Specialized drops prices on e-bikes at 'a competitive moment' This seems relevant to the thread for one passage in particular (underline is mine):
https://www.bicycleretailer.com/industry-news/2026/05/07/specialized-un… In an email to retailers from Matt Kephard, the company's North America commercial leader, the brand said "operational improvements on the Levo platform reduced cost structures specific to this product line, a nd the competitive moment in e-MTB made now the right time to act. "The result is a permanent pricing reset that brings more riders into the category and into your store, while supporting sustainable margins and stronger sell‑through." The "competitive moment" includes new market...