I second the outside sponsors support. Go back 15-20 years plus and there were quite a few teams sponsored by car brands. GT/Chevrolet, Giant/Toyota, Trek/VW, Mondraker/Suburu, Kona/Ford Focus to name a few. Plus the MTB World Cup series being sponsored by Nissan and Mercedes in the past as well. Kinda surprised it isn't kinda still a thing, as teams and riders all need wheels to move around. Maybe motor brands don't see the value of sponsoring a sport that's unfamiliar to a lot of people and athletes they've never heard of.....something that's quite apparent this side of the pond. Unless...