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But they added an idler which might actually be an improvement the linkage-driven single pivot bikes. Theorycraft on maybe that's what next year Nukeproof was going to be before the fall?
Glad to see Borealis isn't done. Fat bikes are certainly a niche product but there's probably room for someone like Borealis to continue as more and more mainstream brands skip out on (non-assisted) fat bikes. If Rocky discontinued the blizzard I would not be surprised - they already said they were going to focus their lineup.
Pricing update from Propain
Important Pricing Update for Our North American Customers
Dear Friends,
At PROPAIN Bicycles LLC, we’ve always made it a priority to offer high-quality bikes at fair prices to our customers across the United States and Canada. We work hard to keep our operating structure lean and efficient, assembling our bikes locally here in the U.S. while supplying through the best OEMs in the industry. This hybrid model allows us to maintain high standards, stock the latest components, and remain competitive in the market. This model isn’t easy, but it sure is fun.
In recent months, we’ve also invested heavily in our planning and operations teams to become more agile in our supply and sharper in our execution. As a result, your dream build is now shipped to you in days rather than weeks or months (Q1 average was 9 days overall for all new orders); something we’re incredibly proud of and excited to share with you, our friends.
However, external factors still apply and that’s the main reason we’re reaching out now. As many of you know, changes in U.S. trade policy have started to directly affect our industry, similar to many industries built around global supply chains. PROPAIN and many of our friends in the industry are carefully balancing decisions to help keep products in stock and keep our prices as low as possible.
We’re in a fortunate position that we began planning ahead for disruptions in early in 2025. But, we also want to be transparent about what may lie ahead for those considering your new ride for 2025. It is likely that over time we will be unable to fully absorb the current inbound cost increases, and we want to be here for the long term for you, our customers (and friends). If further tariffs are introduced or existing reciprocal tariffs remain in place, we may be forced to adjust our prices by around 10% starting in mid-June.
To give you time to plane and to thank you for your loyalty, PROPAIN Bicycles LLC will hold current pricing for all U.S. and Canadian customers through June 15, 2025. Any orders placed before that date will not be affected by any price adjustments, even if the product you order is out of stock and our costs change during your build window.
We appreciate your understanding as we navigate these external challenges. Together, we will get through this but for now please rest assured that we remain fully committed to providing the best bikes, the best customer experience at the most competitive prices possible.
About PROPAIN Bicycles
-------------------
At PROPAIN Bikes, we build the best bikes for us and our friends – direct to you, from fully customized bikes to our pre-configured Signature Spec builds. Our bikes are available directly through our website and from our Showroom in Vancouver, Washington, USA. We are centrally located in Southern Washington, right across the Columbia River from Portland, Oregon. This is where we ride, test, and build the very best custom bikes...from our team, to our friends, shipped throughout North America. www.propain-bikes.com
Stif Cycles in the UK have announced they are going under and shall close in September, owned by PON and make their own branded hardtails, but mainly a Santa Cruz dealer
BMC reduction in force given current conditions but also this:
Perhaps understandably, no new product launches are planned for the SCOR and Adicta Lab brands, however, the company will continue supporting riders, retailers and selling the existing range. “Market developments will be closely monitored and all options for the future of SCOR and Adicta Lab will be kept open.”
Full article https://cyclingindustry.news/bmc-refocuses-on-core-business-sheds-40-jo…
Didn't catch this news beforehand, but Kona is showing a tariff surcharge on their online store of $179/bike. They also have a scrolling chyron up top calling out the increase.
It is worth noting that the tariff surcharge does change depending on the price of the bike. Some are as low as $39 (there may be even lower ones, I didn't check every model) so they are somewhat based off of the value of the bike, which makes sense. As much as it sucks, if it were me, this is the most straightforward way to add a (hopefully) temporary price increase that is due to a very specific and ever changing policy.
I'd hate to be the guy having to update tariff surcharge information..
Job security!
Except that you didn't realize the job was 24/7...
You're forgetting about overtime pay, brother!
https://media4.giphy.com/media/gauzBevJxeJHy/200.webp?cid=ecf05e47f67l7…
Scor, Bmc's sub brand closes with 40 employees fired
https://www.mtb-mag.com/bmc-licenzia-40-dipendenti-e-ferma-scor/
Damn. Their bikes rode really well.
The name of the game for EU brands is Ebikes.
And when you have a Shimano equipped bike and no Bosch gen5 models you are pretty much dead.
Companies knew this and made it a salaried position.. lol
It's still the same press release someone shared yesterday, BMC's other brands go on hold regarding product development, but keep selling and supporting the existing models.
Quick edit to share what's in an owner's forum: dealers are being told production was paused until market levels out.
