible. Having stock in the US would be ideal, but that comes with a...

Yes, the vibe at Sea Otter was way, way more upbeat than the last three. Why? Marketing folks had new stuff to talk about, salespeople had the latest hype to sell (at full price), and product managers/engineers had new projects in the works. And all of these people still had jobs after years of downsizing, right-sizing, streamlining, strategic leveraging, and synergizing. So, yeah, people felt relief, the weather was good, and (for better or worse) everyone has become desensitized to global turmoil, macroeconomic uncertainty, and the daily onslaught of ridiculous political news. Mind you, that was not intended to be...

Any thoughts on creating a new thread with to sole focus being DJI/Avinox/Amflow + Future (which can be technology and business)? I know a number of you subscribe to this looking for a broader range of things to be talked about. I'm happy to start one if you guys want.

I'll just say this (for now); off the record I've heard from many sources both Bosch and DJI are exploring gear box alternatives. DJI (Avinox) all but said it on the record. If I were a betting man I'd bet Sea Otter 2027 is focused around this one topic.