Wow, there really seems to be a resurgence in auto industry crossover product development lately...for reasons I can't really understand, given the stagnation in the bike industry.🤨 Regardless, I'm looking forward to seeing someone drive up to the trailhead with a car equipped with Dunlop tires, Bilstein shocks, and Brembo brakes, with a bike on the rack with a matching setup. Maybe we can get Recaro to start making saddles, and Momo to start making bars and grips to keep the party rolling.