so finally digging into thredbo seeding results. jackson in first is nuts! have heard (and no surprise watching POV) that there are a million different places to lose/gain speed and experience on the track is a huge advantage. has jackson ever ridden there? we know troy has. sure, sure, it's just seeding, but laurie and amaury are like 8 seconds back. can't wait for racing!
so finally digging into thredbo seeding results. jackson in first is nuts! have heard (and no surprise watching POV) that there are a million different places...
so finally digging into thredbo seeding results. jackson in first is nuts! have heard (and no surprise watching POV) that there are a million different places to lose/gain speed and experience on the track is a huge advantage. has jackson ever ridden there? we know troy has. sure, sure, it's just seeding, but laurie and amaury are like 8 seconds back. can't wait for racing!
it's one of those tracks where local knowledge makes a huge difference, it isn't particularly steep so knowing backsides to generate speed and just every rock in general (there is a lot)
it's insane that Goldstone won that race last year, Kye Ahern and Jackson Frew probably have half a million laps under their belts on that track, every time I'm there I see them lol. (thanks for the pedals Jackson btw)
so finally digging into thredbo seeding results. jackson in first is nuts! have heard (and no surprise watching POV) that there are a million different places...
so finally digging into thredbo seeding results. jackson in first is nuts! have heard (and no surprise watching POV) that there are a million different places to lose/gain speed and experience on the track is a huge advantage. has jackson ever ridden there? we know troy has. sure, sure, it's just seeding, but laurie and amaury are like 8 seconds back. can't wait for racing!
screenshot of top 20 and nina, sian 1st/2nd in women's (they just list based on time, not category. will have whip off video later too
https://www.thredbo.com.au/event-results/2024/cannonball-mtb-festival/?tab=live-timing
screenshot of top 20 and nina, sian 1st/2nd in women's (they just list based on time, not category. will have whip off video later too
So Troy and Jackson both flatted in finals.
Maxxis just aint what they used to be.
Troy should know better, that place is so hard on wheels/tyres.
A smart dude will one day just have pre-laced boost and 150mm rear rims ready in the carpark for sale at cannonball, you could almost retire after one week of mayhem.
Troy should know better, that place is so hard on wheels/tyres.
A smart dude will one day just have pre-laced boost and 150mm rear rims ready...
Troy should know better, that place is so hard on wheels/tyres.
A smart dude will one day just have pre-laced boost and 150mm rear rims ready in the carpark for sale at cannonball, you could almost retire after one week of mayhem.
So basically go around and buy up every one's "barely used" Rovals and resell.
WHOOP BECOMES TITLE SPONSOROF UCI MOUNTAIN BIKE WORLD SERIES
Following a successful first partnership in 2023, WHOOP has expanded its role to that of title sponsor for the next three seasons.
20 February 2024 – London, UK| The Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports announce thatWHOOP, the human performance company, will serve as the title sponsor of the UCI Mountain Bike World Series for the next three seasons.
The rebranding of the series to WHOOP UCI Mountain Bike World Series marks an extension of thelandmark partnership that began in 2023, the inaugural season of the new-look series, where it collected cutting-edge biometric data from athletes during races via its wearable devices.
WHOOP Live enabled the presentation of these analytics during Warner Bros. Discovery’s on-screen coverage, adding extra value to live content from the series: the data enhanced race commentary, analysis, and storytelling from the in-studio teams, allowing audiences to better connect with the sport and its riders by gaining a deeper understanding of what it takes to perform at Elite level.
INVALUABLE INSIGHTS
WHOOP metrics provide members with a comprehensive understanding of their body’s dynamics by showing what’s happening and why. In 2023, mountain bike stars such asPuck Pieterse(2023 UCI Cross-country Olympic World Cup overall winner) andLoïc Bruni(five-time UCI Downhill World Champion and triple UCI Downhill World Cup overall winner) wore WHOOP devices that provided detailed insights into their performance before, during and after each race.
