Some of the word salad gives me Office Space vibes. I genuinely like Orbea, but as a dude who obsesses over this stuff, when I read things like "Value protection," "disciplined sales plan," and "consistency with strategic principles," I sort of cringe. The company is bouncing along the bottom just like every other bicycle company that doesn't start with an "A." Things aren't getting worse, which is good. But now that there are new kids in town and margins/sales are under pressure, it looks like they are maybe pivoting to reminding us all how good Orbea is for the industry...