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We’re conducting a survey and would appreciate your input. Your answers will help Vital and the MTB industry better understand what riders like you want. Survey results will be used to recognize top brands. Make your voice heard!
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My Vojo friend Paul Humbert (one of the main editors) is French, so pardon the slip-up. Wouldn’t want to offend the French, you’re right 😉
Actually they have two offices, one in Liège, Belgium and one in Annecy, France. They publish in french and Dutch.
The Movement by Devinci returns for 2026
Devinci is excited to announce the return of The Movement for the 2026 season. A collective roster assembled with a shared purpose: bringing the riding community closer together. From an Enduro World Champion to a hometown-hero freerider and dedicated local coaches, riders driven by distinct goals and perspectives — united by the same underlying passion for bikes.
Because this program has never been just about riding or racing. It’s about creating real collective impact. About rallying communities, giving back, pushing ideas forward, and driving meaningful change within the cycling world.
For 2026, that commitment continues… Evolving, expanding, and strengthening the ties that make The Movement something truly unique in this industry.
Elly Hoskin, Women Elite Enduro World Champ is Onboard.
At just 21, the Squamish resident turned heads all summer during her 2025 campaign. Two Elite victories on the Enduro World Cup circuit. A season that crescendoed in Switzerland, where she took home the rainbow stripes at the World Championships. But even in the blur of a breakthrough year, Elly never lost sight of what matters most. Showing up for your community — that’s where it all begins. In the short span of three seasons, Elly gravitated through the ranks within Devinci’s programs. From grassroots local ambassador to World Champion. A rise that reads like a story written for the big screen.
Joining Elly are three of Canada’s most approachable riders. Georgia Astle, two-time Red Bull Rampage podium finisher. Steve Vanderhoek, Vancouver’s North Shore hometown hero. And French showman Yoann Barelli, a name that speaks for itself.
But it doesn’t stop there. Alongside them stands the full Devinci athlete and ambassador family — local and shop ambassadors, coaches, and builders. Riders who show up not for headlines, but for the people around them. Because The Movement is not reserved for a select few. It is open to everyone.
From Dominick Menard, Catherine Begin, and Nathan Compartino to Ruby Wells, Jack Johnston, Owen White, Alex Chapellier, Olivier Croft, Patrick Nolan, Charlotte Batty, and countless other local heroes, each brings something.
The Community Impact
Since 2024, The Movement has been the spark behind countless free local events across Canada. From rejuvenating trails during community dig days and group rides on gravel or trail, to coaching clinics with our pros and more, every moment has been about showing up for the people who ride. Investing time, energy, and passion into the sport, all with the purpose of supporting, giving back, and spreading good times.
The Community Grant Program Returns
Alongside the relaunch of The Movement, Devinci is proud to announce the return of its Community Grant Program. More than just funding, this program is at the heart of the brand and of The Movement’s mission to build riders and the communities they ride in.
Designed to support North American cycling clubs, trail associations, and grassroots organizations, it provides the resources to bring ideas to life. To grow trails, develop programs, and fuel projects that shape the future of riding for years to come.
Devinci’s 2026 Community Grant Program will officially reopen for applications on March 31st, 2026. Learn more here.
https://www.devinci.com/en/community-grant-program/
Industry Partners
For 2026, The Movement and its Community Grant Program are backed by incredible partners. Brands that believe in growing riders, strengthening communities, and investing in the foundations of our sport. We are proud to stand alongside Maxxis, Fox, Race Face, Bosch, Abus, SDG Components, Ride Concepts, Maxima Racing Oils, and Racer. Their support makes The Movement possible. Together, we turn vision into action.
Looks like Johnathan Helly is on a Transition of some sort, maybe the new TR11. Pretty fast dude
I wonder if he got to keep his WAO dh prototype bike? I know a couple people who would love to get their hands on one. Ha ha.
The new TR11 looks pretty sick, though (just a stretched out version of the same design language across the rest of the line up).
I know Jackson Frew held onto his WAO and raced it at Crankworks
The V+R Racing rider lineup for 2026...
TL;DR It's Raina Logar, Zanna Logar and Aletha Ostgaard!