During the 2023 UCI Mountain Bike World Series, this information helped riders and coaches to improve their preparation and devise race strategies, and also enabled broadcasters to provide more informed commentaries. In its second year providing these insights, the WHOOP data will be more in-depth and will further enhance the narrative of the sport, from both the athletes’ and the broadcasters’ perspective
EXPANDED ROLE IN THE CYCLING WORLD
The expanded role of WHOOP as title sponsor of this international mountain bike series further solidifies its standing in the cycling world. In addition to continuing to provide rider data, it will now receive prominent on-site branding at all 15 race weekends in 10 countries across Europe, North and South America in 2024. The WHOOP data will also be key to Warner Bros. Discovery’s coverage of the WHOOP UCI Mountain Bike World Series on Eurosport, discovery+ and Max*.
Chris Ball, Vice President of Cycling Events at Warner Bros. Discovery Sports Europe, said:“Game-changing insights from WHOOP into rider performance have already helped to elevate mountain bike to a whole new level by bringing fans closer to the sport and its athletes than ever before.We are excited to welcome back WHOOP in a new, larger role as the title sponsor of the now called WHOOP UCI Mountain Bike World Series to aid our ongoing mission to support the continued growth of the discipline amongst new fans and to propel mountain biking into a new era.”
Jeremy Powers, Director of Sports Marketing at WHOOP, retired professional cyclist, Cyclo-cross National and Pan American Champion said: “We’re very excited to continue our work with the UCI, Warner Bros. Discovery Sports and the Mountain Bike World Series. Mountain bike is an incredible discipline of cycling that is accessible and fun for everyone. WHOOP is a unique tool, that can be worn by anyone, including the best athletes in the world, to help them learn more about themselves so they can be their best on and off their bikes.
By supporting the UCI Mountain Bike World Series, we’ll be part of creating lasting memories for fans. WHOOP will help push mountain bike to the next level through an innovative broadcast experience, showcasing in-depth biometric data through our all-new WHOOP Live integration. This technology showcases the feat of performance displayed by these athletes.
We cannot wait to kick off this season in Brazil and showcase mountain biking to the world through this truly unique partnership”.
In 2023, thanks to a ground-breaking long-term partnership between the Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports, major mountain bike formats were unified under a single calendar for the first-time, forming theUCI Mountain Bike World Series. Last year was the first season WBD Sports took full control of the global broadcast, promotion and organisation of the Series withits coverage of the sport reaching more fans than ever before.
from world series
WHOOP BECOMES TITLE SPONSOR OF UCI MOUNTAIN BIKE WORLD SERIESFollowing a successful first partnership in 2023, WHOOP has expanded its role to...
from world series
WHOOP BECOMES TITLE SPONSOROF UCI MOUNTAIN BIKE WORLD SERIES
Following a successful first partnership in 2023, WHOOP has expanded its role to that of title sponsor for the next three seasons.
20 February 2024 – London, UK| The Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports announce thatWHOOP, the human performance company, will serve as the title sponsor of the UCI Mountain Bike World Series for the next three seasons.
The rebranding of the series to WHOOP UCI Mountain Bike World Series marks an extension of thelandmark partnership that began in 2023, the inaugural season of the new-look series, where it collected cutting-edge biometric data from athletes during races via its wearable devices.
WHOOP Live enabled the presentation of these analytics during Warner Bros. Discovery’s on-screen coverage, adding extra value to live content from the series: the data enhanced race commentary, analysis, and storytelling from the in-studio teams, allowing audiences to better connect with the sport and its riders by gaining a deeper understanding of what it takes to perform at Elite level.
INVALUABLE INSIGHTS
WHOOP metrics provide members with a comprehensive understanding of their body’s dynamics by showing what’s happening and why. In 2023, mountain bike stars such asPuck Pieterse(2023 UCI Cross-country Olympic World Cup overall winner) andLoïc Bruni(five-time UCI Downhill World Champion and triple UCI Downhill World Cup overall winner) wore WHOOP devices that provided detailed insights into their performance before, during and after each race.
