This is a good point, and it is worth slowing down on for a second. When people read what I write and say, “Well, I see their bikes everywhere, they must be selling,” or “They make great bikes,” I think they are missing part of my argument. Specialized, Santa Cruz, Trek, Orbea, Canyon, and plenty of others all make incredible bikes and people like those bikes. That is not the issue I'm keying in on. The issue is what happens when revenue falls, inventory builds, margins compress, and the industry fails to snap back after a historic boom. At that...