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"The Bentonville of Mountain Bike Media"

Don't forget, this is brought to you by the same people as the Design & Innovation Awards, the self-proclaimed "Oscar of the Bike & Outdoor Industry." A judged contest that is free to enter, but 3,450 Euro (plus VAT) to claim if you are the lucky recipient of the precious award. Need more cash, just add more categories for brands to enter, and then select (extort) winning products most likely to pay the ransom.

isn't there an e-bike thread?

A lot of things in that article make sense, but if the participants in that think tank do nothing other than pledge to each other to never again write anything so full of trite platitudes and strained analogies as that article, that'd at least be something. If the whole bike thing doesn't work out, they can get into the horoscope business, and then diversify into fortune cookies. " Before solving symptoms, we need to understand the causes. Before taking action, we need direction. Before talking specs, we need purpose – and above all, a clear vision of where we want...

Sorry to say but bike industry as a whole is anything but bunch of knowledgeable people with only riders best interest on their mind. We were seeing incremental changes for the sake of milking as much money out of riders as possible over as many iterations of same old things as possible over and over again. It's fair to say that a bit of cautiousness is appropriate. Is the geometry at the moment more or less stabilized and in a good place? Likely yes. But it took a lot longer to get here than it should have.

"or fell outside respectable social norms..." Would love to see that whiteboard.

I-beam dropper from SDG…

Put a heart rate monitor on them

Dorks!

A lot of words for some flawed study. Optimal zone 2 is between 60% and 70%. How much of your ebike time was below 60%? Does your HR not have an upper and lower alarm setting? Were you just riding be "feel" then looking at the data after? Could you not have backed off or clicked into an easier gear in the spots where you were well above Zone 2? Mtb on varied terrain is just crappy for steady state zone 2 and this is well know. Flat road is going to going to be better as it's much easier...

Jeff, I appreciate your reminder that maaaaaaaybe things aren't as simple as they appear, and maybe don't break down into good guy vs. bad guy storylines as clearly as we would like. Perhaps this is a simple story of a sociopath with too much power ruining people's lives on purpose, or maybe it's more complicated than that.

But is it laterally stiff while maintaining vertical compliance?!?

NO SUPERBOOST!!!!!! The world is healing