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I get it now. It’s a Mormon thing. Next.

I work with a SEO guy who will show up in Internet forums asking fake questions that are meant to lead people to us…it’s so embarrassing.

Like the comment that started the entire conversation here, "Fezzari just changed their name to Ari bikes. A bunch of stuff coming on their website at noon MST apparently as well." "Their name", "their website", "apparently" Just say you work for the company and don't pretend it's a rumor or innovation.

Incidentally, Astroturfing as a term for fake grassroots effort is a great name.

I can't speak for others, but I think choosing a name for your brand that sounds like a department store rip-off of one of the world's strongest luxury/premium brands speaks to a breathtaking lack of creativity and strategy. It makes me think perhaps that sloppy attitude carries over into the decisions they make when designing their bikes. It certainly seems to carry over to their marketing strategy. Just have all the employees spam comment sections? I certainly haven't seen this when new bikes from other brands are released:

Sorry, but you've gone too far stating: "It's also already won Proving Grounds last year and best trick at Darkest this year." I'm pretty sure the athlete won...not the bike.

Doesn’t look interesting at all - looks like a regular horst-link alu frame, nothing fancy, nothing crazy. The SA even looks too slack!

Places you guys can go fight each other about e-bikes. https://www.vitalmtb.com/forums/The-Hub,2/Lets-be-honest-Ebike-related,… https://www.vitalmtb.com/forums/hub/what-do-you-prioritize-e-bike?page=2 https://www.vitalmtb.com/forums/The-Hub,2/Downsides-of-ebikes-and-what-…

There are many worse things in MTB, as a for instance, cable tourism has entered the chat.

I don't understand how getting people into MTB is a problem?? Whilst there are some inherent negatives as you have suggested, the net result is more people in the sport = more money whether that be in the way of local funding for trails/maintenance by councils as they actually start to view it as a majority sport as opposed to a minority sport as it used to be. Membership fees for local clubs increase and local bike shops investing back into the community (pointless having a bike shop if there is no local community). This is 100% the result in...

Can we get past the idea that everything has to be the same, but also different. Look, if its not for you, its not for you, but could be for others. I have XT's, Code RSC's, and have spent time on TRP DH EVO's. I prefer the RSC's full stop (pun intended, but only after proof reading) I do not want the light lever feel of TRP's or XT's. I find them vague, and prefer the required force to pull RSC's Some people like different things, so lets stop lamenting that SRAM didnt make a brake for YOU, but instead...

I don’t know if I buy this argument, I don’t think the evidence would support your characterization. And just so you know where I’m coming from, I don’t have an e-bike. I do ride my road bike about 15-20 hours per week, mostly all super easy endurance volume that supplements my mountain biking. I do lots of intervals and am generally in such good shape that I won’t ever need to buy an e bike and have no desire to. My thoughts on the issue you’re raising: There’s no way people are getting *less healthy* riding e bikes. Even with...

So hearing that, I'm curious why you ride mountain bikes instead of trail running or hiking? That same argument has been used to severely limit access for bicycles here in Boulder since the 90s.

Could be worse. They could be doing nothing. I don’t get the whole e-bikes are bad sentiment. Sure I agree, you will get a bigger workout on a regular bike. for an overweight guy like me who is dead by the time he makes it to the top, to the point where on the fun part ( the descend ) I’m just too rooted and things get sketchy , being able to get some assistance up the hill to then actually enjoy the downhill means I’m actually gonna do it more times and still get what would be a...

are they having fun riding them, mr sour puss?

Agreed on the general consensus (I think) that Dale's Maven review was partially flawed as he cut hoses and installed without bleeding originally and didn't follow instructions. I'm not suggesting that he's totally wrong in his findings, but to be taken seriously as a reviewer you can't be cutting hoses and not bleeding brakes/not following manual instructions and planning to not start out using their system rotors. Yes, end customers will do all these incorrect things, but since when have reviewers done the product review doing things wrong because 'that's how the average person will do it'??

MTB hydraulic brakes are a sensitive and complex system. I don’t think we give them enough credit for what they do, and how well they do it. But you’re going to lose me when you admit that “probably yes” you shouldn’t have “skipped a step” during install/setup.

Are you a vampire?

Other people having fun, that doesnt affect you makes you sad? Wait until you hear about kids riding dirtbikes.....

Maybe I'm missing something, The previous gen boxxer was well within weight for those that wanted a DC enduro fork wasnt it, same with a Dorado? Like you could trip over the Boxxers for sale on PB if thats the route you wanted to go, and it could be dropped to 180mm, with a lower stack height than the ZEB (so in theory you could run more travel without negatively affecting geo). Dont get me wrong, I toyed with the idea for a Boxxer on my Spire, but the trade-offs for my use case didnt really make sense at the...