During the 2023 UCI Mountain Bike World Series, this information helped riders and coaches to improve their preparation and devise race strategies, and also enabled broadcasters to provide more informed commentaries. In its second year providing these insights, the WHOOP data will be more in-depth and will further enhance the narrative of the sport, from both the athletes’ and the broadcasters’ perspective
EXPANDED ROLE IN THE CYCLING WORLD
The expanded role of WHOOP as title sponsor of this international mountain bike series further solidifies its standing in the cycling world. In addition to continuing to provide rider data, it will now receive prominent on-site branding at all 15 race weekends in 10 countries across Europe, North and South America in 2024. The WHOOP data will also be key to Warner Bros. Discovery’s coverage of the WHOOP UCI Mountain Bike World Series on Eurosport, discovery+ and Max*.
Chris Ball, Vice President of Cycling Events at Warner Bros. Discovery Sports Europe, said:“Game-changing insights from WHOOP into rider performance have already helped to elevate mountain bike to a whole new level by bringing fans closer to the sport and its athletes than ever before.We are excited to welcome back WHOOP in a new, larger role as the title sponsor of the now called WHOOP UCI Mountain Bike World Series to aid our ongoing mission to support the continued growth of the discipline amongst new fans and to propel mountain biking into a new era.”
Jeremy Powers, Director of Sports Marketing at WHOOP, retired professional cyclist, Cyclo-cross National and Pan American Champion said: “We’re very excited to continue our work with the UCI, Warner Bros. Discovery Sports and the Mountain Bike World Series. Mountain bike is an incredible discipline of cycling that is accessible and fun for everyone. WHOOP is a unique tool, that can be worn by anyone, including the best athletes in the world, to help them learn more about themselves so they can be their best on and off their bikes.
By supporting the UCI Mountain Bike World Series, we’ll be part of creating lasting memories for fans. WHOOP will help push mountain bike to the next level through an innovative broadcast experience, showcasing in-depth biometric data through our all-new WHOOP Live integration. This technology showcases the feat of performance displayed by these athletes.
We cannot wait to kick off this season in Brazil and showcase mountain biking to the world through this truly unique partnership”.
In 2023, thanks to a ground-breaking long-term partnership between the Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports, major mountain bike formats were unified under a single calendar for the first-time, forming theUCI Mountain Bike World Series. Last year was the first season WBD Sports took full control of the global broadcast, promotion and organisation of the Series withits coverage of the sport reaching more fans than ever before.
One (potential) silver lining is that JPows has been around pro cycling forever (mostly CX and road, but some MTB too) and has experience as a commentator so *MAYBE* he will be able to be a positive influence on the broadcast. Maybe.
Jeremy was at all the World Series rounds last year and the broadcasters never put him in the booth. He called quite a few cx races on Eurosport this season with Marty Macdonald and Helen Wyman, and killed it.
Being a mum and an elite athlete - how she balances both Coming back from having a baby and winning a world cup race Building tracks with her brothers and how it all started How Atherton bikes was born Who’s the best sibling at riding What made Rachel so good On quitting if it wasn’t for acupuncture Red Bull Hardline - how they came up with the idea and how it’s expanded into Australia
2008: Rob Warner yelling, "Look at the time!"
2024: Cedric Gracia yelling, "Look at the heart rate!"
But for real, I'm already rolling my eyes thinking...
2008: Rob Warner yelling, "Look at the time!"
2024: Cedric Gracia yelling, "Look at the heart rate!"
But for real, I'm already rolling my eyes thinking about how many product plugs are going to be shoehorned into the broadcast. Oof.
I guess it’s going to be a great fit. The quantified self has been riding all the same currents as mtb, the gamification, the pointless metrics casually intermingled with ones that could be useful iff used with some care, the fetishization of technology and novelty combined with disdain for any of the boring science that could tell you when something is real vs imaginary. Get stoked! If it’s fun, who cares! Yeah boy!
Death Race 2024 Threadbo.
Bring out the spikes & bludgeons!
thanks for the thredbo updates in here!
RAW from thredbo. such a sick track with so many things to figure out!
