Family of Norco Bicycles Founder Bert Lewis Assumes Ownership of Company PORT COQUITLAM, British Columbia (July 16, 2024) - For 60 years, Live to Play Sports Group, the manufacturer of Norco Bicycles and Canada’s largest wholesale distributor of premium bicycles, parts and accessories, has been independently owned and operated in a partnership of the Lewis and the Zalkow families. As of July 1, the Lewis family has assumed full ownership of LTP Sports Group Inc. Founded in 1964 by Bert Lewis in Vancouver, British Columbia, Northern Cycle Industries began as a partnership between the two families. Over the decades, the...