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https://www.gw-mfg.com/products/udh/UDH-DM

Just get us a photo of the newest yeti 5 bar analog bike at the taco stand and it’s not a derailment I think I’d settle for a Horst Kona at a burrito bar Or a carbon evil revolt 29 at a cake shop

Here's something neat, came on a DH Rallon. UDH direct mount Shimano saint derailleur. Not sure if orbea is the one making this or Shimano but interesting to see.

Transition has the dank taco truck thing going on Everyone in Bellingham works for transition or evil or Kona Santa Cruz marketing was absolutely tempting transition to post that photo on purpose Becasue the embargo was like a week away and the bike was ready to ship We got them all looking for ways to sneak the obvious and make it look sneaky or obvious Nobody got fired and many Tallboys have been sold Smugglers still heavier and spur geo Is conservative compared to tb Tacos. It’s all about tacos.

To be fair, I used “going concern” imprecisely here. The normal accounting assumption is that a company is a going concern, meaning it is expected to keep operating. What I meant was the bad version: language in a 10-Q, 10-K, or auditor report saying there is “substantial doubt” about the company’s ability to continue as a going concern, often referred to as a going concern warning. That does not mean bankruptcy is guaranteed. But it does mean there is meaningful risk the business may not be able to keep operating over the next year without raising money, selling assets, refinancing...

"Speaking to the eBike riders I see on the trails here, they're all shifting to lower-priced bikes as they've realized that they can without sacrificing performance." This lines up with a hypothesis I've been thinking about for a while, which is that I think so much of the weirdness of the bike industry and bike customers (obsession with grams and weight, obsession over granular differences in tire feel and suspension tuning, and willingness to spend enormous amounts to customize and upgrade a stock bike) comes down to the weakness of the human motor and the human mind. We only generate...

Yes, trust me (enduro)bro.

I know pedal bikes are an afterthought when it comes to making money in the bike industry these days, but I was wondering if the concept of model years has proven to be an obsolete model in the bike industry. It feels like a few big brands have steered away (Transition and some others I can't think of.) I wonder if model years are still worth the squeeze of offering something shiny and "new" to the consumer at the expense of needing to discount inventory that doesn't move. I feel like since the bubble pop of '23-'24 its a better...

I bet there's a link between the GoPro's decline and the soul crushing boredom of all the videos that our buddies made us watch.

When everyone knows new bikes are to be tested in Transition's parking lot

I made custom crowns for some dorados a few years ago doing the same thing

Haha, yeah that was me! I saw it again two weeks ago, it was full of telemetry devices this time. I asked when it was coming out and the guy tried to tell me it was a Pivot this time 'round. Can't imagine how it doesn't get released later this summer/fall as a '27 model considering how tidy it currently looks and the fact they are riding it at high noon on the most popular trail network in the Golden. Might need to just post up in the bushes with a camera next time...

LBS Confirmed this for me, they're a yeti dealer, said SB160/165 both going 6 finity

nukeproof DH bike from pit bits that will be fully live soon

Anyone got a better picture of a Gamux proto with those new Dominions? What's interesting is that there are two hoses getting out, and I don't really see a shifter or something else mounted on another photo:

Jeff, Thanks for using the term Memetic. The sociological concept of Mimetic Desire, as posited by Rene Girard, is pretty crucial to understanding consumer sentiment in these markets that have (de)evolved into near-perfect competition. In Girard’s conception of the Mimetic the inaccessibility of the desired object leads to Scapegoating, and has dark sociopolitical consequences. Mimetic Desire and Memetics(as conceived by Richard Dawkins)are related, but not the same, but the fundamental theme that connects them is desire. I posit that there just isn’t as much demand in the marketplace as the marketers of goods need to survive, so the churn, failure...

As I noted a few posts back, GoPro disclosed they are now a "going concern". I dug into what exactly happened and posted it to my substack for those interestd. The short version won't surprise anyone in this forum... -DJI kicked their ass from the top -Smart phones kicked their ass from the bottom -They never really were a technology company, more of a lifestyle company masquerading as a technology company -There was some arrogance, especially when it came to their tangle up with DJI in 2013 (which you guys will hear on VitalMTB pod soon) -They became memetic as...

Yes, this is partially why they almost went out of business last time. From their US site, that $8,999 tag is very agressive. Apples to apples comparison is the COMMENCAL META POWER SX AVINOX PODIUM and that thing is priced at $12K. A few things that might be helping YT here: Alloy framesets across all models, definitely helps with the retail price and development costs. These bikes were likely at an advanced stage of development when YT went bankrupt, maybe even already in production, or at the very least, raw materials and some parts were already sourced from the frame...