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Last fall, I noticed that some Shimano factory-supported teams had riders still rocking the M9120 lever over the new M9220, and I'm still seeing it today. Guys like Luke-MS on Giant and Ryan G of Yeti in enduro, and other random bikes in pit videos. What could the explanation for this be? For all intents and purposes, the M9220 is a better, updated version, so what reasons could there be not to make the swap? Like, when Mavens came out, it felt overnight that everyone was using them, and we haven't (and won't) see a Code RSC on any of...

I have one of the Seekrun demo posts that they were handing out a few weeks ago on that tour they did on my Chisel to test right now. The top is tall because the actuator is in it, but over all it works really well. I tore it down before I put it on and added some more lube. They also very much show how its completely user serviceable other than the cartridge and have new actuators and batterys availible if anything goes wrong in them. China is definitely coming for the bike industry while a lot of other...

Probably time to kill yourself… ❤️

I was listening to a road biking podcast recently. One of the guests on the podcast is currently a DS for a bigger team and used to be a world tour rider. One of the things that came up in discussion is how absolutely insane the new generation of riders are. They are SO fast. They are SO good in their training. They are SO dialed in their nutrition and recovery. The guest made a point to bring up an interesting-to-me factoid: They can't let the younger riders anywhere near the big-name riders during team training rides. None of them...

Surely you don't take the lift at Whistler bike park or shuttle with your buddies then? Because you're a purist, right?

They aren't stupid, but many top execs in the industries I worked in just don't care about long term. The "let's crush this quarter's numbers and land a massive bonus today because tomorrow, we may not be here" is the name of their game.

I would answer this question but we're not allowed to talk about ch__n__ay _ength in the tech forum anymore.

Great question. To your point, I think the cannibalism is worse than that, because instead of wanting multiple pedal bikes for different sorts of pedal days with granular differences between each model, one ebike is pretty much fine for everything. In the past, as a MTB pedaler, I would have loved to have at least three mountain bikes: a long travel enduro bike, a shorter travel trail bike, and maybe a hardtail or XC bike. Maybe more. If I wanted to give up on pedaling and get an ebike instead, I don't need two ebikes. For ebikers who want to...

Posting this here because it seems more bikeonomics related than tech rumours related, but it's sort of in reply or brought about to the discussion going on over there. I'm curious about eMTBs's impact on the MTB "market cap", whether you want to measure that by industry dollars or total number of riders or some other metric ("rider cap?"). I don't think this can be answered decisively as we haven't had enough years of clean data (setting aside any data-gathering difficulties or whether that's really happening industry wide) in the sense that eMTB has really only taken off recently in...

Ive been pondering the e-bike vs regular bike debate a bit recently, and if that conflict is unique to North America only at this point? From what I gather, Europe has heavily embraced e-biking in all forms, to the point where is it somewhat the default choice for most people. Here in the US, the debate of e-bike vs regular bike is still very much a point on contention, but that seems to be something unique to America biking culture, and not so much the rest of the world. Am I wrong on this, or is American protestant work/suffer culture...

Trek would be smart to pull an Orbea. Combine your DH/Enduro into one and base it on your long travel e-bike. 3 in 1.

"emtb can't give me suffering" Spoken like a man that has never run out of battery halfway into a group ride 😁

hey Blake. stay tuned on this, hopefully later this year. I'll try to make announcements. if you follow my youtube/instagram you'll know I've been trying to shut up bikes for 10 years LOL final stages of design making my way to first prototypes this month 😀

If you're ever able to get this project going, I look forward to cheering you on, enthusiastically adopting your new tech, and inviting all my friends to join the platform with me, and then later calling down curses on you and the Brines family for generations to come for the inevitable enshittification of your platform after you've sufficiently saturated the marketplace.