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I thought it was very brave of Ebruner to be vulnerable and share how many bikes he and his wife have. It can be tough to come clean. We’re all active or recovering bikes addicts here, and this is supposed to be a supportive community for recovery. Or enabling rationalizations and fostering codependency, if that’s what you’re looking for. Both, really. JUDGEMENT FREE SPACE

6nm, even with the new bolted headset cups.

More pics and info about Kayaba fork. Coil + air spring (like in old Marzocchi?) 20mm axle, weight 2900g, price ~1650$ https://mds.co.jp/news/2025/07/18/24687/

Just doing my part of adding to the rumors 🍿 Dak won’t tell me anything for the record. But I’m surprised more people aren’t talking about that brand that also makes goggles as a potential team. They’ve got two spots that I know of open going into next year I’d love to see him on Frameworks, just feels right. We swapped bikes in Whistler this summer for half a lap when I was riding the Frameworks, and there were a lot of similarities geo wise between the bikes–tall stack, long rear end, short axle to crown. Also minimal spring rate...

Keep in mind that’s revenue for all Maxxis products and we make waaaaaay more than just bike tires. In the grand scheme of things, bike makes up a small part of that revenue. Believe me, I’m always trying to get my hands on some of that auto marketing budget!

Easily mistaken for the real thing.

I’ve long argued that unlocking more money in racing depends on bringing in more non-endemic,or at least semi-non-endemic, sponsors. Think Frameworks x WD-40. The challenge is that I cross paths with a lot of marketers, and its incredibly hard to justify putting millions into such a niche sport when that same budget could go into Meta or YouTube ads. With digital, you get instant analytics, optimization tools, and far less career risk. You can still reach the same demographic, but in a way that’s more measurable and scalable...with no tough conversations with the boss (really, ever). At the end of...

I took my kids down the river to watch their hero win the overall in MSA. When I told them this awful news, my ten year old asked me if I could send the Goldstone’s some love on the Vital forums. Please do so on our behalf; we’re thinking of your fam here in Montréal. ❤️

Rough day but thankfully they are all safe.

One Up put on a local dh race k. Squamish yesterday. Diane Jewett took the win by 12 seconds over Jesse Melamed. Most of the local WC pros are enjoying the off season already but Gracie swept the Grom race. My kid was filming and said the crew that did the US monster series is doing a race recap vid.

enough product talk in team rumors.

Great to hear! The new back end is actually being tested this week by new team riders in a secret location...This picture was taken last week at the Belgian Cycling Factory, this is Dale McMullen (Nukeproof Lead Engineer) and Steve Jamison (Nukeproof Product Manager) discussing the new back end with a new rider (you can just see his foot)!

I'm locking this thread for a day or two. Not trying to be rude, I'd actually love to jump in myself, but we've gone way off the rails. None of this ties back to the bike or outdoor industry directly. If you want to continue the AI discussion, please start a new thread, take it to X/Twitter, or head over to LinkedIn. Those platforms are built for this kind of speculation (and overflowing with this sort of banter). I want to keep this space focused on industry-specific topics. Nothing personal,I genuinely enjoy these conversations, this is just a "thread hygiene"...

The thing that scares me about people only having to work 15 hours a week, not having to work, or be unemployed is that bored people are dangerous people. Too much time to focus on tribalism (it's taking a political partisan form these days). Humans evolved to work, not to sit around.

I had a long reply written for this, but broadly discussing AI is probably outside the scope of this thread. There are really only two relevant tie-ins here: 1. How companies should be able to do more with less, and how that could (or should) put downward pressure on margins, potentially making things deflationary. (Don’t hold your breath.) 2. How the current data center capex cycle, set against shaky conviction in model economics, could eventually blow up and have second- or third-order effects on industries like bikes, just as the dot-com bubble and the financial crisis did in their time...

FYI $759 AUD is $494 USD, which is still a crazy amount for a chairlift with basically one DH trail, but a little bit closer to earth than $759 USD.