Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a Disney situation where Bob Eiger was drafted back in because Chapek cooked the company?
Dude is 76. Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a...
Dude is 76.
Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a Disney situation where Bob Eiger was drafted back in because Chapek cooked the company?
Dude is 76. Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a...
Dude is 76.
Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a Disney situation where Bob Eiger was drafted back in because Chapek cooked the company?
I think he's not happy with the pace of product development on the e-bike side. Leadership starts at the top, and perhaps Armin Landgraf wasn't pushing things along hard enough. There were rumours on here that Synyard sent an angry newsletter amongst the exec group at Specialized wondering what they've been up to in light of the Avinox takeover.
Dude is 76. Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a...
Dude is 76.
Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a Disney situation where Bob Eiger was drafted back in because Chapek cooked the company?
I think he's not happy with the pace of product development on the e-bike side. Leadership starts at the top, and perhaps Armin Landgraf wasn't pushing...
I think he's not happy with the pace of product development on the e-bike side. Leadership starts at the top, and perhaps Armin Landgraf wasn't pushing things along hard enough. There were rumours on here that Synyard sent an angry newsletter amongst the exec group at Specialized wondering what they've been up to in light of the Avinox takeover.
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have to slash prices by like 40% or something?
They already outsource their motors, just give in and go with Avinox. Do something unique with it like Orbea.
Throw that on an updated Kenevo based on the latest Demo and let the good times roll.
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have...
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have to slash prices by like 40% or something?
They already outsource their motors, just give in and go with Avinox. Do something unique with it like Orbea.
Throw that on an updated Kenevo based on the latest Demo and let the good times roll.
Idk, it's not like the current S motor is weak. Heavy, yes, but swap it out for an avinox motor and the new turbo levo still isn't really a compelling buy...
I wonder if the rumors are true that the Avinox motor was developed with Specialized and then they backed out at the end and stuck with the Brose? If so, they definitely left a door open for the rest of the industry to jump in..
I wonder if the rumors are true that the Avinox motor was developed with Specialized and then they backed out at the end and stuck with...
I wonder if the rumors are true that the Avinox motor was developed with Specialized and then they backed out at the end and stuck with the Brose? If so, they definitely left a door open for the rest of the industry to jump in..
SL motor was developed by MAHLE and industrialised, but the assembly line was shipped overseas and is managed by... Specialized? Not MAHLE anyway.
Their full power motor is very openly Brose. Or should that be Yamaha now? Brose had a very open policy regarding branding and housing adaptations, but the only customers I heard of (I don't follow the scene too closely) were Specialized and Rotwild.
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have...
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have to slash prices by like 40% or something?
They already outsource their motors, just give in and go with Avinox. Do something unique with it like Orbea.
Throw that on an updated Kenevo based on the latest Demo and let the good times roll.
Idk, it's not like the current S motor is weak. Heavy, yes, but swap it out for an avinox motor and the new turbo levo still...
Idk, it's not like the current S motor is weak. Heavy, yes, but swap it out for an avinox motor and the new turbo levo still isn't really a compelling buy...
I think the small/sleek looks of the Avinox motor and battery are way overlooked by us in forums and the media because of the power numbers. There’s some seriously good looking Avinox bikes out there and sitting them next to Spesh and Bosch bikes makes those bikes just look old. Full power but looks like a light eeb/analog bike is where Spesh needs to go in order to be able to charge their astronomical prices again.
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have...
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have to slash prices by like 40% or something?
They already outsource their motors, just give in and go with Avinox. Do something unique with it like Orbea.
Throw that on an updated Kenevo based on the latest Demo and let the good times roll.
Idk, it's not like the current S motor is weak. Heavy, yes, but swap it out for an avinox motor and the new turbo levo still...
Idk, it's not like the current S motor is weak. Heavy, yes, but swap it out for an avinox motor and the new turbo levo still isn't really a compelling buy...
Which is why I said they need a new frame as well.
SL motor was developed by MAHLE and industrialised, but the assembly line was shipped overseas and is managed by... Specialized? Not MAHLE anyway. Their full power motor...
