The problem with internal cable routing really comes down to the fact that suspension forks currently don't allow for hidden hoses. I think, based on what happened in road and gravel, that if that possibility existed, headset cable routing would become extremely common. I think a lot of brands were worried about the sales floor problem that happened with road bikes of having a rats nest compete with an integrated bike. Imagine how much money some brands lost as a result of that. Add to that, they are in a position where they have to predict the future, and they...