AI in MTB Marketing

jeff.brines
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10/11/2025 4:49pm
This isn't as easy as you might think, plus you could get it to the finish line only to learn some DRM-protected streams may block tab...

This isn't as easy as you might think, plus you could get it to the finish line only to learn some DRM-protected streams may block tab capture. Probably not worth the 10 hours of work it'd take to get it deployed.

owl-x wrote:
nah, looks like you got fork oil dripping on your keyboard again…it’d be easy. DontWorryIMakeMusicGuy could do it on one of his rack units collecting dust in...

nah, looks like you got fork oil dripping on your keyboard again…it’d be easy. 
DontWorryIMakeMusicGuy could do it on one of his rack units collecting dust in the corner: set a band stop filter and make the whistles go “____” 

 

Then go build it. Talk is cheap. 
 

5
1
owl-x
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10/11/2025 9:00pm

No. 

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4
Primoz
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10/11/2025 11:15pm
Primoz wrote:
I opened one of the public instances a few days ago and got mostly Chinese results searching for a local pizzeria (this is something that works...

I opened one of the public instances a few days ago and got mostly Chinese results searching for a local pizzeria (this is something that works on Google but the likes of DDG and Brave search have problems with). I dismissed it, but looks like I'll have to take a more in depth look at it. Self hosting is... Possible, but at the moment would only work inside the LAN (or on the personal VPN on my phone).

I read an article saying Kagi search could also be an alternative. 

Sorry for this off topic... 

Yeah in my head it was vaguely AI related (I think you can have your own custom AI summaries with it) but probably too far from...

Yeah in my head it was vaguely AI related (I think you can have your own custom AI summaries with it) but probably too far from the original topic. I was just thinking of starting a thread to lump a bunch of random nerd stuff in to so I don't derail anything else...

(as for accessing things outside your local network, I use tailscale.....it rules)

Looks like a dedicated topic (off the bike section) would make sense...

I just recently (think 2 to 3 weeks ago) heard about and got read-in to Tailscale, but it wouldn't add much to me. I've been running a Wireguard instance for years now and have the tunnels setup on my laptop, phone and on my parents PC (system backups to the NAS). Tailscale would add ease of seting up and not having to deal with dynamic DNSs and client management, but I have so few clients and have everything else already setup that it doesn't really add anything. The funnels are a nice feature that would enable me to access self-hosted services form my work PC, but then I would have said services wide-open to the public internet. For me to be able to access photos during work that are hosted on Immich (if I ditch Google Photos) the only realistic option is to run a reverse proxy over a proper domain name... And I just haven't gotten around to getting that to work.

Master thread derailleur at work again...

12/1/2025 9:55am
sspomer wrote:
two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

Screen Shot 2025-12-01 at 10.23.48 AM.png?VersionId=4wpPTqz6grQUbasjTCCJ7zplFzP1

I think I remember there being a Surly fatbike that used rear wheels front and back because the spacing (due to the fatbikeness) allowed for it. They said it could be a failsafe "get home no matter what" on-bike backup sort of thing.

This...is not that.

1
j0lsrud
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12/1/2025 10:14am
sspomer wrote:
two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

Screen Shot 2025-12-01 at 10.23.48 AM.png?VersionId=4wpPTqz6grQUbasjTCCJ7zplFzP1

On a 1500$ wheel set they should get some slack for not doinng it perfect. 

12/1/2025 10:15am
sspomer wrote:
two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

Screen Shot 2025-12-01 at 10.23.48 AM.png?VersionId=4wpPTqz6grQUbasjTCCJ7zplFzP1

I actually don't think this is that.  The image may have been AI-generated (I don't actually think it is) but I believe this was done intentionally to play off "flipping the script" of making the deeper-section wheel on the front instead of traditionally being on the back... so the joke image is that they put a rear wheel on the front and a front wheel on the rear.

2
Blake_Motley
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Chula Vista, CA US
12/1/2025 10:28am
sspomer wrote:
two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

Screen Shot 2025-12-01 at 10.23.48 AM.png?VersionId=4wpPTqz6grQUbasjTCCJ7zplFzP1
I actually don't think this is that.  The image may have been AI-generated (I don't actually think it is) but I believe this was done intentionally...

I actually don't think this is that.  The image may have been AI-generated (I don't actually think it is) but I believe this was done intentionally to play off "flipping the script" of making the deeper-section wheel on the front instead of traditionally being on the back... so the joke image is that they put a rear wheel on the front and a front wheel on the rear.

I think you’re mostly right but there’s some weird artifacts in this image. Hopefully just a bad edit but the perspective is whack 

sspomer
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12/1/2025 10:30am
I actually don't think this is that.  The image may have been AI-generated (I don't actually think it is) but I believe this was done intentionally...

