Good question. Those that think it's worth it, will stay in the sport, but it's increasingly looking like many don't think so. However, as someone who watches a lot of different sports, MTB is pretty awful at promoting itself to the wider world; whether that is the teams, riders, or even the various series. And there is the problem of road cycling sucking up all the money, sponsors, and media coverage. It doesn't help when lots of MTB teams go into hibernation when the season finishes. Compare to the road scene; where there's always something on social media, etc throughout...