SL motor was developed by MAHLE and industrialised, but the assembly line was shipped overseas and is managed by... Specialized? Not MAHLE anyway.
Their full power motor is very openly Brose. Or should that be Yamaha now? Brose had a very open policy regarding branding and housing adaptations, but the only customers I heard of (I don't follow the scene too closely) were Specialized and Rotwild.
go read the gazillion pages on the first waiting for the levo 4 bike thread over at emtbforums. someone claimed there that initially they developed something with mahle first, but then went with brose. mahle then released the m40 on their own
SL motor was developed by MAHLE and industrialised, but the assembly line was shipped overseas and is managed by... Specialized? Not MAHLE anyway. Their full power motor...
SL motor was developed by MAHLE and industrialised, but the assembly line was shipped overseas and is managed by... Specialized? Not MAHLE anyway.
Their full power motor is very openly Brose. Or should that be Yamaha now? Brose had a very open policy regarding branding and housing adaptations, but the only customers I heard of (I don't follow the scene too closely) were Specialized and Rotwild.
Brose also makes the Sram motor, and didn't they make the rocky mountain motor?
Dude is 76. Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a...
Dude is 76.
Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a Disney situation where Bob Eiger was drafted back in because Chapek cooked the company?
I think he's not happy with the pace of product development on the e-bike side. Leadership starts at the top, and perhaps Armin Landgraf wasn't pushing...
I think he's not happy with the pace of product development on the e-bike side. Leadership starts at the top, and perhaps Armin Landgraf wasn't pushing things along hard enough. There were rumours on here that Synyard sent an angry newsletter amongst the exec group at Specialized wondering what they've been up to in light of the Avinox takeover.
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have...
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have to slash prices by like 40% or something?
They already outsource their motors, just give in and go with Avinox. Do something unique with it like Orbea.
Throw that on an updated Kenevo based on the latest Demo and let the good times roll.
It's clear there is room in the market for alternatives to Avinox, for example, by having a brand that provides any ability whatsoever to actually purchase one of their bikes, something Avinox is currently missing in the North American market.
Do you think it's wise for Specialized to look at all the brands that are now a full season behind on product and think "hmm, I'd like a piece of that!"
SL motor was developed by MAHLE and industrialised, but the assembly line was shipped overseas and is managed by... Specialized? Not MAHLE anyway. Their full power motor...
SL motor was developed by MAHLE and industrialised, but the assembly line was shipped overseas and is managed by... Specialized? Not MAHLE anyway.
Their full power motor is very openly Brose. Or should that be Yamaha now? Brose had a very open policy regarding branding and housing adaptations, but the only customers I heard of (I don't follow the scene too closely) were Specialized and Rotwild.
I think he's not happy with the pace of product development on the e-bike side. Leadership starts at the top, and perhaps Armin Landgraf wasn't pushing...
I think he's not happy with the pace of product development on the e-bike side. Leadership starts at the top, and perhaps Armin Landgraf wasn't pushing things along hard enough. There were rumours on here that Synyard sent an angry newsletter amongst the exec group at Specialized wondering what they've been up to in light of the Avinox takeover.
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have...
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have to slash prices by like 40% or something?
They already outsource their motors, just give in and go with Avinox. Do something unique with it like Orbea.
Throw that on an updated Kenevo based on the latest Demo and let the good times roll.
It's clear there is room in the market for alternatives to Avinox, for example, by having a brand that provides any ability whatsoever to actually purchase...
It's clear there is room in the market for alternatives to Avinox, for example, by having a brand that provides any ability whatsoever to actually purchase one of their bikes, something Avinox is currently missing in the North American market.
Do you think it's wise for Specialized to look at all the brands that are now a full season behind on product and think "hmm, I'd like a piece of that!"
I'm sure Specialized would be beyond thrilled if they sold out of any bike right now.
It's clear there is room in the market for alternatives to Avinox, for example, by having a brand that provides any ability whatsoever to actually purchase...
