I’ve long argued that unlocking more money in racing depends on bringing in more non-endemic,or at least semi-non-endemic, sponsors. Think Frameworks x WD-40. The challenge is that I cross paths with a lot of marketers, and its incredibly hard to justify putting millions into such a niche sport when that same budget could go into Meta or YouTube ads. With digital, you get instant analytics, optimization tools, and far less career risk. You can still reach the same demographic, but in a way that’s more measurable and scalable...with no tough conversations with the boss (really, ever). At the end of...