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Norco and adidas official ADIDAS AND NORCO UNVEIL MOUNTAIN BIKE RACE TEAM IN NEW MULTI-YEAR PARTNERSHIP The partnership unites Norco and leading sports brand adidas with the newly-formed team Norco adidas Race Division as they prepare to compete this season. Through the partnership adidas will provide the team with performance footwear and off-bike lifestyle wear while Norco draws upon its 60 years of craft to deliver world-leading bikes used by racers including Gracey Hemstreet and Danny Hart. The Norco adidas Race Division will make its World Series season debut in the Republic of Korea this May. Herzogenaurach, March 31, 2026...

Hans Rey Announces New Partnerships with Bosch eBike Systems and Santa Cruz Bicycles The time has come, I’m excited to share that I’m starting new partnerships with Bosch eBike Systems and Santa Cruz Bicycles as an ambassador and key opinion leader (KOL). Both brands represent innovation, performance, and a strong connection to the cycling community—values that have always been important to me throughout my career. I have always highly regarded both brands and I’m more than excited to be partnering with them. At the same time, I’m proud to continue working with my long-term sponsors and partners who have supported...

Rosa Zierl joins Redbull

Bigger 6 bolt PCD is the next new standard big bike will force upon us to deal with the higher brake torque requirements of XL wagon wheels. You heard it here first!

MX rotors for your XC bike from Magura: --------------------------------------------------------- Bad Urach, April 1, 2026 – Reliable braking power for the new wheel sizes in the cycling industry: With the new MDR-S rotor in a 260 mm diameter, MAGURA responds to the clear trend toward ever larger wheel sizes such as 32 inches, which offer improved rollover behavior and increased traction on the trail. The scene agrees: 32 inches are coming, and in some segments, this trend is unstoppable—even for MAGURA. As a brake specialist, MAGURA has repeatedly set milestones in the cycling industry over the past decades—from the introduction of...

I do not believe the rumors about chisels and epic evos being done. Specialized straight up lied when they released the stumpy 15, saying they were not going to release an Evo. A rep let slip that they were saving the moniker for “something special” but “official sources” kept saying “oh no no stumpy Evo just a stumpy from here on out.” Obviously that was not the case. Brands are fighting viciously to clear old inventory, and the worst thing that could happen to a 2022 chisel sitting on a sales floor somewhere is news of a new chisel on...

My PhD advisor's brother was a professional motocross rider until he ended up in a wheelchair after his visor got stuck in terrain in a low-speed crash. That was 30-something years ago with a motorcycle helmet, but there's something to be said for breakaway items that might create leverage on your neck. I'll take a facial injury before I give up the use of my limbs.

Somehow, the orange looks even worse on the Podium

It kind of reminds me of the pachycephalosaurus

norco DH prototype pics from rock creek

Looks like RS is about to roll out a pretty big refresh at Sea Otter 👀 Saw a new Lyrik today on one of the latest Habit builds, plus what looks like an updated Vivid Air. The Vivid sticks pretty close to the new coil version in terms of reservoir layout. Lyrik’s getting LinearXL like the new Boxxer, and there are vent valves under the crown too. Definitely some interesting updates coming.

Some clearer shots of the prototype Norco freeride bike in Lucas Cruz’s new reel on IG: https://www.instagram.com/reel/DWcrUanj2bv/?igsh=MTU1dWZ4ZW42OW1tMQ==

15 years ago we had an athlete turn up with their fit numbers all out of whack, old bike gone back to sponsors etc etc, BUT: they had a sticker prominent on seat tube that was identical to one on my tool box. I managed to print an a3 image of the old bike and translate all the measurements with a pencil and ruler. It took quite a while, but ended up bang on. Saddle height, offset, reach, bar height, stack. All this by hand…

“Bar ends”! 😂

Back at it again with my horrendous image measurements, this time something actually bicycle related. I took the shock eye to eye of 225mm and zoomed in super close to align it to the centre of the shock bolts and scaled the image until the measurement was exactly 225. I drew a line to the middle of the shimano crank spindle and the middle of the rear thru-axle (also zoomed in until my eyes were bleeding to estimate the centre as best as possible). I then measured the horizontal distance between the two points (used construction lines to make this...

mitch ropelato on dunlop tires at rock creek (from g-out gallery that'll launch in the morning

crazy what a little bit of undiagnosed autism can do

Neko showing off the new bonded frame with an adjustable main pivot.

He's Canadian, that's a hockey puck.