So that is 2500 frames per year if sales are linear, which I'm sure they will not be. Likely something like 500, 2500, 4000. I won't discount cash flows, because I don't need eyes to totally glaze over here (plus have no idea how cash flows would work for this round), but we can do some simple math... Lets assume, all in, they are making $1200 per frame. This is all hard and soft costs baked in, and an average across all years. That means they need to move 580 frames to recoup this $700K. So maybe the investment is...