It's clear there is room in the market for alternatives to Avinox, for example, by having a brand that provides any ability whatsoever to actually purchase one of their bikes, something Avinox is currently missing in the North American market.
Do you think it's wise for Specialized to look at all the brands that are now a full season behind on product and think "hmm, I'd like a piece of that!"
Commencal have the new M2S bikes in stock in limited sizes here in Canada, got passed by two of them on the climb this week, also got passed by one of the new Teewings but 99% sure it was the distributor guy on one of his demo bikes.
SL motor was developed by MAHLE and industrialised, but the assembly line was shipped overseas and is managed by... Specialized? Not MAHLE anyway. Their full power motor...
SL motor was developed by MAHLE and industrialised, but the assembly line was shipped overseas and is managed by... Specialized? Not MAHLE anyway.
Their full power motor is very openly Brose. Or should that be Yamaha now? Brose had a very open policy regarding branding and housing adaptations, but the only customers I heard of (I don't follow the scene too closely) were Specialized and Rotwild.
go read the gazillion pages on the first waiting for the levo 4 bike thread over at emtbforums. someone claimed there that initially they developed something...
go read the gazillion pages on the first waiting for the levo 4 bike thread over at emtbforums. someone claimed there that initially they developed something with mahle first, but then went with brose. mahle then released the m40 on their own
And go talk with people in Mahle Slovenia who did the drive unit and assembly line development, proofing and had everything shipped out overseas.
The first time I heard something going on related to a Specialized drive unit in Slovenia was at least 2017 if not earlier.
Dude is 76. Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a...
Dude is 76.
Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a Disney situation where Bob Eiger was drafted back in because Chapek cooked the company?
Comment from another site: "I wonder if the real reason that Sinyard's back is that he's not getting enough law suit action to feel good about himself."
I don't get all the hate, but I also never owned a YT....
Contrary to what the comments here and on the other site will say, I think YT will do pretty well if they hit the same price point they used to. Pre-Covid it seemed like every other person had a YT because the deal was just too good to pass up. Now we’ve had persistent inflation for 6 years and Americans have even less money to spend on a mountain bike. YT’s brand image seems in the realm of Canyon and Propain, squarely above the other cheap options like Polygon, Marin, Ari, etc.
I don't get all the hate, but I also never owned a YT....
the original YT usa (started by cam zink IIRC) was a separate business entity, and initially wasn't impacted by the main business restructuring beyond supply chain disruption. the two businesses couldn't come to an agreement moving forward, so YT USA shutdown 4Q25.
i wonder if the new yt usa is its own entity as well.
Contrary to what the comments here and on the other site will say, I think YT will do pretty well if they hit the same price...
Contrary to what the comments here and on the other site will say, I think YT will do pretty well if they hit the same price point they used to. Pre-Covid it seemed like every other person had a YT because the deal was just too good to pass up. Now we’ve had persistent inflation for 6 years and Americans have even less money to spend on a mountain bike. YT’s brand image seems in the realm of Canyon and Propain, squarely above the other cheap options like Polygon, Marin, Ari, etc.
I disagree on just one part of your comment:
Americans have been experiencing "persistent inflation" for a lot longer than 6 years
Contrary to what the comments here and on the other site will say, I think YT will do pretty well if they hit the same price...
Contrary to what the comments here and on the other site will say, I think YT will do pretty well if they hit the same price point they used to. Pre-Covid it seemed like every other person had a YT because the deal was just too good to pass up. Now we’ve had persistent inflation for 6 years and Americans have even less money to spend on a mountain bike. YT’s brand image seems in the realm of Canyon and Propain, squarely above the other cheap options like Polygon, Marin, Ari, etc.
Judging by the responses to comments yt hasn’t learned any lessons. I’m sure the vast majority of mtbers who actually care about the bike industry will continue to not want a yt.
That said you will always have people who only want something cheaper and are willing to risk issues with customer service down there the road. And yt has competitive offerings.
The real question is can they offer prices that are low enough to rebuild their customer base and still be profitable. Especially considering markus usually spends quite a bit on marketing. and considering how much success eastern brands are having in winning over western customers can yt compete if they aren’t the cheapest decent option to undercut the most reputable brands.
