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I noticed in the past that there was a certain tipping point.. Usually once it got too far past 5/gallon the potential new bike commuters seem to taper off.. My guess is that the money that might have gone towards the bike ended up in the gas tank before they could make the purchase..

I thought Ari was announced last week as the frame sponsor for Hard MTB League?

Well, he's still a fairly prominent figure in the industry who helps companies sell bikes which helps with sponsorship budgets..

Because he's a good dude and people like to see nice things happening to good people.

Unreal that this guy is still in the sport

With Thibaut on your team, most people aren’t going to care about why you made the move to bike racing. A lot of people are going to assume the worst about you, your team and your sponsors. This topic comes up every time he’s mentioned. It’s no coincidence that this was the only real question for you about the team. Who’s the 24/7 chaperone for Zoe? What’s the plan for keeping her feeling safe? An unsettled racer is just going to get hurt out on the track.

How is the mood in the team regarding Daprelas allegations and departure from other teams in recent seasons? do you feel comfortable having younger female racers around someone with SA accusations?

Yep. Exactly this (like I mentioned in my marketing spiel above). Sam Hill is no more or less valid of a brand ambassador than a German Youtuber who puts out a high volume of stuff. They speak to different audiences and carry different intentions. Both have their places and can be utilized by brands to speak to specific sorts of audiences. Matt Jones isn't selling many Marin Quakes to 55-year-old gravel guys just like Christopher Blevins isn't going to sell Tailwind high carb fuel to 17-year-olds riding Whistler on clapped out downhill bikes. Know your audience. Figure out how to...

Roger Moore on Mondraker

And – lest anybody need a reminder – the rate of conviction in sexual assault cases (if they even make it to trial...) is very low, and it's not because most of the victims are lying.

Haha totes adorbs to think that big sports are somehow more virtuous…cmon. Shaq put his teammates’ toothbrushes up his ass and I do believe Ray Lewis killed a guy. The size of the sport only really indicates the strength of the PR machines. Combine MTB’s small scene with the demographics involved, we’re solidly in a “don’t rock the boat” bubble. Truly independent (and interested) news sources are needed.

Adidas still owns 5.10, right? There’s been rumours of them dropping the 5.10 branding and replacing it with Adidas for years, maybe this is the start? We’ve seen this before on collabs with Brendog where they remove 5.10 branding apart from a small detail on the heel pull.

It would be interesting to see a review comparison with the Fox Podium

Although the PFR team looks more relaxed than other factory teams, it does not make them a bad team. Sure, it is not a big factory team with a big budget, but they have their system that works for them and had some pretty good seasons in the past - 2023 and 2024 were pretty good. I think the addition of Dylan and a fired up Roger Viera is going to elevate this team and make them more competitive. Dylan is going to do great at PFR!

Do we know if Tommy G is getting a ride anywhere?

Personally I find Dakotah a heck of a lot easier to relate to than someone like Jackson. Just a hard working dude from a similar part of the same country as me, also with questionable hair styles, that has overcome some adversity and doesn't mind getting his hands dirty at home. Nothing against Jackson, but his story is so far out of my realm that its just... not very interesting.

In non-racing news, Spanish lady freerider Gemma Corbera says goodbye to Fox Head and announces more news soon. She is also a Cannondale ambassador.

Full list of rumors this year: Oisin to Trek Everyone else to Frameworks

I don't understand what you are getting at. YT made a financial commitment to those racers, those racers fulfilled their end of the agreement and Markus failed to pay them what he owed them. Whether you think a race team is a good investment or not, a business owner should pay their obligations. While it may be legal to not pay the team members it isn't ethical.