VITAL RAW!!!
so finally digging into thredbo seeding results. jackson in first is nuts! have heard (and no surprise watching POV) that there are a million different places to lose/gain speed and experience on the track is a huge advantage. has jackson ever ridden there? we know troy has. sure, sure, it's just seeding, but laurie and amaury are like 8 seconds back. can't wait for racing!
Jackson won there last year.
https://www.thredbo.com.au/blog/2023/wrapping-up-a-record-breaking-2023…
it's one of those tracks where local knowledge makes a huge difference, it isn't particularly steep so knowing backsides to generate speed and just every rock in general (there is a lot)
it's insane that Goldstone won that race last year, Kye Ahern and Jackson Frew probably have half a million laps under their belts on that track, every time I'm there I see them lol. (thanks for the pedals Jackson btw)
ah thank you! makes me feel better for other racers at the world cup this year LOL. here's a POV w/ troy and tim eaton
Well it looks like those half a million laps payed off.
Frew and Ahern 1-2. Locals only!
We Are One proto DH bike carrying Frew to the dub on its first day out. Pretty dope!
screenshot of top 20 and nina, sian 1st/2nd in women's (they just list based on time, not category. will have whip off video later too
https://www.thredbo.com.au/event-results/2024/cannonball-mtb-festival/?…
So Troy and Jackson both flatted in finals.
Maxxis just aint what they used to be.
They should just increase their air pressure
Troy should know better, that place is so hard on wheels/tyres.
A smart dude will one day just have pre-laced boost and 150mm rear rims ready in the carpark for sale at cannonball, you could almost retire after one week of mayhem.
whip-off vital raw hectic horizontal hucking!
So basically go around and buy up every one's "barely used" Rovals and resell.
from world series
WHOOP BECOMES TITLE SPONSOR OF UCI MOUNTAIN BIKE WORLD SERIES
20 February 2024 – London, UK | The Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports announce that WHOOP, the human performance company, will serve as the title sponsor of the UCI Mountain Bike World Series for the next three seasons.
The rebranding of the series to WHOOP UCI Mountain Bike World Series marks an extension of the landmark partnership that began in 2023, the inaugural season of the new-look series, where it collected cutting-edge biometric data from athletes during races via its wearable devices.
WHOOP Live enabled the presentation of these analytics during Warner Bros. Discovery’s on-screen coverage, adding extra value to live content from the series: the data enhanced race commentary, analysis, and storytelling from the in-studio teams, allowing audiences to better connect with the sport and its riders by gaining a deeper understanding of what it takes to perform at Elite level.
INVALUABLE INSIGHTS
WHOOP metrics provide members with a comprehensive understanding of their body’s dynamics by showing what’s happening and why. In 2023, mountain bike stars such as Puck Pieterse (2023 UCI Cross-country Olympic World Cup overall winner) and Loïc Bruni (five-time UCI Downhill World Champion and triple UCI Downhill World Cup overall winner) wore WHOOP devices that provided detailed insights into their performance before, during and after each race.
During the 2023 UCI Mountain Bike World Series, this information helped riders and coaches to improve their preparation and devise race strategies, and also enabled broadcasters to provide more informed commentaries. In its second year providing these insights, the WHOOP data will be more in-depth and will further enhance the narrative of the sport, from both the athletes’ and the broadcasters’ perspective
EXPANDED ROLE IN THE CYCLING WORLD
The expanded role of WHOOP as title sponsor of this international mountain bike series further solidifies its standing in the cycling world. In addition to continuing to provide rider data, it will now receive prominent on-site branding at all 15 race weekends in 10 countries across Europe, North and South America in 2024. The WHOOP data will also be key to Warner Bros. Discovery’s coverage of the WHOOP UCI Mountain Bike World Series on Eurosport, discovery+ and Max*.