Fingers crossed they come out of this, I do like my 4060 a lot.
dangit, their steel frames are beautiful. RIP
That sucks, they also supported Nina Hoffman before she signed w/ The Syndicate...
Revel is back?! As reported on PB.
BAH. Beat me to it!
Press release from Revel! - https://www.vitalmtb.com/news/press-release/revel-bikes-founder-buys-back-company-and-begins-new-chapter
Also, here is an open letter from Founder Adam Miller, about what's transpired with Revel over the years and how/why he's decided to buy back the brand.
A Letter from Adam Miller - Founder of Revel Bikes
My whole life has been shaped by bicycles. I started tinkering with bikes as a kid, and by the time I was 11, I was running a mini bike business out of my bedroom in Anchorage, Alaska, parting out used bikes and selling them on eBay. A few years later, when I was 14, I landed a job at our local bike shop, and that’s when my future in bikes truly grabbed hold. I wasn’t just wrenching and changing tires and learning about all sorts of bike companies and business models, I was getting more and more passionate and fascinated by bikes, the people who ride them, and with the kind of community that two wheels can create.
As my career evolved, and I started then sold my first company, I was lucky enough to travel all over the world and formed incredible relationships with people in manufacturing, distribution, and everything related to bikes, from factories in Asia to the trails in Colorado to shops across Europe. Those experiences led me to start Revel Bikes in 2015. Over the next four years, I worked on designs and logistics and developed Revel’s first two carbon fiber mountain bike models – while also designing fun titanium bikes and running Why Cycles. I was surrounded by an amazing group of designers, engineers, and bike nerds, many of whom were also my roommates. We’d spend long days at the office, and nights in the living room tinkering with prototypes, dreaming about launch day.
When we finally launched Revel in 2019 with just those two models, it took off faster than we ever imagined. We were just six friends in a warehouse in a small Colorado mountain town, and somehow, our ideas were working.
Revel was never just a company to me – it was a personal mission. We built the bikes we actually wanted to ride, rooted in quality, sustainability, customer service, and a genuine love of riding bikes and being outside in the mountains. I had an absolute blast working crazy hours and running the company for several fantastic years.
In late 2021, I sold the company to a private equity group. I believed that with more capital and infrastructure, Revel could grow into something even bigger, while holding on to what made it special. I stayed on for a while to help with the transition, and then I fully stepped away in early 2024 when the company’s mission started to deviate from my own.
When I left a year ago, I thought and hoped Revel would live on and continue to thrive, but that didn’t happen. Last month, I found out, just a day before the public announcement, that Revel was shutting its doors. The employees, the community, the customers…we were all left hanging. This news was truly devastating to me – I had poured my heart into Revel for the better part of a decade, and I couldn’t just let it disappear.
So I bought Revel back, and now we’re here to stay. The business is going to be smaller, leaner, and smarter, and the team and I are more motivated than ever to make Revel what we always knew it could be – a responsive, customer-oriented company with incredible, carefully crafted bikes that we want to ride and we think you will too.
As Revel re-emerges, we’re planning to stay laser focused on what really matters. This company is not going to chase growth for growth’s sake. We’re going to create something we’re proud of, for the long haul. We’ll sell directly to riders, and we’ll have a frame-only program for dealers with the hopes of seeing more epic custom builds. My team and I are committed to running everything with the same obsessive attention to detail that started in that bedroom bike shop in Alaska and that put Revel on the map in 2019.
To everyone who stuck with me and this company, thank you. To those just discovering Revel, welcome. We’re just getting started, again.
Adam Miller
Founder & CEO, Revel Bikes
Really interesting to watch these private equity firms continuing to sell these brands back to their former owners. You would think buying a large property with resources behind you would be more difficult than managing it. But apparently not.
This is great news. Love to see it.
Sell it at peak COVID, buy it back for pennies on the dollar in peak tariffs. The only way to make money in the bike industry?
This is a good podcast with the founder and now owner again: https://blisterreview.com/podcasts/breaking-news-revel-bikes-is-back-and-so-is-revel-founder-adam-miller-ep-275
Seems like a story as old as Covid and cheap money....
Honestly, if this whole thing convinces the current VC money trend of entry, short term profit at the expense of bleeding a company dry and destroying long-term viability followed by an exit to stay out of our industry for a while, then I'm pretty happy about that.
Short term profits uber alles.
Brought to you buy Harvard Business School and similar MBA bullshitters for the past few decades.
I hope he made a nice profit on the buy back...
based on the podcast, he retired but missed bikes. so i would say pretty good deal for him
I've got that podcast lined up to listen to on my way to work in the morning..
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