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Especially on an angled product like a fork leg, I can't stop seeing an off-balance square. Alas eh.
posted in team rumors, but ronan on a boxxer and said boxxer has some stuff going on.
23 runs/day in the slop! 🤯
They're following the design trend of simplifying/flattening in these digital times. They definitely needed an update, but props to them for sticking it out with a logo from the 70's for as long as they did. Ditching the outline and going with a cleaner version of the existing "O" would've probably ruffled fewer feathers and cost a lot less. Odds are that there are plenty of people out there who like the new branding though, especially if it's the first version they see. I see companies like Stikrd benefitting greatly from the redesign from the more "core" fans.😛😂
I'm be happy if the industry could simply agree on the same color of yellow.
Pantone number plz & thx
We found the marketing guy.
Pantone 144c
New logo is shit though.
Latest electronic shifting spy shot (apparently we are finally getting a reverse gear as well, after all this time we've been asking for it):
Here’s the thing. People get hired into positions of power. They start thinking “I gotta do something!!!”
The problem begins when “do something” turns into “change the thing”.
The “something” they could do is at all costs protect the core identities that surround the current position. With all the current fuck-ups in business branding you’d think some lessons had been learned.
Nope, they can’t help themselves. I actually appreciate that the logo on my 2025 Fox Factory DHX2 is exactly the same logo that was on the shock on my 1994 Cannondale Super-V 1000, and on my Fox Factory Twin-Clicker installed on my 1989 FZR600.
Once again, old man yelling at clouds.
I think we have known these were coming for awhile but this is the first time I’ve seen the Tacky Chan radials on something other than a race bike. (Post from Crossworx Instragram)
Change just for the sake of change... See the recent Cracker Barrel debacle..
Prezactly
That is the CEO of Crossworx personal bike, so chances are he has some buddies at Schwalbe and may get the tires for testing.
And also, schwalbe sponsored rider Raphaela Richter's partner is the guy who welds those frames, and I believe she works there at crossworx every now and then - So might be a connection there too.
So I still dont think they are very available for us "regular" people
What is it with German online retailers and accidently publishing stuff early?

Short travel, no high pivot incoming
It will be super cool to see what Forbidden comes out with, given their high pivot history and pedigree. If this is indeed true, I'm going to start saving money now.
Or the Germans got their signals crossed and were trying to sell heels.
Would be a bummer if this turned into a copyright problem for forbidden (bikes)
Warning! AI Slop
Forbidden testing out their new high-heel suspension platform:
It seems that Ai is confused again..
That website post is from 2024, so not sure if it is related to the Reya
Well... It's still not fully understood, just like magnets.
GPUs now cost five morbillion dollars because of people who rub their belly while laughing to shit like this
I have actually touched a Tacky Chan radial. They're real, and I'm excited
Also RAM prices. Insane.
Screw the shoes, I'm more interested in those cranks.
Thought this would have trickled over from team rumours already but I guess not.
It's already been covered actually. A while ago in fact.
It's a 4-bar modification to the Dissent using the original front triangle.