Contrary to what the comments here and on the other site will say, I think YT will do pretty well if they hit the same price...
Contrary to what the comments here and on the other site will say, I think YT will do pretty well if they hit the same price point they used to. Pre-Covid it seemed like every other person had a YT because the deal was just too good to pass up. Now we’ve had persistent inflation for 6 years and Americans have even less money to spend on a mountain bike. YT’s brand image seems in the realm of Canyon and Propain, squarely above the other cheap options like Polygon, Marin, Ari, etc.
Except I haven’t seen Polygon or Ari totally hang their athletes out to dry.
If they’ll publicly do that, imagine the shafting they’d give a customer in private.
the original YT usa (started by cam zink IIRC) was a separate business entity, and initially wasn't impacted by the main business restructuring beyond supply chain...
the original YT usa (started by cam zink IIRC) was a separate business entity, and initially wasn't impacted by the main business restructuring beyond supply chain disruption. the two businesses couldn't come to an agreement moving forward, so YT USA shutdown 4Q25.
i wonder if the new yt usa is its own entity as well.
Contrary to what the comments here and on the other site will say, I think YT will do pretty well if they hit the same price...
Contrary to what the comments here and on the other site will say, I think YT will do pretty well if they hit the same price point they used to. Pre-Covid it seemed like every other person had a YT because the deal was just too good to pass up. Now we’ve had persistent inflation for 6 years and Americans have even less money to spend on a mountain bike. YT’s brand image seems in the realm of Canyon and Propain, squarely above the other cheap options like Polygon, Marin, Ari, etc.
Based on those tables, the highest rate of annual CPI inflation in the US this century was 3.8% (2008, i.e. The GFC) and the average was 2.1%... until COVID happened. Since then the average has been 4.4%. If that continues, it will take less than ten years to exceed the preceding 20.
Although if you're here to complain about the concept of inflation in the first place, well I can't help you there.
the original YT usa (started by cam zink IIRC) was a separate business entity, and initially wasn't impacted by the main business restructuring beyond supply chain...
the original YT usa (started by cam zink IIRC) was a separate business entity, and initially wasn't impacted by the main business restructuring beyond supply chain disruption. the two businesses couldn't come to an agreement moving forward, so YT USA shutdown 4Q25.
i wonder if the new yt usa is its own entity as well.
I am a huge YT bike fanboy, think they ride very well and have great build quality for the money. Currently own 5 YT bikes in the family from a 2019 through 2024. All that said, I will not buy another. After everything I'm just too scared. I will probably only buy bikes from legacy brands from now on.
September 15th, 2026 - Direct-to-consumer mountain bike brand YT Industries is officially back in the United States. With dedicated operations now live, US customers can access the YT bike lineup, alongside replacement parts and US-based support, backed by an all-new Customer Care team.
With a renewed focus, YT has restructured operations to put the customer first and foremost, offering fast delivery, spare parts availability and the technical support needed to keep riders rolling – right in their own backyard.
“The United States has helped shape YT’s identity, and I’m excited to reconnect with our strong fan base,” says YT Industries founder and CEO, Markus Flossmann. “Our relaunch has taken longer than anticipated, but we needed to do it right. We own our past mistakes, and with this step, I'm confident we have a solid foundation for a stronger, more reliable future that our community deserves.”
“As we return, our priority isn't just to sell bikes; it's to deliver dependable service, responsive support, and to build a stronger connection with our US rider base”
Riders in the US can now shop the full YT MTB lineup, including CAPRA, JEFFSY, IZZO, DECOY, and TUES, purchase replacement components and connect with technical support at https://yt-industries.com/en-us/.
The highly anticipated Avinox fueled DECOY X Launch Edition is already available, with the CORE model range following in November.
Since you guys are already chatting about it, here's the official PR from YT:----------------------------------------------------------------------------------------------------September 15th, 2026 - Direct-to-consumer mountain bike brand YT Industries is officially...
