Jeff, I'm not sure if I have been unclear, or if you're being purposefully obtuse to prove your "anti-woke" bona fides. I've given historical context regarding advertising in the mountain bike industry, have not once targeted SQ Labs as anything other than a possibly thoughtless advertiser, and yet again started this thread to discuss the much larger subject about how this sport might be seen. Again, I'll give my personal experience as someone who worked in and around the bike industry since the early 90s. I worked in shops, even managed service departments, where it was not unusual to have...