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Because he's a good dude and people like to see nice things happening to good people.

Appreciate the kind words 🙏 that genuinely means a lot. We try. We keep trying. And yeah, when I say we, I really do mean me. Still just one bloke doing everything: product, riders, logistics, emails at stupid o’clock, the lot. No staff, no big safety net. Just belief and stubbornness. The industry doesn’t make it easy for small independents. The big dogs have deeper pockets and louder voices, but that was always kind of the point. Do cool shit, build something authentic, and if it ruffles a few feathers along the way, so be it. I’m proud that Viris...

Until luxxotica cratered their value to buy oakley for pennies on the dollar...

Oakley rode into the game on two wheels, then ghost rode that shit laughing all the way to the bank.

regardless of what the clowns say, its only time when you start valuing the Fun aspect of MTB more, Hate towards ebikers is pathetic, they just want to enjoy themselves without busting their ass for atleast a year and then still get out done by ebikers in both climbing and fun. I will often buy an ebike for the winter, so i can ride at night much easier and quicker.