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Definitely one of the best days in the bike industry and all of the outdoor industry.
...for European brands to release totally legitimate products with a complete straight face and then not understand why people in NA are questioning if some of them are jokes.
Is tr11 first oem e13 sidekick? Will be interesting to see if we get more of those or some o chains from sram on more builds. I’m certainly converted.
Could definitely see dt Swiss deg coming stock on complete bikes
At least in Germany we have this April fools thing as well. (And had it for decades, doesn‘t seem to be an exclusive north american thing imho.)
Got me
https://www.instagram.com/reel/DWk9YKDjORa/?utm_source=ig_web_copy_link
ew, SRAM corporate makes their people use Teams? Actually, they deserve it for the 28.99 DUB "standard".
Nah, April Fools is totally a thing we’re doing here too. For us Germans, it’s one of the extremely rare occasions when our culture permits you to act a little silly or pull a good-natured prank on your workplace colleagues and not get the condescending stare of death in return.
Germans acting silly, world look out!
Well, this one is NOT an April Fools' joke it seems.
Fair Bicycle introduces the 6-7 Bar and Stem Technology - open for licensing.
MX rotors for your XC bike from Magura:
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Bad Urach, April 1, 2026 – Reliable braking power for the new wheel sizes in the cycling industry: With the new MDR-S rotor in a 260 mm diameter, MAGURA responds to the clear trend toward ever larger wheel sizes such as 32 inches, which offer improved rollover behavior and increased traction on the trail. The scene agrees: 32 inches are coming, and in some segments, this trend is unstoppable—even for MAGURA.
As a brake specialist, MAGURA has repeatedly set milestones in the cycling industry over the past decades—from the introduction of the first hydraulic rim brake, the MAGURA HS, to the legendary GUSTAV M disc brake.
With the new MDR-S in 260 mm, MAGURA once again builds on this legacy of innovation. More than 20% increase in braking power 32” wheels present new physical challenges for braking systems. Due to the larger radius, the same braking force becomes less effective at ground level, as leverage is reduced. Larger brake rotors can compensate for this effect. It is well known that every 20 mm increase in rotor diameter results in approximately 10% more braking power. The new MDR-S in 260 mm therefore delivers around 20% more braking power compared to a 220 mm rotor, making it perfectly suited for the demands of larger wheel formats. In fact, the achieved braking force now slightly exceeds that of a 29” enduro bike equipped with 220 mm rotors.
“Initial tests show excellent results and once again confirm that more simply means more. Based on these findings, we are already looking ahead: for upcoming 30.5-inch wheels (‘Thirty-fiver’), we are currently testing 240 mm rotors—the perfect sweet spot,” says Ingo Beutner (Managing Director of MAGURA).
About MAGURA
MAGURA has represented performance components and uncompromising quality in the bicycle sector for over 130 years.
Highly qualified employees in Europe, Asia and America develop, produce and market high-quality components in the field of hydraulic brake systems and wireless-controlled dropper seatposts for e-bikes and bicycles.
As a leader in hydraulics, mechanical engineering and composites engineering, MAGURA is committed to developing technical innovations, advanced safety features and trend-setting custom solutions. MAGURA also offers top-level services for its products throughout the world and is a full-service partner.
An independent company, now in its fourth generation of family ownership, has been keenly aware of its responsibility to the economy and society for more than 130 years and uses its extensive experience and know-how to promote new mobility trends.
For about 3 seconds there I was genuinely excited
If they'd have bothered to keep the 6bolt BCD true to life instead of scaling the whole thing, it'd be somewhat believable.
Bigger 6 bolt PCD is the next new standard big bike will force upon us to deal with the higher brake torque requirements of XL wagon wheels. You heard it here first!
That might bring with it a larger spoke flange diameter to improve the spoke bracing angle.
Apparently it is.
There is already a handlebar with this design .
https://ambit-components.com/components/handlebars/lenker-bartender-gc-carbon
So is it just one product line?
32" wheels will unironically require a new/different hub standard with wider flange spacing anyways, so why not increase the bolt pattern diameter for the disc mount while we're at it?
From the first photo, you can also notice the marking on the stanchion—identical to the one used on Super Deluxe air shocks with the HBO.
SlikGaphics on the 1st April jokes - Disc Decals...
I want ride wrap for my rotors, tired of those things getting dinged up
Are April fools jokes popular in the mtb industry bc we're all fools to begin with?
Even the frenchies seem to be trying to dip their toes into it today, so yeah, its a global market as they say.
With the name 6-7, how can this not be a joke?
I know it's old, but this is still the best:
https://www.youtube.com/watch?v=wWOm516WXQI
This is the best april fools ever. No discussion needed.
https://youtu.be/Qk7SrsuIZHQ?si=L0jomvWZhTjQ3FZZ
Any idea on the shock? Looks like ohlins IFP and compression dials.
…program is supported by SR Suntour
It's kind of funny to see Unno and Suntour on the same bike: one is known for being a very blingy boutique, low volume manufacturer; and the other has no flash, makes parts for almost every other brand, and is known for being inexpensive.
It's like putting EXT on a Polygon.
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