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They tagged the team on each memes - Laurie out the syndicate with sponge bob - 3 commencal French team The others like you said.

Brown Sugar is Tuhoto, blue bus obviously Pivot. Laid back style would match that team and the Crankworx participation of PFR matches up with Tuhoto’s experience and success on that tour. Not sure anyone mentioned that before on this thread?

Vital MTB: "I have friends everywhere."

In non-Tippie news, Greenland and Dak to Ventana for tanduro.

Honestly, here on the Vital forum's is the ONLY place I run into even the slightest mention of Tippie? I just seems a bit weird frankly.

NP guy says...and World Cups...it's coming together.

Patience...it's coming...

I know this is not really a team rumor and since there is no dedicated freeride thread Im just gonna post this here, Fabio Wibmers new project has just been leaked... on Italian national television 😅

I would put Warner above Tippie in the reach department because of the Redbull connection, but for the most part it's all marketing to an audience that we already have..

*reaches more pinkbike and vital users I have this horrible feeling we're not the biggest demographic....

I hate that someone got paid lots of money for that, especially that Venn diagram.

Having a marketing degree (I know, it means nothing), that "Soul of Heritage" diagram... Ooof, that's some high on schrooms, drinking the kool-aid, cult level marketing. Congrats to the Italians.

New logo and font looks like trash. The old Ohlins branding is iconic and timeless. Whoever greenlit this redesign should be fired.

Some people have to justify their jobs 😄😄

This is disappointing. I don't know why companies insist on taking their iconic logos and brand recognition and then throwing them in the trash. If it ain't broke then don't fix it! I will miss that iconic Ö and the yellow and blue (swedish colors).

I had to come back to this. As someone with no ‘formal’ training in branding, but someone who pays close attention and thinks about it a lot, I find it interesting how big marketing firms (I’m assuming Öhlins paid an outside firm) are often so far behind actual trends in certain spaces. At absolute best they ride just behind the crest of a wave and they are definitely never out front. This rebrand might’ve fit better in a more tech oriented arena, but mtb (at least historically, maybe e-bikes will change this) draws way more influence from places like skateboarding...

They have poor attitudes that everything that isn’t this incredibly niche aftermarket brand that only exist in this one country are garbage is insane. Sorry I like to be able to pick my front wheel up.

Aston and Cahal have their quirks but calling them mediocre riders is complete BS. Both of those guys rip. Also 435 chainstay on a modern XL mtb is a joke IMO. Especially for a frame that costs $4k.