Since you guys are already chatting about it, here's the official PR from YT:
September 15th, 2026 - Direct-to-consumer mountain bike brand YT Industries is officially back in the United States. With dedicated operations now live, US customers can access the YT bike lineup, alongside replacement parts and US-based support, backed by an all-new Customer Care team.
With a renewed focus, YT has restructured operations to put the customer first and foremost, offering fast delivery, spare parts availability and the technical support needed to keep riders rolling – right in their own backyard.
“The United States has helped shape YT’s identity, and I’m excited to reconnect with our strong fan base,” says YT Industries founder and CEO, Markus Flossmann. “Our relaunch has taken longer than anticipated, but we needed to do it right. We own our past mistakes, and with this step, I'm confident we have a solid foundation for a stronger, more reliable future that our community deserves.”
“As we return, our priority isn't just to sell bikes; it's to deliver dependable service, responsive support, and to build a stronger connection with our US rider base”
Riders in the US can now shop the full YT MTB lineup, including CAPRA, JEFFSY, IZZO, DECOY, and TUES, purchase replacement components and connect with technical support at https://yt-industries.com/en-us/.
The highly anticipated Avinox fueled DECOY X Launch Edition is already available, with the CORE model range following in November.
Dude is 76.
Curious if a Rupert Murdoch type of mentality of not being able to let go (and pushing the previous 2 CEO'S out) or a Disney situation where Bob Eiger was drafted back in because Chapek cooked the company?
¿Por qué no los dos?
I think he's not happy with the pace of product development on the e-bike side. Leadership starts at the top, and perhaps Armin Landgraf wasn't pushing things along hard enough. There were rumours on here that Synyard sent an angry newsletter amongst the exec group at Specialized wondering what they've been up to in light of the Avinox takeover.
It must have been a rough day when the Levo rollout (years in the making) was quickly made irrelevant by the Avinox M2. Didn't they have to slash prices by like 40% or something?
They already outsource their motors, just give in and go with Avinox. Do something unique with it like Orbea.
Throw that on an updated Kenevo based on the latest Demo and let the good times roll.
Idk, it's not like the current S motor is weak. Heavy, yes, but swap it out for an avinox motor and the new turbo levo still isn't really a compelling buy...
I wonder if the rumors are true that the Avinox motor was developed with Specialized and then they backed out at the end and stuck with the Brose? If so, they definitely left a door open for the rest of the industry to jump in..
afaik it was mahle
SL motor was developed by MAHLE and industrialised, but the assembly line was shipped overseas and is managed by... Specialized? Not MAHLE anyway.
Their full power motor is very openly Brose. Or should that be Yamaha now? Brose had a very open policy regarding branding and housing adaptations, but the only customers I heard of (I don't follow the scene too closely) were Specialized and Rotwild.
I think the small/sleek looks of the Avinox motor and battery are way overlooked by us in forums and the media because of the power numbers. There’s some seriously good looking Avinox bikes out there and sitting them next to Spesh and Bosch bikes makes those bikes just look old. Full power but looks like a light eeb/analog bike is where Spesh needs to go in order to be able to charge their astronomical prices again.
Which is why I said they need a new frame as well.
go read the gazillion pages on the first waiting for the levo 4 bike thread over at emtbforums. someone claimed there that initially they developed something with mahle first, but then went with brose. mahle then released the m40 on their own
Brose also makes the Sram motor, and didn't they make the rocky mountain motor?
It's clear there is room in the market for alternatives to Avinox, for example, by having a brand that provides any ability whatsoever to actually purchase one of their bikes, something Avinox is currently missing in the North American market.
Do you think it's wise for Specialized to look at all the brands that are now a full season behind on product and think "hmm, I'd like a piece of that!"
No, Rocky Mountain was(is) Dyname.
I'm sure Specialized would be beyond thrilled if they sold out of any bike right now.
Commencal have the new M2S bikes in stock in limited sizes here in Canada, got passed by two of them on the climb this week, also got passed by one of the new Teewings but 99% sure it was the distributor guy on one of his demo bikes.
