Good call in, Jeff. n=1, I talked to my wife about this yesterday before I wrote the original post. For context: she's a casual rider, married a bike mechanic 21 years ago, is a certified Sex, Love, and Relationship coach with a focus on somatic therapy, who works with women of many different experiences and backgrounds. Oh, and she has a degree in marketing/communications, and spent a couple of decades working in that field. She felt that this ad was, at best, marginally off-putting. The fact that bike media has for so long put women into the status of décor...