Suppose I'm one of the few that was indifferent to the name. Although I did like the newer paint schemes with the smaller branding. I hope the semi-rebrand means they're doing well, been having a blast on the La Sal bought at the end of '22 and interested to see a newer iteration of it.
Doesn’t look interesting at all - looks like a regular horst-link alu frame, nothing fancy, nothing crazy. The SA even looks too slack!
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er compatible, adjustable leverage ratio through included shock mounts, 148 rear dropout for more wheel compatibility, and ZS56 | ZS56 head tube for angle and reach adjust. It's also already won Proving Grounds last year and best trick at Darkest this year. There's a lot going on with this bike when you dig in a bit deeper.
Going from Fezzari to ARI doesn't seem like much of an improvement to be honest. I would have bought a Fezzari for their killer value,in spite of their name. Maybe third time's the charm with the name?
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er...
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er compatible, adjustable leverage ratio through included shock mounts, 148 rear dropout for more wheel compatibility, and ZS56 | ZS56 head tube for angle and reach adjust. It's also already won Proving Grounds last year and best trick at Darkest this year. There's a lot going on with this bike when you dig in a bit deeper.
Ummmm it's not high pivot or constructed of bonded tubing so none of that matters
(sarcasm, all of that makes it top of list for my next dh bike)
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er...
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er compatible, adjustable leverage ratio through included shock mounts, 148 rear dropout for more wheel compatibility, and ZS56 | ZS56 head tube for angle and reach adjust. It's also already won Proving Grounds last year and best trick at Darkest this year. There's a lot going on with this bike when you dig in a bit deeper.
I’ve watched all their vids, read every word. Steve Kerr CEO blows it by insisting Fezzari is, indeed, anything but a horrible name. The sports style press conference vid is better, but still and yet: no Steely Dan reference seems a huge miss.
all that said: ARI is infinitely better than the Häågen Dazs that is “Fezzari.” Golden Arcs.
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as another name like Italian car brands will name models. Ari just sounds like a name for an Ai application. *shrugs shoulders emoji*
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er...
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er compatible, adjustable leverage ratio through included shock mounts, 148 rear dropout for more wheel compatibility, and ZS56 | ZS56 head tube for angle and reach adjust. It's also already won Proving Grounds last year and best trick at Darkest this year. There's a lot going on with this bike when you dig in a bit deeper.
Sorry, but you've gone too far stating: "It's also already won Proving Grounds last year and best trick at Darkest this year."
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as...
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as another name like Italian car brands will name models. Ari just sounds like a name for an Ai application. *shrugs shoulders emoji*
I can't speak for others, but I think choosing a name for your brand that sounds like a department store rip-off of one of the world's strongest luxury/premium brands speaks to a breathtaking lack of creativity and strategy. It makes me think perhaps that sloppy attitude carries over into the decisions they make when designing their bikes.
It certainly seems to carry over to their marketing strategy. Just have all the employees spam comment sections? I certainly haven't seen this when new bikes from other brands are released:
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does seem interesting. Thanks guys & gals.
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does...
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does seem interesting. Thanks guys & gals.
Astroturfing
The deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does...
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does seem interesting. Thanks guys & gals.
The deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.
Like the comment that started the entire conversation here, "Fezzari just changed their name to Ari bikes. A bunch of stuff coming on their website at noon MST apparently as well."
"Their name", "their website", "apparently"
Just say you work for the company and don't pretend it's a rumor or innovation.
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as...
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as another name like Italian car brands will name models. Ari just sounds like a name for an Ai application. *shrugs shoulders emoji*
Off-topic:
"Ari" is a common Hebrew and Scandinavian male name. I know a couple of guys who would love to get their hands on a bike with their name on it.
In the Philippines, however, "ari" means genitalia. ¯\_ (ツ)_/¯
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as...
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as another name like Italian car brands will name models. Ari just sounds like a name for an Ai application. *shrugs shoulders emoji*
Sorry, but you've gone too far stating: "It's also already won Proving Grounds last year and best trick at Darkest this year."
I'm pretty sure the...
Sorry, but you've gone too far stating: "It's also already won Proving Grounds last year and best trick at Darkest this year."
I'm pretty sure the athlete won...not the bike.