Chris Ball, Vice President of Cycling Events at Warner Bros. Discovery Sports Europe, said: “Game-changing insights from WHOOP into rider performance have already helped to elevate mountain bike to a whole new level by bringing fans closer to the sport and its athletes than ever before.We are excited to welcome back WHOOP in a new, larger role as the title sponsor of the now called WHOOP UCI Mountain Bike World Series to aid our ongoing mission to support the continued growth of the discipline amongst new fans and to propel mountain biking into a new era.”
Jeremy Powers, Director of Sports Marketing at WHOOP, retired professional cyclist, Cyclo-cross National and Pan American Champion said: “We’re very excited to continue our work with the UCI, Warner Bros. Discovery Sports and the Mountain Bike World Series. Mountain bike is an incredible discipline of cycling that is accessible and fun for everyone. WHOOP is a unique tool, that can be worn by anyone, including the best athletes in the world, to help them learn more about themselves so they can be their best on and off their bikes.
By supporting the UCI Mountain Bike World Series, we’ll be part of creating lasting memories for fans. WHOOP will help push mountain bike to the next level through an innovative broadcast experience, showcasing in-depth biometric data through our all-new WHOOP Live integration. This technology showcases the feat of performance displayed by these athletes.
We cannot wait to kick off this season in Brazil and showcase mountain biking to the world through this truly unique partnership”.
In 2023, thanks to a ground-breaking long-term partnership between the Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports, major mountain bike formats were unified under a single calendar for the first-time, forming the UCI Mountain Bike World Series. Last year was the first season WBD Sports took full control of the global broadcast, promotion and organisation of the Series with its coverage of the sport reaching more fans than ever before.
The new season of the WHOOP UCI Mountain Bike World Series begins with the first round of the UCI Cross-Country World Cup in Mairiporã, Brazil on 12 April.
WHOOP is currently offering a one-month free trial to help everyone start their journey. To learn more about WHOOP please visit www.whoop.com.
Just want to how much they're paying UCI for the rights to:
NEVER PAY A RIDER A SINGLE DOLLAR
Oh wow. It’s in all-caps in case you paid attention last year but still didn’t notice them “elevate mountain bike to a whole new level” WHOOP.
Chris Ball! Hyped for a sighting! He’s on that cicada schedule…
Big whoop
2008: Rob Warner yelling, "Look at the time!"
2024: Cedric Gracia yelling, "Look at the heart rate!"
But for real, I'm already rolling my eyes thinking about how many product plugs are going to be shoehorned into the broadcast. Oof.
One (potential) silver lining is that JPows has been around pro cycling forever (mostly CX and road, but some MTB too) and has experience as a commentator so *MAYBE* he will be able to be a positive influence on the broadcast. Maybe.
Jeremy was at all the World Series rounds last year and the broadcasters never put him in the booth. He called quite a few cx races on Eurosport this season with Marty Macdonald and Helen Wyman, and killed it.
And nothing was learned from Rocky Roads
Wonder if/how this will impact the teams sponsored by Garmin
Honestly, I'd never even heard of the company before today.
Rob Warner and Elliot Jackson sit down with Rachel Atherton for the latest episode of Red Bull's "Just Ride" podcast, well worth a listen if pods are your thing: https://www.redbull.com/int-en/podcast-episodes/just-ride-s2-e2-rachel-…
Topics covered:
Being a mum and an elite athlete - how she balances both
Coming back from having a baby and winning a world cup race
Building tracks with her brothers and how it all started
How Atherton bikes was born
Who’s the best sibling at riding
What made Rachel so good
On quitting if it wasn’t for acupuncture
Red Bull Hardline - how they came up with the idea and how it’s expanded into Australia
I guess it’s going to be a great fit. The quantified self has been riding all the same currents as mtb, the gamification, the pointless metrics casually intermingled with ones that could be useful iff used with some care, the fetishization of technology and novelty combined with disdain for any of the boring science that could tell you when something is real vs imaginary. Get stoked! If it’s fun, who cares! Yeah boy!
I find the whoop sponsorship ironic, since the HR data on the broadcasts to showcase how inaccurate Whoop is.
It is possible Bruni has a HR of 150bpm 3/4 of the way through a DH race run, but highly unlikely.
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