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Hey there Vital friend. Sorry for my bad tone last night. It’s cool of you to say that. I’m a dad, and Greenland’s story is close to my heart, so I overreacted when I wrote my post. This very good little film is why I know about Laurie’s struggles growing up. The Anthill guys made it, and it’s a great watch. ✌🏻

Alright. Didn`t know that! Sincere excuses!

I heard Trump is trying to buy him....

Appreciate the kind words 🙏 that genuinely means a lot. We try. We keep trying. And yeah, when I say we, I really do mean me. Still just one bloke doing everything: product, riders, logistics, emails at stupid o’clock, the lot. No staff, no big safety net. Just belief and stubbornness. The industry doesn’t make it easy for small independents. The big dogs have deeper pockets and louder voices, but that was always kind of the point. Do cool shit, build something authentic, and if it ruffles a few feathers along the way, so be it. I’m proud that Viris...

This is the vibe of Frameworks

I think the other racers could learn a thing or two from Aaron with how he conducts himself. this interview is a prime example of a professional athlete getting the news out about new deals, and letting us in behind the scenes so to speak of how these deals come together and how it can work in a race season. Kudos to Aaron, Frameworks team and Vital for providing this. Good luck on the season ahead!

Oakley rode into the game on two wheels, then ghost rode that shit laughing all the way to the bank.

Never have truer words been spoken... They are doing it to ski/snowboard at the moment as well

Blick has been gone for a few years. He’s at Shimano now. Even when he was it was a struggle for MTB at Oakley. Golf and the NFL was becoming a priority.

I heard Vital Global Media made a compelling offer of $100 cash money, a demo bike SantaCruz may or may not have forgotten about and one set of signed Dak custom bars!

back to Rocky Roads it is

I just want to bump this for posterity. 😘

Neko clearly sticking with riders whose names start with A, for that triple-A grade DH flavor. #wheresthebeef

Aaron Gwin on Frameworks is official. We have some cool pics from test camp and exclusive interviews with Gwin, Neko, and Aaron's mechanic, James McAllister here - https://www.vitalmtb.com/features/aaron-gwin-joins-frameworks-racing-tr… #USDH

Holy shit I did NOT see that coming.

Accidentally getting closer to figuring it out.

I'm not even from the USA and I'm stoked as hell for this!

Definitely one move that seemed to be a bit too crazy to happen... But, damn... Gwin looks to be going all in with the races... It will be fun to watch this season...

The kit is actually a big deal. Aero is an important part of racing these days. If Asa and Aaron put the EXACT same run down and Aaron is in that baggy Renen kit, and Asa is in his bodysuit, Asa is going 1+ second(s) faster over the whole track and winning.

I saw the wildest thing ever. I saw him testing the bike and there was a bald eagle following him the whole way each lap! It was incredible. Never seen anything like it. The American dream team growing