It is sad, but the reality is bike purchases are heavily driven by aesthetics. In some ways you want to respect companies that cling to their image but is it really worth doing so at the expense of failing? Ibis adapted by getting rid of the swoopy top tube. But Intense is another example of a company that refuses to get rid of questionable branding and may go the way of the dodo if they don't adapt. Need to take ques from the brands gaining marketshare... i.e. WAO & Forbidden, clean lines & minimal branding. Bikes need to look sexy...