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Very cool interview. Wish you all the luck. Seems like a great philosophy for a business as the world hopefully shifts to a more sustainable philosophy when it comes to consumerism.

Oh yeah, I'm totally with you and agree on every point. Cycling is not a big enough industry by any means to demand proprietary anything from global industries. They may get an exclusive cycling use deal but that's something else, it's all re-branded and upsold automotive or whatever stuff.

It might also have something to do with controlling variables for warranty claims. Or in a more cynical thought process, it could be an easy excuse for denying warranty claims.

No problem at all in sharing it. I'm just saying it kinda seems like 'use our proprietary oil that is otherwise more or less the same as our competitor's or Citroen's LHM, but we won't say that because we want to sell ours and we will scare you into doing that by claiming our product will fail otherwise'. Either that or the failures are real, which, like I said, means someone is doing something weird - if Magura's oil is corrosive for Shimano brakes, what kind of seals is Magura using for them to survive? Or what is the compound...

Yeah...kids these days will never know the sensation of descending a freshly bush hogged double black grass ski slope and the further down you get, the more the morning dew leaps onto your cantilever pads and alloy rims....and the more you become a rocketship fueled by survival despite an entire fist of fingers pulling both levers in hopes you can get hem to create any friction whatsoever. And then....soaking up the waterbars on your 2.1" tire equipped hardtail with 2" Answer Alumilite riser bar and Judy SL Ti converted to the 3" Judy DH coil White Brothers kit. We tasted...

as a package engineer, i'm probably the only one here interested in the technical side of the it. one thing that I find interesting is that they filed a US patent for a box they don't plan on using here. thinking about it some more, on the surface that may seem odd, but it's probably more to keep their IP from being poached here, so others don't see the design in use in other markets then implement it in the US market.

"If anyone else is interested, it worked just fine for me, and I'm sure it isn't recommended by anyone officially, but boy does it work well out on the trails. So much so that I downsized rotors, which I've never done before." I ran the same setup for a while (but with Magura rotors) and I also had no issues. They seemed to go through brake pads fast, that was my only complaint. Loved the huge amount of power. They were super short throw at the lever but I still felt like they had good modulation, it was just over...

Some people prefer that to the feel you get from Sram brakes. Different folks, different strokes.

Get the frame only and the mullet link, then spec with a 170mm 650b fork and voila.

Get the frame only and the mullet link, then spec with a 170mm 650b fork and voila.

Hell yeah Don Burl!!!

Yea T!!

There are a variety of reasons a PM may go with the red S over the blue S, reasons that are beyond exploring in this landscape. The most practical reason, and 100% speculative here, would be the more limited availability of Deore. I may be very much wrong, but you asked, and that is my best *guess* I am a massive fan of Deore and would love to see it on many more bikes. The price is excellent and the performance is stellar. A Deore/Maz alloy EVO would be the cat's meow from a consumer perspective.

Yes

I mean, YT yanked his distribution from him, so I’d be pretty bitter too.