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Probably just the telemetry mount?

Looks like the cover is off. A distinct lack of side-profile photos and weird cropped photos.

I said SLAG OFF!

If I had to guess it's probably eeWings cranks for Ebikes. Eeewings?

Development of SRAM's early 1x systems

Also make the SX and NX better for enviroments sake

The FD'ers were pretty bad. At the shop I worked at in College, we would use the rotor trueing tool on the FD cages to bend and shape them to operate better.

Tell me you're a sram employee, without telling me you're a sram employee: "AXS reverb on 2 different bikes" Kidding aside, if sram didn't make that 1x push, shimano would have us all on 4 chainring setups right now. But let's also be honest that sram really did the 1x push because they couldn't make a well working ft der if their lives depended on it!

https://www.instagram.com/p/Cp5PK5Uu3S8/?igshid=YmMyMTA2M2Y= new habit?

I get what you're saying, but even Ford and Chevy refer to "the new F150" or "the new Silverado" in their marketing materials, which proves that no one in the world actually treats these model names as if they're real names for people. They're object identifiers. I'm not the Charlie, and the Loic Bruni didn't win senior men's world champs last year, but Loic did win on a Demo 8 with the Ohlins DH38.

If we're poking fun at SRAM marketing, make sure to pay attention for dropped articles in their new AXS press release, too. SRAM hates articles like "the" or "a" in front of their products names. "Lyrik has the most efficient... blah blah blah" or "Zeb is the stiffest... blah blah blah." If you or I talked like that people would think we're crazy. "I drink Coffee ® out of Mug ® that I put on Table ® while I sit in Chair ®."

Maybe it's cable actuated!

"the drivetrain of your dreams" ................. Good lord! I've seen some cheesy, over the top marketing before but that really does take the cake!

Yep, worst-kept secret in MTB right now

Can we have a religion topic somewhere else thanks

If lameness was grounds, then nearly all of us would already be banned!

Nope. I know it's hard to prove or disprove but I'm just a long time thread follower who was pleased to have finally discovered a rumor and innovation hint 🤠

$2k for a groupset? Does it come with a spare bike?

I think the plan is to have: XX, Deluxe XX, Super Deluxe XX, Super Deluxe XX Select, Super Deluxe XX Select Plus, Super Deluxe XX Ultimate, Super Deluxe XX Ultimate SL, Super Deluxe XX Ultimate SL AXS, and, of course, Super Deluxe XX Ultimate SL AXS Flight Control™ B52 C130 with Electrolytes.