Most folks on this forum are familiar with V+R, but briefly for those who aren't, Virginia and Ryan (V+R) are two DH superfans living in the Pacific Northwest. 2026 marks our seventh season sponsoring and supporting downhill racers and our fourth season at the World Cup level. Crazy!
For '26 we've re-signed Aletha Ostgaard for her fourth season with V+R Racing! Ally races for Canyon Collective.
Zanna Logar has also re-signed for a second season with V+R. Zanna races for Frameworks. So cool!
Maybe you're like "Hey, so isn't that just last year's V+R lineup?". Well, for the first time, we're sponsoring three riders this season...
So we've also signed Raina Logar for her debut World Cup season! Raina has joined her sister on Frameworks!
Oh and hey a new V+R logo from Alex Aroyo! We'll see you all at Windrock to kick it off! '26 Lets GO!
Cheers!
Alan Milway on Downtime podcast is a must see.
Is it a must see or listen?
Haven’t watched a podcast before… should I start?
https://www.downtimepodcast.com/
I guess you could just listen to it as well.
Alan is the manager of Norco race factory and he's always very insightful and interesting to listen to.
I guess the cats out of the bag now that Rob Copeland ( peaty and others sports psychologist ) is the new Team Manager for the Syndicate.
https://sheffieldolympiclegacypark.co.uk/professor-rob-copeland-steps-d…
Full podcast episode with Rob coming in a couple of weeks!
Paul Vanderploeg moving on from schwalbe after over a decade 🫢 keen to see where he lands next 🧐
Looks like both bros are going to be Monster riders. Sick little edit by Commencal Muc-Off today.
Was surprised it wasn't red bull to be honest
Pompon's feeling pretty left out at this point. 🤣
Rosa Zierl joins Redbull
Hans Rey Announces New Partnerships with Bosch eBike Systems and Santa Cruz Bicycles
The time has come, I’m excited to share that I’m starting new partnerships with Bosch eBike Systems and Santa Cruz Bicycles as an ambassador and key opinion leader (KOL). Both brands represent innovation, performance, and a strong connection to the cycling community—values that have always been important to me throughout my career. I have always highly regarded both brands and I’m more than excited to be partnering with them.
At the same time, I’m proud to continue working with my long-term sponsors and partners who have supported my adventures, events, and projects for many years. Their ongoing support allows me to keep exploring new ideas and inspiring people to ride bikes around the world.
Bosch eBike Systems and ABS systems
Santa Cruz frames
SR Suntour suspension,
SQ Lab saddles, cockpit and gloves
Crankbrothers pedals, dropper posts, pumps
Deuter backpacks and bags
Shimano drivetrain and brakes
Fix Mfg multi-tools
Troy Lee Designs clothing, helmets and protection
Reserve wheels
Together with Bosch and Suntour, we’re already planning several exciting projects and events. One of the highlights will be another Urban Adventure film and project.
I will also continue developing my SKILLS Parcours & Events concept, which is a new eMTB/MTB bike handling concept/discipline that tests riders skills. Several SKILLS parcours, areas and events in Europe and the USA are currently in the planning for this year.
I will also continue together with my wife, our work for Wheels 4 Life charity, my involvement with the Mountain Bike Hall of Fame committee as well as an adviser and consultant for various destinations, resorts, bike parks and events.
I’m looking forward to working with these great partners and continuing to share my passion for cycling with riders around the world. Stay tuned for more updates and events coming soon.
Hans Rey
www.hansrey.com
www.Wheels4Life.org
http://instagram.com/hansnowayrey
https://www.facebook.com/hansrey
https://www.youtube.com/user/Hansnowayrey
No Way.
Norco and adidas official
ADIDAS AND NORCO UNVEIL MOUNTAIN BIKE RACE TEAM IN NEW MULTI-YEAR PARTNERSHIP
The partnership unites Norco and leading sports brand adidas with the newly-formed team Norco adidas Race Division as they prepare to compete this season.
Through the partnership adidas will provide the team with performance footwear and off-bike lifestyle wear while Norco draws upon its 60 years of craft to deliver world-leading bikes used by racers including Gracey Hemstreet and Danny Hart.
The Norco adidas Race Division will make its World Series season debut in the Republic of Korea this May.
