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Uh oh every brand selling complete bikes in the industry except the most entry-est level of hardtail from the biggest brands at their A++ level stores.

40% GM on any physical goods should be a minimum at each stage of the value chain in any sector. Below that, there's then not enough margin to cover taxes, overheads, build in marketing budget respective of the stage in the journey so the whole ecosystem becomes precarious. Hats of to Silca for showing the numbers and really contextualising it.

What exactly did Leo learn though? He was a prick to his own customers who had problems, and a prick to half the other people, and couldn't glue a frame together without it disassembling mid ride. Ok so Rocky doesn't go on the list, but GT surely does? Yes it didn't "fail" and the parent company is solvent, but it's closed indefinitely currently.

Welcome to the wild and wonderful world of the bike industry, where you get worked to death and paid next to nothing, but there are literal piles of new and lightly used parts, even parts falling out the cracks of the building. What parts are you running? Whatever's in the pile. At least until you get laid off next week.

I'm more curious about the new bike rack that mounts to the front wheel of a car. Is it available for older 4 bolt hubs?

Not really a tech rumour but a tech wish: since we’ve somewhat stabilized on geo development and are looking at new ways to innovate, can companies put more effort into silencing bikes? It’s kind of embarrassing that a $10k bike sounds like a shopping cart.

" Due to the unprecedented demand and traffic, we cannot accurately reflect our inventory and pricing at this time." With all due respect, "huh?" How does demand to your webpage impact pricing? How poor are the company controls to not be aware of inventory (and for that inventory to be reflected on your storefront)? Maybe they are just phoning it in at this point, but this is pretty strange. Though, to be fair, everything about their story the last few weeks is incredibly strange.

Passes aren't available in Canada either right now. Not buying this one.

That rear brake mount can go fuck itself though.

Correction: Price: $549 USD + whatever the Orange Mussolini is charging up for that day / €600 EUR / $945 AUS / £535

They have a ~5mm tall rubber bumper which will be very hard to compress the whole way, especially by hand

$25,000 purple anodised everything ASR

So we're likely to see... - Fox 34 / 36 + Float X2 / DH X2 - Specialized Levo w/ 100nm+ motor - 2 new Yeti ebikes likely with Bosch - Wireless XTR + updated brakes, maybe XT as well - Mechanical SRAM Transmission What else?

Moi Moi 2025 Bike Check! It's pretty rad that he doesn't dodge why he's no longer running SRAM brakes/RockShox suspension.

I'm certain they haven't.

Looks killer. For shocks.

I heard a US based component company that was partnering heavily with a Canadian based component company had to pull out of the deal because of tariff uncertainty on the deal with materials going back and forth, and the Canadian company might be in rough shape.

Rough start to the year for Commencal Muc-Off. Healing vibes to Dylan and Loris!

I guess the bigger question is do they keep the RC brand or do we see Race Face or Fox tail shoes?