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They have cut around half of their employees and almost the entire rider roster to make room for the GOAT. Going for broke is an apt way to describe it.

I think it's doing Meg White a disservice to call her just an "influencer" - she's a legit racer with multiple national level wins. As for sponsoring influencer over athletes - remember, it's a marketing arrangement. The sponsor picks the people to support who will most likely move the needle in terms of sales. If racers don't want to lose marketing investment, they need to get better at being like Neko - a perfect blend of athlete and brand storyteller. The modern athlete in any sport is a brand. Its just that MTB is very, very slow to come to...

I don’t think they’re really a great fit for Evil - not that they’re not good people. Just not a fit for Evil imho

I heard Levy is actually one of the crab people

Pivot is where my money is.

Why would you put a dampener in there, who wants the fork to get wet?

Yes, Bryn only rides OG High Rollers...from a particular batch produced in 2016, aged in a temperature and humidity controlled cellar, and pre-conditioned with extra virgin olive oil prior to riding.

Sounds like you need to ride somewhere steeper. Or enter le Tour.

Thanks I didn’t need to know that

Just to try and make sure this little bit makes sense, a yoke is essentially a method to increase the eye-to-eye length of a shock. It is rigidly connected to the shock so increasing the length of the yoke can be viewed as increasing the eye-to-eye. This is also what Specialized flip chips do. The Enduro is an interesting one because there are a few things going on that can do this. To correct geo for the smaller rear wheel you need to make the shock yoke about 6mm longer. There is not enough clearance to go this far. The...

Picture this - the year is 2006 and you’re trying to find dirt magazine in your local WHSmith. Peaty, Hill and Minnaar are fighting for the overall and your only coverage is a monthly update that probably includes 2/3 rounds. The story is told by Steve Jones and photography by Sven Martin. You watch all the racing on earthed at the end of the season. Absolute quality over quantity. Why can’t I still have this?

A 36 lbs e bike is probably equivalent to a 29 lbs trail bike. Light tires, lots of carbon, not durable. a 36 lbs trail bike is hopefully cheap and durable

half of your comments are "hehe i know something you guys don't but I'm not telling you" we get it, you're an "industry insider", but could you either drop the pre-schooler attitude or just not say anything unless you can/want to contribute?

I'll play armchair QB for a second... Shaun Palmer once said there isn't a drug on the planet that compares to winning. As a total loser of a mountain bike racer (lol) I don't personally know, but imagine he's right. We see this behavior, chasing victory past your prime, most often in combat sports where a top tier fighter is reluctant to retire, even though its very clear his best days are behind him. The feeling of winning, especially in a sport where your life feels on the line, is impossible to replicate in everyday life. There is no substitute...

elite racing is dead. long live the grassroots.

I'll say this as I spoke to him myself in Andorra this year, and the badge and shirt he was wearing reflected what he told me. Chris ball is no longer affiliated with ESO, he's sold it. He is now the VP of Mountain Bike for WB/Disney. I keep reading people referring to ESO as Chris Ball or vice versa. This is not the case anymore. I was surprised as anyone to hear it. I can also affirm your references from the Laurent interview. The people at the helm do not want small teams or privateers involved. Everything is being...

Y'all might be interested in the latest episode of the pod https://pod.co/making-up-the-numbers/martin-whiteley-charlie-hatton