One of the reasons I think Jeff's right about the barbell theory of pricing is that there's so much stinking money out there at the top end of the tax brackets right now. There's a shocking amount of people who live in Makebelieveland and are just looking, itching, for new ways to burn money. There are so many people for whom a $10000 Vado Sl 30 pound e-bike is a rounding error. And for people like this, having the newest, the most expensive, or the most exclusive can serve as the entire USP for a product purchase. Bike companies will...