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Prince andrew to pivot?

At the side of the Whiteface DH track I overheard a guy in Gates apparel talking about their commitment moving forward to DH so I don't expect them to disappear, but Gates is a huge company so priorities can shift. I bet the "purse" is an insurance policy that is written against the odd's of someone actually winning. From the marketing side the more you do the same thing over and over it looses its impact, so they may be putting their spend in other places. https://en.wikipedia.org/wiki/Prize_indemnity_insurance

it burns a tree every time you just look at something

He's looking for a new sport, really. How many fully-salaried Enduro racers are there left?

Allow me to pass out tin foil hats. One of these riders is an employee for Faction Bike Studio (Engineering house (MULTIPLE bike brands use their services)). What are the odds of both of them being employees? Being that they're QC based (relatively short driving distance to Highland) - could it be an eastern Canadian Brand (*cough* Devinci?), OR, Faction might just have a DH bike development in the works for an undisclosed brand (which seems more likely).

Not if I unplug it first.

I think it might be the use of AI. A lot of people hate it, me included.

"The Bentonville of Mountain Bike Media"

Hmm, well for me personally I can't think of any complex things that excite me be it electronic suspension, electronic drivetrain/dropper, high pivots, gearbox, etc. Although I absolutely want all the innovation and experimenting for the industry as a whole, as a buyer I just look at dudes like Asa and Jackson winning on what look like fairly stock / simple bikes (yes, I know they are tuned to their absolute MAX with the assistance of technology). So as an 'average' customer ( see; BMXer who still doesn't know shit about MTB ) I am excited about brands offering builds/configs...

Can confirm this is real. You think the guy at Avalanche suspension is "interesting", Howard Messner was on another level of insane. Ohlins actually cut ties with him for abusing customers pretty much. Sadly he died in 2022 but that man turned shitbox harley davidsons into bikes that were less shit that's for sure. A true suspension genius. I was his first Australian customer approx 15 years ago, I had to talk to him for weeks to persuade him I wasn't a nigerian scammer lol. I had to go to my local library and use the fax machine to place...

I guess this is what happens when a company that hasn't done much marketing over the years starts doing some.. Let me guess, they hired a marketing person and they are pulling a Cracker Barrel deal..