The bike brands are being idiots again, I can pretty much guarantee it. They're frothing over e-bikes, but we're filling up that barrel. E-MTB sales are booming, as people like me bought one in the last year. But soon we'll all have them, and sales will lag. So many noobs are buying them that there won't be the typical 2-5 year replacement cycle that us enthusiasts are on. We wear stuff out, the casual rider doesn't. My next bike purchase will be a traditional enduro bike. (Edit: hopefully a cheap used DH bike as well) I predict another 6 years...