Herzogenaurach, March 31, 2026 – Today, adidas and Norco unveil the Norco adidas Race Division, a new team that will compete on downhill’s biggest stage during the UCI Downhill World Series. The launch comes as the two brands announce a multi-year title partnership, marking the first time adidas is partnering at title level with a UCI World Series downhill program and bringing the Three Stripes to the start gate and podium.
Built around athlete-led product development and race-level elite testing, the partnership reflects a long- term commitment to performance innovation, elevating the sport, and enriching mountain biking and its culture. The team – which includes racers Gracey Hemstreet, Danny Hart, Erice Van Leuven, Bodhi Kuhn and Lina Frener – will also be equipped with off-bike lifestyle and performance wear. This includes the Terrex Agravic GTX, the Adizero Evo SL and apparel from the Z.N.E range alongside the 5.10 Hellcat Pro performance footwear, one of the most successful clipless shoes of a generation, which team director Greg Minnaar shared insights from his career to support the product development process.
Norco is committed to supporting equality in mountain biking beyond the race circuit, and to creating a team environment where every athlete is supported to perform at their best. With a roster that includes more female riders than male, the Norco adidas Race Team aims to contribute to meaningful progress through visible representation and long-term commitment.
Kerryn Foster, GM specialist sports at adidas said: “The launch of the Norco adidas Race Division marks an exciting new chapter for adidas, raising our visibility in mountain biking and demonstrating our commitment to developing performance product designed specifically for elite downhill athletes. This partnership represents a long-term strategic commitment to shaping the culture and performance benchmarks of mountain biking for years to come.”
Luke Hontz, Senior Product Manager, adidas said: “Partnering with a brand like Norco, which has a deep and respected heritage in mountain biking, is a natural fit. By combining our product expertise, deep mountain bike credibility and award-winning Five Ten technology with Norco’s rider-focused design, this program is ready to provide only the best for the team on the world stage. We can't wait to see what this team achieves on the World Series circuit this season and in years to come.”
Elisabeth Petersilie, Brand Director, Norco said: “This partnership is a big step for Norco. adidas shares our belief that the highest level of performance comes from real testing, real feedback, and real standards. This is exactly what this program was built on. It also reflects the level of commitment we’ve made behind the scenes; not just in supporting athletes, but in continuing to develop and refine our downhill race bike at the highest level of the sport. With adidas stepping in as a title partner, it gives the team a stronger platform to compete at the top level and helps raise the standard for how we support athletes and how we show up in the sport for the long haul.”
The Norco adidas Race Division will make its debut at the race in the World Series season in the Republic of Korea on May 1st-3rd.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs around 65,000 people across the globe and generated sales of €24.8 billion in 2025. Sign up to receive more brand news here - https://news.adidas.com/more-sports
About Norco Bicycles
Founded as Northern Cycle Industries in 1964, Norco is a global leader in high-performance mountain bikes, known for its commitment to innovation, quality craftsmanship and the pursuit of industry-leading excellence. The mountains and trails of British Columbia are hard-wired into the DNA at Norco, and they will always be the ultimate inspiration for the character and performance of every Norco bike. Norco.com
Sign up to keep up to date about everything Norco here - https://www.norco.com/sign-up
"Key Opinion Leader"? Does that make him the Pied Piper of ebike riders or something? 🤣
Chris from @Downtime Podcast had a bit of info on this with his interview of Alan Milway.
The Downtime Pod is always ahead of the game!
Bro Hans Still in the game after all these years.
Cheers, my man.
Great for the sport to see a brand as big as Adidas committing to DH. Still don't fully understand what Adidas are wanting or getting from this deal. But as per, time will tell
I just want the Sam Hill Impacts again.
could only mean one thing...
That would be amazing.
Unfortunately the original Adidas googles weren’t actually under the Adidas umbrella but simply a licensing agreement with a third party eyewear company to use the name.
I really hope adidas leans into stylish bike wear, not just another round of standard tech gear. Combining performance with real style would actually move things forward.
Still don’t get why there hasn’t been a collab with Vero Sandler. She represents exactly that mix of riding and style.
Norco team for track walk this year
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