And go talk with people in Mahle Slovenia who did the drive unit and assembly line development, proofing and had everything shipped out overseas.
The first time I heard something going on related to a Specialized drive unit in Slovenia was at least 2017 if not earlier.
Comment from another site: "I wonder if the real reason that Sinyard's back is that he's not getting enough law suit action to feel good about himself."
Thoughts on the return to the USA of YT?
I don't get all the hate, but I also never owned a YT....
Contrary to what the comments here and on the other site will say, I think YT will do pretty well if they hit the same price point they used to. Pre-Covid it seemed like every other person had a YT because the deal was just too good to pass up. Now we’ve had persistent inflation for 6 years and Americans have even less money to spend on a mountain bike. YT’s brand image seems in the realm of Canyon and Propain, squarely above the other cheap options like Polygon, Marin, Ari, etc.
the original YT usa (started by cam zink IIRC) was a separate business entity, and initially wasn't impacted by the main business restructuring beyond supply chain disruption. the two businesses couldn't come to an agreement moving forward, so YT USA shutdown 4Q25.
i wonder if the new yt usa is its own entity as well.
I disagree on just one part of your comment:
Americans have been experiencing "persistent inflation" for a lot longer than 6 years
Judging by the responses to comments yt hasn’t learned any lessons. I’m sure the vast majority of mtbers who actually care about the bike industry will continue to not want a yt.
That said you will always have people who only want something cheaper and are willing to risk issues with customer service down there the road. And yt has competitive offerings.
The real question is can they offer prices that are low enough to rebuild their customer base and still be profitable. Especially considering markus usually spends quite a bit on marketing. and considering how much success eastern brands are having in winning over western customers can yt compete if they aren’t the cheapest decent option to undercut the most reputable brands.
Except I haven’t seen Polygon or Ari totally hang their athletes out to dry.
If they’ll publicly do that, imagine the shafting they’d give a customer in private.
Cam's incarnation of YT USA ended before 2020.
It isn't like inflation statistics are difficult to find.
Based on those tables, the highest rate of annual CPI inflation in the US this century was 3.8% (2008, i.e. The GFC) and the average was 2.1%... until COVID happened. Since then the average has been 4.4%. If that continues, it will take less than ten years to exceed the preceding 20.
Although if you're here to complain about the concept of inflation in the first place, well I can't help you there.
and YT USA continued to operate as an independent business from YT gmbh after his departure.
I am a huge YT bike fanboy, think they ride very well and have great build quality for the money. Currently own 5 YT bikes in the family from a 2019 through 2024. All that said, I will not buy another. After everything I'm just too scared. I will probably only buy bikes from legacy brands from now on.
Since you guys are already chatting about it, here's the official PR from YT:
----------------------------------------------------------------------------------------------------
September 15th, 2026 - Direct-to-consumer mountain bike brand YT Industries is officially back in the United States. With dedicated operations now live, US customers can access the YT bike lineup, alongside replacement parts and US-based support, backed by an all-new Customer Care team.
With a renewed focus, YT has restructured operations to put the customer first and foremost, offering fast delivery, spare parts availability and the technical support needed to keep riders rolling – right in their own backyard.
“The United States has helped shape YT’s identity, and I’m excited to reconnect with our strong fan base,” says YT Industries founder and CEO, Markus Flossmann. “Our relaunch has taken longer than anticipated, but we needed to do it right. We own our past mistakes, and with this step, I'm confident we have a solid foundation for a stronger, more reliable future that our community deserves.”
“As we return, our priority isn't just to sell bikes; it's to deliver dependable service, responsive support, and to build a stronger connection with our US rider base”
Riders in the US can now shop the full YT MTB lineup, including CAPRA, JEFFSY, IZZO, DECOY, and TUES, purchase replacement components and connect with technical support at https://yt-industries.com/en-us/.
The highly anticipated Avinox fueled DECOY X Launch Edition is already available, with the CORE model range following in November.
Curious where their US location will be.
Post a reply to: The Bikeconomics (Mega)Thread