If you're one who follows bike protection products, you may have wondered if the VHS protection, now produced by RideWrap, was the same as Dyedbro SHUSH protection. Well, RideWrap issued a statement about it all today to clear things up. Dig in below.
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RideWrap: A Statement on VHS and the Dyedbro "SHUSH" Products
WHISTLER, BC – We have received a number of questions from the cycling community about Dyedbro SL's new SHUSH chainstay and downtube protectors, and how they relate to the VHS products RideWrap now produces. We would generally prefer to let our work speak for itself, but given the level of interest, we think a clear and measured statement is warranted.
In May 2025, RideWrap acquired the assets of Velocity Hucking Systems Limited (VHS), including its product designs, CAD files, manufacturing tooling, and intellectual property. We acquired VHS because we believed in it. It had built a genuine reputation in the community, particularly among racers, and we wanted to keep that work alive and carry it forward. We relaunched the VHS product line in July 2025. In February 2026, Dyedbro launched its SHUSH line.
We will note a connection between the two companies. A current director and shareholder of Dyedbro held a documented 40% ownership interest in VHS prior to the sale.
We obtained the SHUSH products and compared them to ours. We have included photographs below so you can see for yourself.
We will say this about one of them. The SHUSH downtube protector closely resembles a VHS downtube protector that only ever existed as a prototype. It was never mass-produced or sold, by VHS or by RideWrap, and the design was not publicly available through any commercial product. We hold the original CAD files for that prototype.
Before making any public statement, we approached Dyedbro privately in an effort to resolve the matter on commercial terms. We were unable to reach an agreement.
We believe these are designs we own, and we'll stand behind them. We're not looking for a drawn-out fight, but we're not going to stay silent either.
Our focus now is the same as it's always been: making high-performance protection for riders, supporting the customers, dealers, and distribution partners who rely on us, and continuing to invest in the sport. We'd always rather build and collaborate than fight, and that's where our energy is going.
-The RideWrap Team
Clearly this SHUSH product doesn't work great, it failed to keep Ridewrap silent.
Reading the article on PB this is more interesting than what is being reported... According to DYEDBro there are 3 main points, with point 1 being:
"1) The co-owner of Dyedbro is also the co-owner of VHS. His partner at VHS attempted to sell the VHS assets out from under him without notice, consent or approval in violation of the VHS shareholder agreement and the law."
If true then that does put a different light on this... Could be an interesting one to look into further, but I doubt we'd ever get to see either the shareholder agreement or the articles of association of VHS (?) which could determine the required shareholder percentage required for a sale of assets.
Sounds like someone is getting SLAPPED with a lawsuit.
intellectual property is such a waste. Wasn’t the syndicate DIYing these a decade ago?
The downtube protector is a rectangle, hardly a unique design, plus the detailing is completely different. The chain stay protection is similar but as already mentioned others had developed similar designs before VHS. Not sure Ride Wrap are doing themselves any favours here.
There will be a bunch of copies of both companies products from the usual marketplace sites.
Will be? I've bought this stuff of aliexpress for years now.
3m mastic tape now has a patent for some bumps added. Intellectual property?
Dyedbro refers to the 40% share holder in the present tense while Ridewrap is speaking in past tense.
Typically in a privately held company the minority owner holds the right of first refusal if the majority owner is attempting to sell to a third party. Granted it depends on what’s in the shareholder agreement.
Frame protection is dangerously close to the realm of VCR rewinders. Precious collector business, to be avoided. If your favorite riders have a side gig selling their own versions you are allowed to buy it, but you can’t call let moneybros convince you to call lawyerbros over it. Not chill.
Do a vigilante Marshguard reparations campaign first, at least…
RideWrap loses in the court of cmon man
You OK?
I think so, sure.
Yes.
I’m speaking from a position of authority on this. I know stuff. What’s your concern?