I actually don't think this is that.  The image may have been AI-generated (I don't actually think it is) but I believe this was done intentionally to play off "flipping the script" of making the deeper-section wheel on the front instead of traditionally being on the back... so the joke image is that they put a rear wheel on the front and a front wheel on the rear.

sheesh, that could be true. odd to put the cassette on the wrong side up front (unless to make it obvious it's a rear wheel up there), but there is a major problem with rotor being inside the spokes, nowhere near the caliper and the caliper being behind a spoke, lol.

Screen Shot 2025-12-01 at 11.30.17 AM

 

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12/1/2025 10:31am
I actually don't think this is that.  The image may have been AI-generated (I don't actually think it is) but I believe this was done intentionally...

I actually don't think this is that.  The image may have been AI-generated (I don't actually think it is) but I believe this was done intentionally to play off "flipping the script" of making the deeper-section wheel on the front instead of traditionally being on the back... so the joke image is that they put a rear wheel on the front and a front wheel on the rear.

sspomer wrote:
sheesh, that could be true. odd to put the cassette on the wrong side up front (unless to make it obvious it's a rear wheel up...

sheesh, that could be true. odd to put the cassette on the wrong side up front (unless to make it obvious it's a rear wheel up there), but there is a major problem with rotor being inside the spokes, nowhere near the caliper and the caliper being behind a spoke, lol.

Screen Shot 2025-12-01 at 11.30.17 AM

 

Yeah I think it's a bad Photoshop job if anything.

1
owl-x
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Shell Beach, CA US
12/1/2025 11:15am

The copy is clunky enough to dispel any doubt. Backwards rear as front wheel as the joke was a stretch, but the vaporspokes gave that away. No way. This is beepborp BS. 

(Hyped to use this for my first time ever, hope it’s correct usage)


CLANKERS!  

 

5
12/1/2025 3:19pm Edited Date/Time 12/1/2025 3:22pm
sspomer wrote:
two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

Screen Shot 2025-12-01 at 10.23.48 AM.png?VersionId=4wpPTqz6grQUbasjTCCJ7zplFzP1

Is the entire product AI generated? The point of a shallower front wheel was to manage the affects on handling from cross winds - the deeper rear wheels were because they need to be deeper to get the same reduction in drag (like they alluded to ) but don't have to worry about compromising handling as much. Going the opposite doesn't make any sense to me.....did I miss the wind tunnel results they included with the press release?

 

edit - they claim lighter weight increases acceleration, but unless you're doing sick power wheelies up the hill you are always spinning up both wheels......

Blake_Motley
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Chula Vista, CA US
12/1/2025 3:54pm
sspomer wrote:
two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

Screen Shot 2025-12-01 at 10.23.48 AM.png?VersionId=4wpPTqz6grQUbasjTCCJ7zplFzP1
Is the entire product AI generated? The point of a shallower front wheel was to manage the affects on handling from cross winds - the deeper...

Is the entire product AI generated? The point of a shallower front wheel was to manage the affects on handling from cross winds - the deeper rear wheels were because they need to be deeper to get the same reduction in drag (like they alluded to ) but don't have to worry about compromising handling as much. Going the opposite doesn't make any sense to me.....did I miss the wind tunnel results they included with the press release?

 

edit - they claim lighter weight increases acceleration, but unless you're doing sick power wheelies up the hill you are always spinning up both wheels......

If it’s “race proven” like they say then it should be easy to find some race results and photos of them in use 

boozed
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AU
12/1/2025 8:47pm
sspomer wrote:
two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

Screen Shot 2025-12-01 at 10.23.48 AM.png?VersionId=4wpPTqz6grQUbasjTCCJ7zplFzP1

Good to know it's proof tested for victory in the Win Tunnel though

1
Primoz
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12/1/2025 10:56pm Edited Date/Time 12/1/2025 10:58pm
sspomer wrote:
two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

two-wheel drive is coming for the road world. comedic AI foible on specialized site - https://www.specialized.com/us/en/roval-rapide-clx-iii/p/1000256237?color=1000256245-1000256237 (scroll down)

Screen Shot 2025-12-01 at 10.23.48 AM.png?VersionId=4wpPTqz6grQUbasjTCCJ7zplFzP1
Is the entire product AI generated? The point of a shallower front wheel was to manage the affects on handling from cross winds - the deeper...

Is the entire product AI generated? The point of a shallower front wheel was to manage the affects on handling from cross winds - the deeper rear wheels were because they need to be deeper to get the same reduction in drag (like they alluded to ) but don't have to worry about compromising handling as much. Going the opposite doesn't make any sense to me.....did I miss the wind tunnel results they included with the press release?

 

edit - they claim lighter weight increases acceleration, but unless you're doing sick power wheelies up the hill you are always spinning up both wheels......

Peak torque and I think Hambini as well often say thatvit makes sense to have a deeper wheel in the front. The way I see it is that you get the aero benefits that way while in the rear the aero benefits don't matter much as the frame and, more importantly, the rider, generates a lot of vortices and dirty air so it makes little sense to have a streamlined bike towards the back. 

