Tippie isn’t competitive, and you’re not really hiring him to ride. He's basically a marketing ambassador. You aren’t paying him to even ride, really. He has a skill set that’s beyond riding and something that most people, regardless of their riding ability, don’t have. He’s not really a “modern” influencer, because social media isn’t his medium, but a brand would basically “sponsor” him in the same way as an influencer, not as a racer/freerider. You’re paying for the personality and story, not the talent.