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I disagree. Rampage has been around longer than social media. These guys have been throwing themselves cliffs before social media was a thing, and still be throwing themselves off cliffs even if it hadn't become a thing. Injuries have always been a thing, whether they are small, significant or life altering, but the fact of the matter is there HAVEN'T been any deaths. How many other extreme (or less extreme) competitions can claim a zero fatality rate in 24 years of existence? I'm not saying things can't be made safer, but I'm also not sure what the answer is. If...

As one who had a 'career' in freeride and spent that career working to get into Rampage, I have a lot to say about Rampage, its evolution, and its current state. I will try to keep it short. The professionalization of Rampage over the last 25 years has made for a better event. Riders and builders are better paid. It has resulted in more coverage, more reward, and the ability to build a professional career around the event. Is it perfect? No. But it is pretty darn good. Is there room for improvement? Yes. Has it gotten safer for athletes...

Someone needs to talk to Reggie Miller about a team.

I know if I was a multi millionaire I'd start a DHI team, and I'm sure a lot of you would too. But we are mere peasants. There are some celebrities who are interested in DH, there has to be. What about CEO's/Entrepreneurs/Billionaires? Someone like Rod Drury (Queenstown billionaire and mtb rider/fan) could change the sport in a massive way.

I'll bet that if Jordan went to a downhill race, he'd LOVE it! And who wouldn't want a pair of Air Jordan downhill shoes?!

Ah, good point. Funny enough, I actually dug into this about a year ago and learned that in most cases, these sponsorships, regardless of the sport, exist because there’s an evangelist high up in the company. Someone who genuinely loves it. They probably know it’s not the best use of marketing dollars, but they’re passionate and, frankly, hard to fire. It really helps if there is a culture around supporting these things, too (WD-40 has this culture). My dad actually knew the guy who owned Interstate Batteries back in the day. He loved NASCAR. For him, it wasn’t about ROI...

Keep in mind that’s revenue for all Maxxis products and we make waaaaaay more than just bike tires. In the grand scheme of things, bike makes up a small part of that revenue. Believe me, I’m always trying to get my hands on some of that auto marketing budget!

I’ve long argued that unlocking more money in racing depends on bringing in more non-endemic,or at least semi-non-endemic, sponsors. Think Frameworks x WD-40. The challenge is that I cross paths with a lot of marketers, and its incredibly hard to justify putting millions into such a niche sport when that same budget could go into Meta or YouTube ads. With digital, you get instant analytics, optimization tools, and far less career risk. You can still reach the same demographic, but in a way that’s more measurable and scalable...with no tough conversations with the boss (really, ever). At the end of...

Rough day but thankfully they are all safe.

Maybe you could pay for it in two separate installments

I would never want a pros bike.

Everybody does this every year. They get new bikes from their sponsors, so they sell their old ones. Can we stop posting every time a pro sells a bike? It literally just means it's the end off the year.

Just doing my part of adding to the rumors 🍿 Dak won’t tell me anything for the record. But I’m surprised more people aren’t talking about that brand that also makes goggles as a potential team. They’ve got two spots that I know of open going into next year I’d love to see him on Frameworks, just feels right. We swapped bikes in Whistler this summer for half a lap when I was riding the Frameworks, and there were a lot of similarities geo wise between the bikes–tall stack, long rear end, short axle to crown. Also minimal spring rate...

Jack‘s starting to sell YT bikes on his instagram. Not that it would surprise anyone but I guess this is proof that he is up for grabs as well

My hunch is that to fund Dak's 2026 on Frameworks racing, you'd have to crowdfund at least $250,000 to cover his salary, mechanics salary, travel, food and accom for both plus extras. Big question rumor wise though, are Frameworks looking to expand? More American talent, a junior to replace Asa? Another elite male?

That would be really cool, I’d love it. I wonder how much money you would actually have to raise to cover a top rider for year including salary, travel/accommodation, equipment, support/mechanic, etc?

Grandad uses velcro laces for sure

I did look after Danny when he was on GT, love the guy but he's in with Norco for another year I believe.

If only we had the budget...

Hmmm ... after analyzing these 62 different lacing patterns I can conclude the wearer prefers a "Straight European Lacing" method, which, as everyone is well aware, is known for its having a clear benefit for sporting use: The upper horizontal sections of shoelace can be quickly cut through with a knife or scissors in order to more easily remove a boot from a broken, sprained or otherwise injured ankle or foot. So CLEARLY this is someone who is a Euro and has suffered a foot or ankle injury, and it makes it so blatantly transparently obvious who this is, I...