Back in college, when we had a fluid mechanics course, one of the assistants mentioned that having a very streamlined aeroplane makes sense in the front while it doesn't make that much difference if you have a bolt sticking out the fuselage at the rear. An oversimplification, but it gets the point across.

Not sure why it would make sense to have a different depth front to rear in light of this aero detail, maybe it makes sense to have a shallower wheel because it's more comfortable? I.e. if you don't have aero gains, why suffer instead of riding in more comfort approach maybe? 

1
12/2/2025 2:14pm

If it’s “race proven” like they say then it should be easy to find some race results and photos of them in use 

It's true, Specialized teams weren't the only ones doing it this year.

Screenshot 2025-12-02 at 3.11.45%E2%80%AFPM.png?VersionId=pBYAep

It's been seen in gravel too, but for aero benefits up front and comfort out back.

And the "Win Tunnel" is what Specialized calls their wind tunnel, that's not a typo – if that's what people were implying.

2
boozed
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12/2/2025 2:27pm Edited Date/Time 12/2/2025 4:26pm

If it’s “race proven” like they say then it should be easy to find some race results and photos of them in use 

It's true, Specialized teams weren't the only ones doing it this year.It's been seen in gravel too, but for aero benefits up front and comfort out...

It's true, Specialized teams weren't the only ones doing it this year.

Screenshot 2025-12-02 at 3.11.45%E2%80%AFPM.png?VersionId=pBYAep

It's been seen in gravel too, but for aero benefits up front and comfort out back.

And the "Win Tunnel" is what Specialized calls their wind tunnel, that's not a typo – if that's what people were implying.

...because of course they do.

Putting bad in-jokes in ad copy is certainly a choice.

12/2/2025 4:15pm

If it’s “race proven” like they say then it should be easy to find some race results and photos of them in use 

It's true, Specialized teams weren't the only ones doing it this year.It's been seen in gravel too, but for aero benefits up front and comfort out...

It's true, Specialized teams weren't the only ones doing it this year.

Screenshot 2025-12-02 at 3.11.45%E2%80%AFPM.png?VersionId=pBYAep

It's been seen in gravel too, but for aero benefits up front and comfort out back.

And the "Win Tunnel" is what Specialized calls their wind tunnel, that's not a typo – if that's what people were implying.

   Who says you need ai to be cringe.

5
12/3/2025 2:06pm

If it’s “race proven” like they say then it should be easy to find some race results and photos of them in use 

It's true, Specialized teams weren't the only ones doing it this year.It's been seen in gravel too, but for aero benefits up front and comfort out...

It's true, Specialized teams weren't the only ones doing it this year.

Screenshot 2025-12-02 at 3.11.45%E2%80%AFPM.png?VersionId=pBYAep

It's been seen in gravel too, but for aero benefits up front and comfort out back.

And the "Win Tunnel" is what Specialized calls their wind tunnel, that's not a typo – if that's what people were implying.

Does anyone know what brand the front wheel is ? 

Really going for the Trek style branding there

owl-x
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Shell Beach, CA US
12/3/2025 5:24pm
boozed wrote:

...because of course they do.

Putting bad in-jokes in ad copy is certainly a choice.

I think they’ve been insisting on this joke for a few years now. It’s clunky and a bit embarrassing, but so is wind tunnel testing so I’m not too worked up about it. 

tybez
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Jacksonville, FL US
12/16/2025 12:56pm Edited Date/Time 12/21/2025 10:40pm

I get where you’re coming from. A lot of AI-written marketing feels pretty obvious and kind of soulless. I’ve definitely started trusting direct digital reviews and real rider feedback way more than polished brand posts, especially when everything starts sounding the same. If companies are going to use AI, at least be transparent and keep some human voice in there.

AgrAde
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. BV
1/1/2026 4:26pm

Amazing that both Sven and the rider were able to remain steadfast and get the shoot done even in the presence of a nuclear explosion.

sspomer
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1/1/2026 4:37pm
AgrAde wrote:

Amazing that both Sven and the rider were able to remain steadfast and get the shoot done even in the presence of a nuclear explosion.

it's why he's the best.

7
LePigPen
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1/2/2026 1:27pm

don't want to completely derail this but... funny anecdote about a scammer using chatGPT prompts to impersonate Seth with bike companies... and it worked (mostly). Transition (among others) had sent a bike out to the guy. I really thought it was just going to be random aliexpress ebike brands (he may have gotten away with it if he did)... But wow he really had the balls to scam Transition and IT WORKED. (Aside from the fact Seth was already on to him by this point and just setting him up for arrest with evidence.)

i understand you don't need AI to do this stuff but, like Seth says... scammers are usually caught out by their inability to write or speak well. or outright use flaws speech patterns to identify vulnerable victims who are naive, and avoid the smart ones who see through it. but AI changes that power balance a bit...

1/2/2026 11:50pm

Not MTB, but might as well be.

Was scrolling through some shop’s description of an upcoming ski.

IMG 5228.png?VersionId=xR.L7Em wDZ
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