You sound like you’re on drugs, man.
https://www.linkedin.com/posts/ferris-fairbairn-625b7423a_official-stat…
Costco prosecco and Trader Joe’s pb cups?
Maybe change up the Siri voice…gimme something like idris elba, that may help your experience
I definitely know that the DYEDBro squad deserves this win, they look good on the bikes
Statement from the founder of VHS who sold the company to RideWrap.
TLDR: owner of Dyedbro is a scumbag
To the MTB Community,
Back in February, when I first saw the Dyedbro "SHUSH" hit the market, I made some heated comments on social media. I was operating on raw emotion after seeing a product I poured my life into get repackaged by the very people who actively sabotaged my company. Today, the dust has settled, I have the documented receipts, and I want to lay out the exact timeline of what happened.
I started Velocity Hucking Systems (VHS) to solve a genuine problem for riders. I designed the original pneumatic bump geometry from scratch, and the community response was incredible. To help scale, I brought Mariano Gon in as a 40% partner under the explicit understanding that he would actively handle distribution and help grow the brand, not act as a silent investor.
Almost immediately, brand momentum stalled. Instead of pushing the product, Mariano attempted to pressure me into giving up another 11% of the company to what I was told was an independent UK-based firm, the exact company pitched to do the distribution job Mariano was already meant to be doing. I refused to hand over majority control, resulting in a grueling, two-year freeze-out where I was stonewalled on basic operations until burnout set in.
It wasn't until months after I sold the assets to RideWrap that the pieces clicked. It is my understanding that the "independent" UK firm was actually partially owned by another co-owner of Dyedbro. The mask truly slipped when Dyedbro launched "SHUSH" and the owner of that UK firm posted, and quickly deleted a LinkedIn post claiming credit for my work, boasting about "having a hand in every single detail."
The reality is, I wanted a clean exit. I made several generous buyout offers to Mariano, including one that wouldn't have even covered the costs of shutting down, where I offered months of my own transition help and free design work just to let the product live. He refused to engage. Instead, he went directly behind my back to the manufacturing agent I had personally sourced, convincing them to bypass me and produce unauthorized product outside of the company.
After my lawyer provided Mariano with express, written legal notice that the VHS IP and assets were being sold, I finalized the transfer to RideWrap. Because I didn't have the massive funding to fight a trans-Atlantic legal battle against partners who had hijacked my supply chain, I sold the complete VHS intellectual property, CAD files, and tooling to RideWrap. I knew they had the resources to protect the true VHS legacy, and I owe an immense amount of gratitude to Dan and his team for stepping up.
Then, in February 2026, Dyedbro launched the "SHUSH" line. Not only does it use the VHS chainstay design, but their new downtube protector is the exact unreleased VHS Remote prototype I designed, manufactured by the same agent. They even cloned the product down to the exact pigment colour and percentage of the specific pink I used for VHS branding.
When you bring a partner in, you trust them to build the house with you, not orchestrate a squeeze-out, copy unreleased prototypes, and bypass your company.
Thank you to everyone who supported VHS from day one.
—Ferris Fairbairn, Founder of VHS
What a sticky situation. Surprised by some of the characters wrapped up in it. Will we get yet another statement, or will the newly named party stay quiet?
Why does it smell like something dyedbro?
Dammit!!
I’m not sure even roasted flatties can save DYEDBro now…but then again this dude made his final statement on some LinkedIn lunacy…I’m really twisted up now
The crappiest thing about this isn't even thinking the second company stealing intellectual property or supply chain.
It's that it will dilute the fun of a simple product that works great on both my bikes, the VHS slapper.
Oh...and since the mob doesn't exist any more, they can't break that Mariano guy's legs for being a complete thief.
It’s the Carlos Mencia joke theft…the joke that set it all ablaze wasn’t particularly unique or funny. But you just cannot bite!
deathbed LinkedIn statement from a guy named Ferris Fairbairn is solid though. Imagine!
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