Great question. To your point, I think the cannibalism is worse than that, because instead of wanting multiple pedal bikes for different sorts of pedal days with granular differences between each model, one ebike is pretty much fine for everything. In the past, as a MTB pedaler, I would have loved to have at least three mountain bikes: a long travel enduro bike, a shorter travel trail bike, and maybe a hardtail or XC bike. Maybe more. If I wanted to give up on pedaling and get an ebike instead, I don't need two ebikes. For ebikers who want to...