Calling it „superior peak“ and „the future of downhill“ might also be an exaggeration when it basically looks like a commencal FRS with a few frame adjustments built in.
Suppose I'm one of the few that was indifferent to the name. Although I did like the newer paint schemes with the smaller branding. I hope the semi-rebrand means they're doing well, been having a blast on the La Sal bought at the end of '22 and interested to see a newer iteration of it.
There's a Nebo Peak on their new site. Looks like it'll also launch today along with the new branding.
https://aribikes.com/products/nebo-peak
150/140mm SL - Fazua R60. Good Geo, Good value. Looks to be on Loamwolf already for review.
Under Enduro there's also a pre-order for a new, not yet finalized, DH bike.
https://aribikes.com/products/superior-peak-pre-order
Doesn’t look interesting at all - looks like a regular horst-link alu frame, nothing fancy, nothing crazy. The SA even looks too slack!
External cables are crazy AND fancy these days.
It may seem uninteresting probably because you're missing it has adjustable CS length, BB height, and head tube angle, almost completely independent of each other. Mullet/29er compatible, adjustable leverage ratio through included shock mounts, 148 rear dropout for more wheel compatibility, and ZS56 | ZS56 head tube for angle and reach adjust. It's also already won Proving Grounds last year and best trick at Darkest this year. There's a lot going on with this bike when you dig in a bit deeper.
Going from Fezzari to ARI doesn't seem like much of an improvement to be honest. I would have bought a Fezzari for their killer value,in spite of their name. Maybe third time's the charm with the name?
Ummmm it's not high pivot or constructed of bonded tubing so none of that matters
(sarcasm, all of that makes it top of list for my next dh bike)
It's pretty much all of the things people as for and zero of the things people complain about these days. I bet it'll be around 5k
I’ve watched all their vids, read every word. Steve Kerr CEO blows it by insisting Fezzari is, indeed, anything but a horrible name. The sports style press conference vid is better, but still and yet: no Steely Dan reference seems a huge miss.
all that said: ARI is infinitely better than the Häågen Dazs that is “Fezzari.” Golden Arcs.
But in all seriousness what is wrong with their name? Is it slang in another culture or something? In my head I just see it as another name like Italian car brands will name models. Ari just sounds like a name for an Ai application. *shrugs shoulders emoji*
I’m going to think of “Entourage” every time I see or hear about one of these bikes.
Sorry, but you've gone too far stating: "It's also already won Proving Grounds last year and best trick at Darkest this year."
I'm pretty sure the athlete won...not the bike.
I can't speak for others, but I think choosing a name for your brand that sounds like a department store rip-off of one of the world's strongest luxury/premium brands speaks to a breathtaking lack of creativity and strategy. It makes me think perhaps that sloppy attitude carries over into the decisions they make when designing their bikes.
It certainly seems to carry over to their marketing strategy. Just have all the employees spam comment sections? I certainly haven't seen this when new bikes from other brands are released:
Excuse me for being ignorant, but WTF is astroturfing in this context? I like tech rumors, and this definitely isn't one I think but it does seem interesting. Thanks guys & gals.
Astroturfing
The deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.
Incidentally, Astroturfing as a term for fake grassroots effort is a great name.
Like the comment that started the entire conversation here, "Fezzari just changed their name to Ari bikes. A bunch of stuff coming on their website at noon MST apparently as well."
"Their name", "their website", "apparently"
Just say you work for the company and don't pretend it's a rumor or innovation.
I work with a SEO guy who will show up in Internet forums asking fake questions that are meant to lead people to us…it’s so embarrassing.
I get it now. It’s a Mormon thing. Next.
Off-topic:
"Ari" is a common Hebrew and Scandinavian male name. I know a couple of guys who would love to get their hands on a bike with their name on it.
In the Philippines, however, "ari" means genitalia. ¯\_ (ツ)_/¯
'arry is also a popular name in England
Calling it „superior peak“ and „the future of downhill“ might also be an exaggeration when it basically looks like a commencal FRS with a few frame adjustments built in.
Not since he got married
Something new coming out at Spesh ?
Man I hope there is news on a new turbo levo.
Yeer a wizzard, 'arry!
A new Epic is coming out soon. A dealer told my friend about it when he was looking for an Epic Evo.
March 12th