Crap, I changed my mind. I’m thinking now about the majority of their business being b2b and thinking about what comes specced on bikes, and what new bike customers are looking for in a bike. That GX/XO1 mashup customer just doesn’t exist in bike shops, it’s all forum nerds. People tended to fall into “let me buy the cheapest bike” or “let me get the nicest bike.” The riders in the middle don’t really seem to sweat drivetrain, they were moreso just looking for better suspension/brakes I guess? Kind of just like the upgrade bike without having all of their...