All

Not in NA Seth. Margin varies product to product, including within a model line of bikes. It's true that the bigger your order/booking, the more discount you get, but you might get 35% on an entry level hardtail and 18% on a top of the line ride.

Jesus, sorry I asked about a coil shock on the new Tallboy.

I recently read an article by the enduro mag. They made a survey and found out that 70% of their readers that took part in the survey never changed their rebound from what the bike came with. The amount of people riding bikes that dont have a clue about basic setup is very high. For them, something like the progression rate is not relevant. We are all so far off the average user that we are not who brands have to engineer their bikes for. https://enduro-mtb.com/performance-gap-das-dilemma-moderner-bikes/

I think this might be more of a US/Canada-centric view. The Specialized Turbo Levo line is over 10 years old. The Canyon Spectral:ON line is over 8 years old. Those are just two examples of model lineage/aging, but they were released to capitalise on an already-growing market. In Europe, eBikes are huge, and they totally dwarf mountain bike sales. This isn't a recent phenomenon - it's been the case for a while now. All the reports from shops are that they don't really sell many/any mountain bikes over the £/€3,000ish mark - once consumers get to that price point, they...

Just spent 10 minutes reading about freehub preferences… Not sure if I can explain to a regular person how much entertainment value this holds for me🍿

I think you underestimate the "I want the best of the best" market of people who buy nice things to leave in their garage.

I think one of the largest "We're not in Kansas anymore" moments I had when I began working for a component manufacturer after years in bikes shops was when I had the insignificance of aftermarket sales explained to me. Don't get me wrong, every brand worth their salt is going to support aftermarket product bc why leave money on the table, but OE sales are king in the bike industry and ultimately OE sales drives every design decision. SRAM gets to push the convenience of full SRAM spec by limiting cross compatibility. For brands like Canyon, Specialized, etc., who are...

Can you please not drag your abrasive views on world situation into every damn topic? We're talking about bikes not world politics. As for the new Demo and Sram drivetrain thingamajiggy, will it be available for other brands besides Specialized too? Does it circumvent DWs twochainz patent?

I saw it mentioned elsewhere by a brand representative that the major growth area was in their adventure moto gear. It's all relatively high ticket, and the one segment of moto that is very strong these days.

Unfortunately I'm an idiot, so I'll answer your question even if it is sarcastic. I found a known value that's easy to measure, the rear brake rotor. I set it to 203mm (as mentioned in a bike check from my memory) 16.2cm = 6.377 inch, rounded up however the app used rounds things and also not a perfect angle. Closest match for phone size would be a Iphone 16/17 pro max at 16.3 cm or a google pixel 9/10 at 6.3 inches. I'm going to go with the iphone 16/17 pro max. I should touch grass. I'm also either going...

dude, go outside and ride your bike!

The sarcastic Charlie response is that Markus continues to find new and creative ways to get his face in front of people's eyeballs. I would imagine the measured Jeff Brines response is that, nevertheless, here we are talking about Markus and YT again.

When I refer to "manpower" I am talking about our in-house capacity. We manufacture/assemble our posts in Taiwan in our own facilities with our own team of now 13 people. That means every single post is assembled by ourselves, not, as it is otherwise often the case, by a "partner"/factory/assembler who is contracted to do all the sourcing, manufacturing, assembly to get the product ready in the box to sell. We draw every single part, source the suppliers, have them made, get them to us and then put everything together in our own facilities with our own machines. No post...

If you want to know the defnition of what a forecast is, I cna try to explain in my own words (that is how we work with forecasts and does not need to apply for others): For starters, we are an OEM (Original Equipment Manufacturer) for many brands. That means that companies buy our products to put them on their complete bikes. Usually, before the beginning of a new year or model year, our customers will provide us with an estimate of their complete demand for a certain period of time. This estimate is called a forecast. This forecast can...