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yeah - that is simply not true in some cases, a bit of a strech in others. For DH, every major skiing and snowboarding branch it is patently false. Also, the advent of social media, general technological advances (both in terms of capturing action and communicating it) and more direct interaction between fans and athletes probably has been even more important. Sure, RB has done a lot for multiple sports wrt to financial support and exposure, but it is not like RB has not benefited massively in return. So from a branding perspective their return on investment cannot be overstated...

No not him! Andreu is a legend! But Red bull is, if I remember correctly it used to be banned until not too long ago in some European countries so that’s not something I want to drink. That’s just my opinion though

Retirement. Sinking Beers, riding Moto's, Watch his Kids grow up while remaining healthy. He would make a great ambassador for a big company too.

Magnus Manson rumoured to be going to Forbidden Bikes. New DH under development and testing for 2021

Any news on Katy Winton? My hunch is she'll be on an S-works. She'll be a podium threat, I believe, and Specialized hasn't had a high-profile rider since Graves and Keene. This is also the perfect time for the Big S to get a top rider to showcase what are currently rated as the top trail and enduro bikes around.

Just looks like his Forbidden Druid to me

More teasers of WAO bike incoming

The part of me that spent most of high school playing elder scrolls really wishes they kept with the mystical naming scheme for the new bike

Neither of which falls under 'the frames are the same'...

Only the colors and the names are different, the frames are otherwise the same... So I guess it's just brand positioning or something. Maybe SC is the 'racer' brand with Juliana pegged as a more lifestyle brand?

That’s definitely a bicycle I can tell by the two wheels 👌🏻

Being nice to the employees at your friendly local bike shops! They can't speed up overseas raw materials production, adjust the value of national currencies or prevent cargo ships from sinking, so, even though it's a bummer the bike service queue is 3 weeks long or your new bike won't be in for a month, let them know you appreciate what they do for our communities! That would mean the world to a lot of us... We can only work with ETAs given to us by the suppliers.. And that info seems to change on the daily.. We really would...

When you said "Online retailers doing bike "reviews" of products they want you to buy from their store" was out, CRC felt that.

Seems like it’s always mentioned which is good but I can’t believe how many people won’t even stop and move a small branch/medium size branch off a trail. Pretty embarrassing when you see how many riders use the trails and how few are willing to even give 2-3 mins of time.

Trail work is def in for this year. Starter clearing brush for my track today.!

I totally get what you are saying but thats not how for profit corporations work.

Elliott Jackson on SC!

Veronika Widmann joins Madison Saracen.

vero to santa cruz insta post https://www.instagram.com/p/CJguS9Rr8HL/

Vero Sandler on Santa Cruz! Great fit! Can‘t wait to see with what they come up together