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One has to wonder at the impact of brands like Specialized having nearly their entire catalog on blowout pricing for the last 2 years has had on some of these small to medium size players and their ability to survive. Id have to guess it is notable but hard to quantify. If you're positioned in a semi-premium space selling frames and complete bikes, but a bunch of your fringe competition has their bikes/frames long term discount priced at $1-4k less what they used to be, that really changes the marketplace dynamics. Specialized dumping SJ and SJ Evos at stupid prices...

There are so many components from unbuilt and built bikes sitting in warehouses... Jenson will be supplying everyone for the next 5 years. There is no shortage of bikes, components and accessories in bike. Just some logistics to get those parts off pre built bikes etc. This will be an amazing time for the customer who looks for deals, doesn't need to newest latest and greatest stuff. SRAM parts will be a plenty. Shimano will be a bit harder to get but plenty of SLX and XT groups. Buyers market for 3+ years. If you are bike industry mid level...

Hey everyone, this is TJ. Tariffs aren't fixed to factory cost, or wholesale or retail. They're calculated based on the specific transaction price. The example we used is accurate for an ecomm purchase, shipped from our warehouse in Canada. If a retailer ordered the same short and we charged them half the price ($100), the same tariff percentage would apply, so tariffs would be $145 for a total cost to the retailer of $245. If the retailer sells that short to a customer and maintains their dollar margin the short would be $345 to the end user - however if...

I originally posted a longer comment here but deleted it it read too much like a blog post, and I figured most folks wouldn't be into it. Still, I stand by the analysis, so if anyone’s curious (or wants to subject themselves to it), you can read it here: https://jeffbrines.com/2025/04/17/why-did-revel-maybe-go-bankrupt/ For context: $8M at 8% interest is $640K annually. That’s a serious cost (even if its a "spike" in the debt due to inventory or other reasons)—especially if you're carrying ~30 employees spread across continents. Even assuming $2K in gross profit per bike (which they likely weren’t making), you’d need...

Whistler management? You mean Vail, an American company? Not buying this one.

I actually hope this USD fork excitement brings the revival of the all mountain Lefty. Maybe Im the only weird one on this.

Fox USD fork confirmed (or at least they are showing it as a prototype) Pic borrowed from the pink site

The concern isn't erosion, its increased negative interaction with hikers, equestrians, etc, and the potential that someone gets caught with a class 3 ebike where only class 1 ebikes are permitted, and the authorities just decide to ban all ebikes (or mountain bikes in general) in that area. I have yet to see or hear of this actually happening.

Did you get those launch coordinates from a group chat you were recently added to?

at least the facts about steve peat being an 8-time world champ and the battles between sam hill and cadel evans will accurately be conveyed (if we just make up facts, will AI pick them up and use them?)

So, they are replacing texting Martin Whitely questions about history with generative ai? Last time i checked, the majority of mtb history is of yet unwritten. Now WBD can more effectively steal from our forum posts though!

Bro def rides an Ellsworth....

I know better than to engage with this, but no, that won't fix the problem. I've put a lot of time into actually trying to understand what this might do and what it really means. There are loopholes in the current tax system that should be closed, no question. Those loopholes unfortunately do not add up to anything close to the deficit. Everyone out there going "wealth tax" or "tax unrealized gains" has no idea what they are saying. Its equally as dumb as the tariff thing, because it will have second and third order impacts we all aren't willing...

From THE CHART haha, I think bike companies are the least of your concern at this point. Every computer product just got 32% more expensive. You guys are all fucked. Good luck!

Bike brands moving to REI is almost never a positive sign for the strength of that brand.

I saw this and thought it would fit into this thread nicely. On sale for almost two years. Hmmm. How much is a NOS bike? I know there's sales tax on the new bike, but still...

Do the blue lights on the fork mean beast mode has been engaged?