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Id love to see the big brands offer after sale support. Imagine buying a Stumpy, then having a direct line to all Spec parts - wheels, saddles, etc.

1. Vali and Gracey are neck and neck all year. My CDN heart wants Gracey to win, but Vali doesn't fold and wins again. 2. It's not even close. Jackson smokes the field. 3. Very few new bikes are sold. Tell me how you convince a guy with a 22 Hightower (just an example), that a new bike is going to change his world.

Rob Warner does a genealogy test, figures out he's actually one of the Warner Brothers, saves World Cup DH from itself

Not perhaps a 2026 but more long term. Bike brands are going to aim for much simpler line ups. Right now it's 1-2 ebikes and 4(ish, very ish) normal bikes (showing my bias). Hardtail. Race, Trail, Enduro. But I don't think we'll see 4 ebikes from a brand? So then is it going to be economic to still carry all the pedal bikes or do you go for just a couple??

Trek finally releases the Ticket S that every pro has been on for the last 8 years. Aluminum becomes the hot material for MTBs. Warner Bros continues to announce record breaking viewership, even though nobody believes them, and pro level enduro continues to be more of a feeding series to downhill rather than the end-goal. (Maes, Harnden, Rude, etc) 2.25 clearance on all new gravel bikes. That's the line in the sand that divides MTB from Gravel.

1. Loic wins the overall 2. Vali goes undefeated 3. e-bike hate will increase 4. The new demo will be made into an e-bike version - the 2 chain mechanism will be swapped for a new motor from Spec. 5. Bikes wont change much 6. Gates still pushes the nonsense purse to no avail 7. Reece Wilson will do something even more weird with his bike and still not make it through in Q1.

If this happens we’ll see the full fat segment morph into 55lb full power e-bikes with motor gearboxes. Then, the SL e-bikes as we know them (42lbs with Exo tires and 400wh battery) will fade into the bushes and be replaced by 45lb DJI powered bikes with 600wh batteries. 400wh just isn’t enough to not take your analog 120-140 bike out now that they’re fashionable again.

Hydration style packs for on trail butter churning. Start your ride at the dairy, charge up and down the local hills and at the end of the ride you have the freshest, best butter ever.

More compliant carbon bits. Burlier XC components. Dampers with the ability to generate more damping force.

"Premium" lol. Ain't gonna happen.

https://escapecollective.com/rapha-is-shutting-down-some-of-its-clubhou…

In my limited experience, private equity is more like swinging a dick. They are all dickheads anyway.

Rein4ced, the European thermoplastic factory whose technology goals resemble Guerilla Gravity's declared bankruptcy and closing today. They'd worked with Focus, Ghost, Kellys, possibly others. Here's a word salad of thoughts: Focus is Pon, Ghost is Accell, I'm not sure if Kellys has corporate overlords. Thermoplastics are perhaps still not ready for prime time. Reshoring to the West is hard. The robots failed to take over this time, or perhaps Asian robots were more efficient than these European robots.

You can take my endurbro bike from my cold dead fingers!

Still in: non-business "micro-sponsors" that support World Cup riders out of pure love for the sport.

Like the one at the head of this article.

judging by Jenson implementing a shop with AI feature and Revel using an AI image for their christmas post... uhhh it's only going to get worse. Strap in, everybody...